Apple has made yet another key hire from the fashion industry: Chester Chipperfield, the Vice President of Digital and Interactive Design at Burberry. Chipperfield was “responsible for User Experience and Digital Design for all channels” and was “highly involved in digital retail initiatives” at Burberry, according to his LinkedIn profile. He confirmed the move to Apple on his profile as well as on Twitter…
Paul Deneve Stories January 23, 2015
Paul Deneve Stories September 10, 2014
Lisa Armstrong, a contributing editor to Vogue and former Fashion Writer of the Year in the UK, has provided a fashion industry verdict on the Apple Watch – and if she speaks for the rest of the fashion world, Apple should be feeling pretty happy right now. Writing in the Telegraph, she said:
The Apple Watch […] looks terrific, although most of us will deploy a fraction of its potential. Would I like one? Yes. I love watches, and I’m a sucker for a good looking gadget […] [With the Apple Watch] the company is entering the style arena. It should be one hell of a show.
Apple always knew that the watch would need to succeed as a fashion accessory every bit as much as a gadget. The above image – from the Apple website – tells its own story… expand full story
Paul Deneve Stories August 19, 2014
Morgan Stanley analyst Katy Huberty is advising investors that now is the time to buy AAPL shares – and not just because the iPhone 6 is on the way.
Huberty gives eight reasons (via BusinessInsider) for believing that the price of AAPL stock is likely to increase. None of them are new, but the combined effect is persuasive, she argues … expand full story
Paul Deneve Stories August 15, 2014
Apple today has expanded its Executive Leadership Team to include notable Apple Vice Presidents. The team shown on Apple’s official PR Bios website now includes Vice President of Special Projects Paul Deneve, Vice President of of Environmental Initiatives Lisa Jackson, Vice President and Dean of Apple University Joel Podolny, Vice President of Hardware Technologies Johny Srouji, and Vice President of Worldwide Human Resources Denise Young Smith.
Interestingly, each of these positions is fairly new to Apple: Deneve joined from Yves Saint Laurent last year, Lisa Jackson moved over from the EPA last year, Joel Podolny went full-time on Apple University earlier this year, Young Smith was promoted to head of HR earlier this year, and Srouji became head of Hardware Technologies upon Bob Mansfield’s (second) role reduction last year…
Paul Deneve Stories August 6, 2014
Apple has just made another significant hire from the global fashion industry: Yves Saint Laurent’s Europe President and Retail Head Catherine Monier. Sources say that Monier left the Paris, France-based fashion icon earlier this summer and that she started at Apple within the last few weeks. The sources added that former Yves Saint Laurent CEO Paul Deneve, who joined Apple last year to work on “Special Projects” under Apple CEO Tim Cook, was behind the hire and that Monier will work on Deneve’s team…
Paul Deneve Stories October 15, 2013
Last night, Apple announced that it had finally found a new Head of Retail: Burberry CEO Angela Ahrendts. Ahrendts has been CEO of the fashion retailer for several years, leading the company through substantial growth in international markets. With that global growth experience and focus on high-end products, she seems like a natural fit to succeed in a role that has been so controversial over the past couple of years.
And Apple CEO Tim Cook seems to agree. The Apple chief executive took the time to keep his employees in the loop regarding the hiring process. Cook sent a company-wide memo this morning that discusses how he found Ahrendts and how she will fit into the Apple culture. While Ahrendts will be running Apple’s physical retail stores, she will also run Apple’s online stores. This is the first time in which the Retail Head’s domain covered both offline and online sales…