Yesterday at its WWDC keynote presentation, alongside the expected design overhaul in Apple’s upcoming iOS 7, the company briefly showed off a slightly new direction for its ad campaigns going forward. While it kicked off the presentation with a video describing its focus for the new simplified design elements in iOS 7 (below), Bloomberg reports that its latest ad (above), which just started appearing on TV last night, marks a new direction for Apple’s marketing efforts. It also claims that Apple’s meetings regarding the company’s marketing message have become less focused following Steve Jobs’ death now that Apple’s senior vice president of marketing Phillip Schiller is in charge: Read more
As we reported in April, Apple Senior Vice President of Industrial Design Jony Ive has been leading a thorough overhaul for iOS 7 that focuses on the look and feel of the iOS device software rather than on several new features.
Sources have described iOS 7 as “black, white, and flat all over.” This refers to the dropping of heavy textures and the addition of several new black and white user interface elements.
Sources say that over the past few months, Apple has re-architected iOS 7′s new interface several times, so until the new software is announced at WWDC, interface elements could dramatically change from what Apple has been testing internally in recent weeks.
Nonetheless, you can find what we have been hearing about iOS 7′s new user experience below:
“It’s like giving a glass of ice water to somebody in hell”
That’s what Steve Jobs said of iTunes for Windows when asked why Apple made its software for competing Microsoft users in 2007.
But times have changed. Apple continues to make/support iTunes for Windows desktop computing environments, but it doesn’t need Microsoft’s outlier tablet users who now represent the third largest share of tablet OS behind iOS and Android (by the way, don’t expect iTunes for Android any time soon either).
In fact, the iTunes ecosystem is a competitive advantage as Apple sells its iOS tablets, smartphones and TVs against Android and now Windows 8 devices. Where Windows dominated the userbase in the early 2000s, Apple now is the leader in the current ecosystem race.
That’s why it comes as no surprise that Microsoft’s Windows division CFO Tami Reller is telling folks not to expect a Windows 8 ‘Metro’ iTunes app:
“You shouldn’t expect an iTunes app on Windows 8 any time soon,” said Tami Reller, chief financial officer of Microsoft’s Windows division. “ITunes is in high demand. The welcome mat has been laid out. It’s not for lack of trying.”
It should be noted that Microsoft has been dragging its feet in delivering the once ubiquitous Office Suite of applications for iOS which is now letting competitors (Like Pages/Numbers/Keynote and Google Apps) thrive on the now dominant iOS and Android touch platforms. Read more
Apple has just revised its plans for its massive upcoming new headquarters, scheduled to be completed by 2016. The revised plans, known as Submittal 6, focus less on the structure of the building itself, instead highlighting the surrounding land and facilities, showing off new bike paths, larger parking areas, and photos of street renderings.
The parking areas have been increased in capacity from 9,000 to 9,240 in the main lot, and 1,500 to 1,740 in an additional location, the report states. Updated bike access plans include new features such as enhanced bike lanes called “buffered bike lanes,” as well as bike boxes and two-stage turn boxes (images below).
Although there will be an incremental increase in gross office and research and development floor area of approximately 20%, the efficient use of the main site will result in almost tripling the landscaped area. Underground and structured parking will replace 9,220 surface parking spaces – creating almost three times more open space.
Following weeks of teases, Funny or Die has published its satirical film about Steve Jobs, iSteve, on its website for streaming. The nearly 80-minute long film stars Justin Long of the Mac vs. PC ads. Notably, the project is the longest video that Funny or Die has ever created. The trailer is embedded above, and you can watch the full movie here.
