Cook Stories October 28, 2014

Favorite apps: How to Cook Everything, the (almost) perfect iOS cookbook

We write reviews when a great new app comes out, but there are also older ones that we think worthy of recommendation, and How to Cook Everything is one of those.

I’m a decent enough cook, but not an instinctive one: I follow recipes to the letter. If it says to put something in the oven at 170 degrees for 15 minutes, you’ll find me carefully setting the dial and starting a timer, not casually spinning the dial to roughly the right temperature and glancing in ten minutes later to decide that’s good enough.

But there are times when first I need to decipher exactly what the instructions mean. What’s the technical difference between dicing and chopping? Is sautéing the same thing as frying? And what exactly does it mean when it says ‘prepare the chiles’?

If you find yourself empathising with these types of questions, How to Cook Everything may just be the perfect iPad based cookbook for you too.

It attempts to be the only thing you’ll need in your kitchen when planning and cooking a meal. You can choose a recipe and, with one tap, add all the ingredients to a shopping list, sorted by aisle. If you’re not sure what a term means, you can click on an illustrated explanation. And whenever that recipe tells you to cook something for, say, 15 minutes, you can tap the instruction to automatically start a timer for the correct period.

It’s not the slickest-looking app by a long way – it has a distinctly old-fashioned appearance, especially in the b&w illustrations. But it has a great range of recipes with all the extra help you might need to cook them.

At $9.99 from iTunes, it seems expensive for an app – but it’s a cheap price for a decent cookbook. Recommended.

Cook Stories October 27, 2014

Tim Cook: Apple Watch is profound, will need to be charged once a day

 

As previously reported, Tim Cook today on the WSJ stage said that the Apple Watch would likely need to be charged once a day.

As Cook explained, the Apple Watch is profound and made to be used and clearly Apple is still working on the battery technology.

From the previous report,

Apple isn’t yet happy with the watch’s battery life, which isn’t going to break any industry standards. “It’s about a day right now,” said one, adding that Apple is working on various modifications ahead of the device’s 2015 launch to improve it. Reached for comment, Apple spokeswoman Nat Kerris declined to provide an estimate on expected battery life, but said the company expects users will charge their Apple Watches once daily. “There’s a lot of new technology packed into Apple Watch and we think people will love using it throughout the day,” Kerris said. “We anticipate that people will charge nightly which is why we designed an innovative charging solution that combines our MagSafe technology and inductive charging.”

I had also heard …some things… way back before the announcement.

 

Mark Gurman | 20:56 More: 

Mark Gurman | 20:56 Tim Cook says he is meeting with Alibaba executives later this week about a potential tie-up for AliPay and Apple Pay. Biggest news of the night from a financial perspective. 

Mark Gurman | 20:53 More on Classic going away: it wasn’t worth updating it. 

Mark Gurman | 20:52 Cook on cheaper iPhones: 

Mark Gurman | 20:51 Tim Cook on why the iPod classic was discontinued: 

Mark Gurman | 20:50 On to questions!

Mark Gurman | 20:48

Mark Gurman | 20:47 Cook explaining iOS security: Apple unable to give up FaceTime and iMessage records. The usuals. 

Mark Gurman | 20:41 More at 11…. 

Mark Gurman | 20:41 On Buybacks:

Mark Gurman | 20:37

Mark Gurman | 20:37 Cook on Mac vs. Windows. OUCH! 

“Would you rather own the Macintosh business or any of the Windows OEMs?” — Tim Cook

Mark Gurman | 20:37 Cook on iOS vs. Android:

Mark Gurman | 20:34

Mark Gurman | 20:34 Cook repeating his comments from 2011, 2012, and 2013 about TV:

“What we’ll do I don’t want to be so clear on,” Cook says. “But it’s an area of a lot of interest. And I’m optimistic … that there can be something great done in the space.”

Mark Gurman | 20:31 Some more lack of clarity from Tim Cook on Apple Watch battery life 

Mark Gurman | 20:31

Mark Gurman | 20:30 Wow! 

Mark Gurman | 20:30 Cook on his own personal life:

Mark Gurman | 20:29 Huge activation numbers for Apple Pay:

Mark Gurman | 20:29 More on Apple Pay:

Mark Gurman | 20:28 Cook on Apple Pay situation:

Mark Gurman | 20:28 More on Apple Watch:

Mark Gurman | 20:27 Another photo:

Screenshot 2014-10-27 23.26.55

Mark Gurman | 20:26 Cook on the Watch:

Mark Gurman | 20:25 Cook says Apple’s services division makes Apple ~18 billion dollars per year. 

