Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Apple today announced that it has finally filled the role of Senior Vice President of Retail: the Cupertino tech giant has hired Angela Ahrendts. Ahrendts is leaving her role as CEO of fashion retailer Burberry to take the top Apple retail job. Ahrendts will also lead Apple’s online stores. She will officially begin her role in Spring 2014.

You may recall Apple replaced its original Head of Retail Ron Johnson, who left for JCPenney but has since been removed from that role, with John Browett, but Browett proved not to be a good fit and was removed almost a year ago to date.

Video of Burberry and Ahrendts discussing departure from Burberry:

Charlie Rose Interview clip:

Ball State (her Alma Mater) Commencement Address:

TED Talks:

5 Questions with:

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9 Responses to “Apple finally finds new Head of Retail: Burberry CEO Angela Ahrendts. Will begin in Spring 2014, run Online Stores too”

  1. Jorge Bronze says:

    It’s a shame that Steve Cano didn’t get the promotion, but as long as he’s there he’ll always be influential.
    She seems like a much better fit than John bloody Browett.

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  2. This honestly feels like the first women hired by Apple.

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  3. @leemahi

    Jean Richardson was Dir of Marketing at Apple during the Mac era… She left to become a corporate VP at Microsoft.

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  4. Browett was fired one year ago, not two.

    Good choice Ahrendts! She a fellow Hoosier and BSU grad!

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  5. rahhbriley says:

    She seems like a good hire!! Can’t wait to see her help take Apple Reatil to another level. Way better hire than Browett.

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  6. kpom1 says:

    Burberry sales tripled and their stock price quadrupled in the 7 years Ahrendt has been CEO. It’s probably a bit too much to ask for a repeat at Apple, but she should be a good fit. She’s tech-savvy and has streamlined Burberry’s supply chain while making a big push in China.

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  7. drtyrell969 says:

    Finally a hot babe at Apple. Retail needs to be GUTTED at Apple. Try, no tattoos, no piercings, no hemp clothing, no hipsters, and wait for it, SOME knowledge about the actual product line.

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  8. Appointing a Woman for one of the top jobs is powerful for Apple………I love apple Products…..I buy Apple phone products for my two big sons……..Its more reliable, durable and suitable for today’s generation of modern information and technological age and usage……..Thanks.

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