Apple CEO Tim Cook will attend this year’s Sun Valley conference at the Sun Valley Resort in Idaho, according to a report from Reuters.┬áThis is not unprecedented as Cook made a surprise appearance at the conference last year.

Other notable executive attendees include Facebook’s Mark Zuckerberg, Google’s Sergey Bring and Larry Page, Disney CEO and Apple Directory Bob Iger, and News Corp’s Rupert Murdoch.

The conference is well-known as being a place where major deals, acquisitions, and partnerships will be formed. Time will tell if Cook plans to make any deals at this year’s event.