Mark Gurman | 20:25 And more on Macs:

Mark Gurman | 20:25 Cook on PCs:

Mark Gurman | 20:24 The Verge has a pic:

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Mark Gurman | 20:23 Cook on iPhone: 

Mark Gurman | 20:11 Interesting: 

Mark Gurman | 19:25 ~ Half hour to go 

Seth Weintraub | 18:55 More Hugo+Tim

Seth Weintraub | 18:53

Tim Cook next to (TOUCHING!) Xiaomi’s Hugo Barra

Mark Gurman | 18:53 Is that an Android phone? 

tim-cook-the-d11-interview

Cook’s previous wide-ranging interview

Following the announcement of a record earnings results, the debut of a pair of new iPhones, the launch of Apple, the introduction of new iPads, and the unveiling of the upcoming Apple Watch, Apple CEO Tim Cook is taking the stage in California at the Wall Street Journal’s inaugural WSJ.D Live conference. Cook could drop some juicy details behind Apple’s latest products and about Apple’s future, and we’ll be using this live blog post to share the latest details from the interview. You can find all tonight’s action below and follow us for more updates on Twitter:

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Reminder: Tim Cook and Greg Joswiak to appear at WSJ and Re/code tech conferences this week

Apple CEO Tim Cook is being interviewed by WSJ Editor in Chief Gerard Baker at the WSJ.D conference in Laguna Beach, on the topic of ‘Apple’s next chapter.’ Cook’s slot is in the opening session on the evening of Monday 27th October … 

Cook Stories October 24, 2014

nbc

On the final day of Tim Cook’s four-day visit to China, he told state news agency Xinhuanet that Apple Pay was top of the list of things the company wanted to take to China.

“China is a really key market for us,” said the CEO. “Everything we do, we are going to work it here. Apple Pay is on the top of the list.”

Cook said that Apple would be working to understand the steps needed to bring the new service to China before meeting with local carriers, banks and merchants … expand full story

Cook Stories October 23, 2014

shanghai-apple-store

Tim Cook noted during Monday’s earnings call that Apple was “investing like crazy” in China, but he took the opportunity of his current visit to the country to put a specific number on the company’s retail expansion plans: it will open 25 new Apple Stores in Greater China within the next two years. Greater China includes both Hong Kong and Taiwan.

Speaking to local media, Cook also said that China would in time become Apple’s biggest market, reports the WSJ …  expand full story

Cook Stories October 21, 2014

ipad

While yesterday’s iPad numbers don’t look great – down 12.5% year-on-year, the third successive quarter in which sales have fallen – Tim Cook remains upbeat about the product, stating that it “has a great future” and that its long-term prospects are more important than “individual 90-day clicks.”

Quartz‘s Dan Frommer pulled together some of the things Cook has to say about the device, and while you’d clearly expect Apple’s CEO to put the best possible spin on things, he makes some reasonable arguments …  expand full story

Cook Stories October 8, 2014

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It’s happening: Apple has just announced a keynote address for Thursday, October 16th to take place at the Town Hall auditorium on its Infinite Loop Campus in Cupertino, California. Invitations to select members of the media and special guests indicate that the event will, as always, begin at 10 AM Pacific time/1 PM Eastern Time. News of the October 16th date broke last week. We’ll be providing full, live coverage on 9to5Mac.com of the event’s proceedings. Here’s everything we’re expecting Apple to discuss at the event:

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Cook Stories September 24, 2014

 

Screenshot 2014-09-24 10.42.08

You may remember Apple CEO Tim Cook teasing major new product categories for Apple to be released in 2014. Technically, that will happen with Apple Pay next month, Apple’s first foray into the mobile payments category, but it is far more likely that Cook had been focusing his teases on the Apple Watch. Earlier this month, Apple debuted the fashion and fitness-oriented smart watch to the same crowd that saw the debut of the iPhone 6 and iPhone 6 Plus. While the Watch was demonstrated, it is obviously not a finished product: it’s not shipping until “early 2015,” according to Apple.

How early in 2015? Nobody knows for sure, but a new profile from The Information says “that Apple would be lucky to ship it by Valentine’s Day.” At 9to5, we’ve been hearing similar whispers. Valentine’s Day is in February, and this could be a great target for Apple to try to hit for the Watch’s launch. That Hallmark Holiday isn’t as strong as a shopping season as the December holidays, but it is still a time that many people seek out expensive or fashionable gifts. So why not the Apple Watch Edition, too? Apple has done product launches around that timeframe before, releasing new iOS device storage capacities and pink-colored models on multiple occasions.

Valentine’s Day aside, the bigger picture here is that many signs indicate Apple missed its own 2014 launch target. As The Information says:

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Cook Stories September 19, 2014

D11 Tim Cook

Apple CEO Tim Cook is set to appear at a new technology conference hosted by The Wall Street Journal this October called WSJDLive. 

Apple executives including Steve Jobs have appeared at past “D” conferences hosted by former WSJ employees Walt Mossberg and Kara Swisher. WSJDLive appears to be a continuation of sorts of those conferences, although Mossberg and Swisher since left to form Recode.net and have also hosted Apple executives at the site’s new “Code Conference” in May. expand full story

Cook Stories September 16, 2014

Screen Shot 2014-09-16 at 7.09.23 PM

Following the publishing of the first half of the interview, and several subsequent clips, part two Charlie Rose’s full interview with Tim Cook is now available to watch – in full – on Hulu (below) and Charlie Roses’s website. In the interview, Cook discusses a wide variety of topics, ranging from privacy, to U2, and “what comes after the internet.”

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Cook Stories September 12, 2014

Wondering what it cost Apple to give away that U2 album to every customer?

If you were wondering how much it cost Apple to give away a copy of U2’s Songs of Innocence album to every customer, the answer, according the the New York Times, is more than $100M.

To release U2’s album free, Apple paid the band and Universal an unspecified fee as a blanket royalty and committed to a marketing campaign for the band worth up to $100 million, according to several people briefed on the deal. That marketing will include a global television campaign, the first piece of which was a commercial that was shown during the event.

Yep, that album that ended up on many people’s iPhones uninvited cost Apple whatever the royalty fee is for half a billion downloads plus a further $100M spend on marketing it. Nice. Perhaps the band will be donating a portion of it to Project RED?

Bono and Cook joked around about the cost during the keynote, with Bono telling Cook “you would have to pay for it, because we’re not going in for the free music around here.”

Cook Stories July 23, 2014

main

With Apple reporting lower-than-expected iPad sales for the second quarter in a row, it’s likely that Tim Cook will be once again be called on to reassure investors that the decline in year-on-year sales won’t continue indefinitely.

Cook has been very bullish on the iPad, despite the numbers, pointing especially to growing sales in the education sector and the opportunity for tablet growth in enterprise.

The penetration in business is low, it’s only 20 percent. If you looked at the penetration of notebooks in business it would be over 60 percent. We think there is a substantial upside in business.”

I think he’s right, especially with the IBM partnership. I mentioned in my opinion piece then that increasing penetration in enterprise could also help drive consumer migration from Android, as it gives people exposure to iOS devices. But the impact this has could well be offset by the iPhone 6 …  expand full story

Cook Stories July 9, 2014

BsHjHTqCUAAZEAU.jpg-large

As expected due to their appearances on the guest list, Apple CEO Tim Cook and Senior VP of Internet Software and Services Eddy Cue are in attendance at this week’s Sun Valley media conference in Idaho. The WSJ’s Doug MacMillan shared the above photo of Cook walking around the Sun Valley resort. The Information’s Jessica Lessin spotted Cue, and the executive provided a witty response to Lessin’s question about TV deals:

Cue and Cook both attended the conference last year, and Cook attended as the sole Apple representative the previous year. Several Apple partners, including board member and Disney CEO Bob Iger, are also attending the event. Cook and Cue’s attendance comes in the months following the Cupertino-company’s blockbuster deal to acquire Beats, and perhaps the duo have plans to create new deals at this conference.

More photos of Cook at the conference below:

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Cook Stories July 7, 2014

Tim-Cook-WWDC-01

The Wall Street Journal today published a brief profile on Apple CEO Tim Cook as the Cupertino-based company continues to be shaped in the image of Cook rather than co-founder Steve Jobs. The profile has some interested tidbits, but it is otherwise light on new information aside from information regarding Cook’s plan for the Apple Board of Directors. According to the report, Cook is “actively” looking to add fresh faces to the Board:

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Cook Stories June 30, 2014

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Apple CEO Tim Cook and Senior VP of Internet Software and Services Eddy Cue could once again be attending the Sun Valley media and financial conference in Idaho. Re/Code‘s Kara Swisher obtained the invited guest list for the conference, which also includes Facebook’s Mark Zuckerberg and various executives from Yahoo, Amazon, LinkedIn, and several other major companies. While the Apple executives were invited, there is no confirmation (as of yet) of their attendance…

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Cook Stories June 15, 2014

Ive says ‘I don’t think anything changed’ in new report on Cook’s leadership

The New York Times has published a new report that largely reaffirms what countless observers have said before. In comparison to Jobs, Cook is less connected to the “minutiae” of product development, instead preferring to delegate to his other executives to lead design. This does not mean Cook is not involved at all. Interestingly, the profile says Cook himself pushed the iPad mini project to release.

Mr. Cook “thought the world would love a smaller and less expensive tablet,” said Robert A. Iger, the chief executive of Disney and a member of Apple’s board. It was a product that Mr. Jobs thought did not have a market, he said.

Cook Stories May 13, 2014

Updated: Lunch with Tim Cook charity auction closes at over $330,000 for RFK Center for Justice and Human Rights

Update: The Auction is now closed with the winning bidder donating $330,001 to the RFK Center for Justice and Human Rights

Going once, going twice, almost sold! Just two and a half weeks ago, Charitybuzz kicked off a campaign to raise money for the RFK Center for Justice and Human Rights by offering the opportunity to have lunch with Apple CEO Tim Cook at the company’s campus in Cupertino. The auction’s goal is set at $100,000 – twice that of the previous year’s auction of coffee for two with Mr. Cook – and the clock is about to run out on this year’s chance to dine with the chief executive.

For perspective, last year’s auction for a similar prize (coffee with Cook) and the same charity far exceeded it’s goal of $50,000 raising an astounding $610,000 for the RFK group by the time it ended. This year’s charity auction for lunch with Tim Cook is an absolute bargain in comparison as the latest bid at the time of writing is sitting at only $180,000 with less than five hours before the closing bell…

Cook Stories May 1, 2014

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Apple may be planning to give the next version of the Mac OS X operating system, 10.10, a larger presence than iOS 8 at this year’s Worldwide Developers Conference, according to sources with knowledge of the plans. Because OS X 10.10 will feature an end-to-end redesign, not dissimilar from the scope of the changes to the iPhone and iPad operating system with iOS 7 last year, Apple wants to heavily promote the new system to developers. Apple has also been allocating iOS user interface resources to OS X teams in order to finish up the new OS X design in time for WWDC, and 10.10 development is said to be “steaming forward…”

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Cook Stories April 23, 2014

Tim Cook: 60+% of iPhone 4s and 5c buyers are ‘Android Switchers’

The success of Apple’s low end phones, the 3.5-inch iPhone 4s and the colorful plastic 5c, has been questioned since the current lineup was launched last year. But in today’s earnings call,  Tim Cook might have just explained why Apple keeps the lower end devices in its stable: They bring in the lower-end Android crowd. Specifically Cook said 62% of iPhone 4s, which is usually free (or cheaper) with a plan in the US buyers and 60% of iPhone 5c buyers were switching from Android.

Cook previously compared Android to Europe in its fragmentation and had some harsh words for some of the low end Android tablets in enterprise saying Apple would never produce or label products of that low quality. 

On Apple’s earnings call, Tim Cook directly addresses concerns surrounding iPad. Notably, he calls out Office as helping iPad sales somewhat but ‘frankly’ admits that Microsoft should have released Office for iPad sooner. He says that in the time that Microsoft waited, other companies including Apple have released very-competitive productivity alternates to Office, likely referencing iWork.

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D11 Tim Cook

As part of Apple’s earnings releases, Apple has announced an extension to its buyback plans. The company will now buyback an additional $30 billion of Apple stock, totalling $90 billion, significantly accelerating its original plans.

Apple® today announced that its Board of Directors has authorized another significant increase to the Company’s program to return capital to shareholders. The Company expects to utilize a total of over $130 billion of cash under the expanded program by the end of calendar 2015.

The board has also announced a seven-for-one stock split beginning June 2nd 2014. Apple last split its stock in 2005, nine years ago. Apple will also increase the dividend by about 8 percent to $3.29 per common share. This will begin on May 15th. Apple plans to increase its dividend every year. In an interview with the Wall Street Journal, Cook said that the buyback will “show you how much confidence we have in the future of the company”.

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Cook Stories March 18, 2014

Yukari Kane on Apple leadership styles: Jobs demanding, Cook inclusive, both intense

The NY Times has a brief interview with Yukari Kane, author of Haunted Empire, in which she contrasts the leadership styles of Steve Jobs and Tim Cook. Interestingly, while many see Cook as laid-back in contrast to the driven nature of the company’s co-founder, Kane says that both share an intensity.

I don’t think of Tim as laid back. In fact, he’s extremely intense. His intensity is just more quiet and dogged than Steve’s.

There is, of course, the obligatory anecdote to illustrate the obsession with detail and demands Jobs would make on his team.

Jobs routinely made a habit of calling people back mid-vacation […] for example, people had to work on Christmas Day because he decided he wanted a different color iPod shuffle at the last minute.

Despite her book’s contention that Apple is lost without Steve, she does acknowledge the strengths that Cook brings to the role.

Cook is also a better internal communicator. He sends out more all-staff emails and holds more town hall meetings. He also understands that people need to take vacations and have down time […]

Cook brings more efficiency and organization to Apple, which is good because the company’s increased size and scale requires a professional, consistent leadership style that is more inclusive than Steve Jobs’s was.

But doesn’t waste any time in returning to her theme.

In terms of profits and revenues, there is no question that Apple continues to be a successful company. But Apple’s own definition of success is much more. Its promise is to be exceptional – to make insanely great products that change the world. The latter is difficult to do without Steve Jobs’s reality distortion field. […]  If Apple stays on the current trajectory, I think the danger is that it could turn into Sony.

Cook Stories March 1, 2014

Tim Cook profiled in “Haunted Empire: Apple After Steve Jobs” [Video]

There wasn’t a whole lot new in this chunk of the Haunted Empire: Apple After Steve Jobs, which Yukari Kane mostly focuses on Apple CEO Tim Cook and his characteristics that are often the opposite of Steve Jobs. Cook is a character but not the same character that brought Apple to its current success.

From the WSJ excerpt:

As tough as Cook was reputed to be, he was also generous. He gave away the frequent-flier miles that he racked up as Christmas gifts, and he volunteered at a soup kitchen during the Thanksgiving holidays. He had also participated in an annual two-day cycling event across Georgia to raise money for multiple sclerosis; Cook had been a supporter since being misdiagnosed with the disease years before. “The doctor said, ‘Mr. Cook, you’ve either had a stroke, or you have MS,’ ” Cook told the Auburn alumni magazine. He didn’t have either. His symptoms had been produced from “lugging a lot of incredibly heavy luggage around.”

An earlier piece in the New Yorker online edition painted a dreary picture of Apple post Steve Jobs and the video above does delve into that viewpoint a bit.

Apple’s latest version of its mobile operating system, iOS 7, looks pretty but is full of bugs and flaws. As for innovation, the last time Apple created something that was truly great was the original iPad, when Jobs was still alive. Although the company’s C.E.O., Tim Cook, insists otherwise, Apple seems more eager to talk about the past than about the future.

From the video:

[Has Apple lost its touch? Are they still King of the Hill?]

KANE: I think the answer is obvious to me. The answer has got to be yes. This is a company who had revolved around Steve Jobs for so long, I mean that was something that Jobs himself went out of his way to make sure of. And the people there are conditioned to operate, to play off of his strengths and weaknesses. And so now you’ve got this completely opposite guy in Tim Cook, who is I think brilliant in many ways, but in different ways. But so they’re going through some growing pains in that.

Meanwhile, Publishers Weekly has the following review of the book:

Jan 27, 2014 – The globe-bestriding computer-maker loses its soul in this lively business history. Former Wall Street Journal technology reporter Kane follows Apple after the 2011 death of founder Steve Jobs as the company’s knack for conjuring breakthrough i-gadgets lapsed into a series of ho-hum upgrades, misfires like the befuddled artificial intelligence app Siri, and interminable patent lawsuits, while market share, profits, and stock price eroded. Kane makes the story a study in CEO leadership styles, contrasting Jobs’s visionary bluster with his successor Tim Cook’s icy bean-counting and the histrionics of Samsung’s “wise emperor” Lee Kun-hee, whose quality crusade involved burning an entire factory’s inventory in front of its weeping employees. Kane unearths plenty of colorful material here, including lawyerly jousting, hilariously lame new-product unveilings, and conference-room psychodramas between bullying execs and groveling underlings. The author’s great-man theory of Jobs’s “unfiltered” leadership as the indispensable motor of Apple’s innovation doesn’t explain much; her unusually rich dissection of Apple’s ugly dealings with its FoxConn manufacturing partner suggests that Cook’s merciless wringing of profits out of exploited Chinese labor is as much the soul of Apple as Jobs’s oft-hyped intuition for design. Still, this well-paced, vividly detailed narrative reveals the machine surrounding the Jobsian ghost at Apple and brings the company’s high-flying mythology down to earth.© Publishers Weekly

We’re getting an advanced copy this week which we don’t expect to be as pessimistic and the publicity-generating excerpts above.  Interesting bits will be posted here.

Haunted Empire: Apple After Steve Jobs is available March 18th from Harper Collins ($12.74 Amazon/$14.99 iBookstore)

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