On what would have been Steve’s 60th birthday, imagine an Apple where he’s still in charge

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Almost everything Apple has done since the unfortunate passing of Steve Jobs has been met with comments about what the company would or wouldn’t have done had Steve still been here – even though his marching orders for Tim Cook were to never ask what he would have done.

But things certainly would have been different. The flattened user-interface of iOS 7 versus the skeuomorphic approach of the Jobs era. Would have it have happened at all? Would he have stopped it going quite so far? Would Apple have gone in a different direction.

What about an Apple Television? Steve said years ago that he “finally cracked it,” suggesting that he had a design and user-interface he was happy with. If the hold-up now is the content, would Steve have been able to bulldoze through the necessary deals to have launched it by now … ?  Read more

The New Yorker profiles Jony Ive: details meeting Jobs, iPhone 6, Apple Watch, cars and more

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The New Yorker has published an extensive profile on Jony Ive, Apple’s Senior Vice President of Design. Many newspapers have written up articles on Ive in recent years, but this latest account by Ian Parker is by far the most detailed and (arguably) the most interesting, revealing new anecdotes and tidbits on Apple’s latest products in the process.

The story tracks how Jony arrived at Apple back in the late 90’s, how his relationship with Jobs developed over that period, and how he is adapting to ‘leading’ design in post-Jobs Apple. The piece includes some new details about how the Watch project and the newest iPhones formed, as well as incorporating quotes from Tim Cook, Bob Mansfield, and others.

Read on for some select excerpts from The New Yorker’s story.

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Principal filming finally underway for Sorkin/Boyle Steve Jobs biopic, sticking with ‘three keynote’ focus

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Universal Pictures has announced that principal filming of the Steve Jobs biopic written by Aaron Sorkin and directed by Danny Boyle is now finally underway. The announcement confirms that the movie, dropped by Sony back in November, will still follow the original three-act structure based around three keynote presentations.

Universal Pictures today announced that principal photography has commenced in San Francisco on Steve Jobs. Set backstage at three iconic product launches and ending in 1998 with the unveiling of the iMac, the film takes us behind the scenes of the digital revolution to paint an intimate portrait of the brilliant man at its epicenter.

Surprisingly, Universal says that the final product announcement will be the iMac, in 1998, rather than the launch of the iPhone as had been widely expected …  Read more

Camera crews arrive at Steve Jobs’ childhood home as production on biopic finally begins

Image via CNET

Image via CNET

The Sony- Universal-produced Steve Jobs biopic starring Michael Fassbender has finally started filming after what seemed like an endless array of cast and crew changes. CNET spotted production crews setting up at the Los Altos childhood home of Steve Jobs earlier today.

As was revealed last year, the movie, written by Aaron Sorkin and directed by Danny Boyle, will likely feature only a handful of locations, including the former Jobs home garage. While Fassbender is set to play Jobs, several other cast members have been tapped to portray other prominent individuals in the executive’s life.

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Apple creating a smaller version of iconic Shanghai store as promised Chinese retail expansion continues

Pudong, Shanghai, store left;

Pudong, Shanghai, store left; latest Chongqing store right

Apple is creating in Chongqing, China, what appears to be a smaller version of its iconic glass cylinder Apple Store in Shanghai. ifo Apple Store shared a series of photos as the wraps came off what is set to be Apple’s third retail store in the Chongqing region, which has a total population of more than 28 million people.

Workers dismantled the huge steel structure that has been covering the entrance for nearly the past year, revealing a 30-foot tall glass structure that will lead to the underground store. The entrance is set in a plaza and surrounded by tall buildings, a setting similar to the [Shanghai] store, but on a smaller scale.

The first Apple Store in Chongqing opened in July of last year, and a second one is under construction. More photos of the latest store can be seen below …  Read more

Disney CEO Bob Iger reflects on working with Steve Jobs: the ‘relationship that most shaped his thinking’

Disney CEO Bob Iger Steve Jobs

A Fortune interview with Disney CEO Bob Iger, featured on the magazine’s cover (seen below) today, makes much of the importance of Iger’s relationship with Steve Jobs.

Fortune’s Michal Lev-Ram writes: “If there is one particular relationship that has most shaped [Bob Iger’s] thinking, it’s the six-year friendship he had with another CEO: the late Steve Jobs […]

Ed Catumull, Disney’s animation president, says of the Iger/Jobs relationship: “Steve recognized that in Bob he actually had a partner. In the subsequent years they thought of each other as true partners. That’s what he wanted, and that’s not what he had previously.”

The mutual respect the pair felt for each other was reflected in the fact that Jobs, before his death, asked that Iger be invited to take his place on the Apple board …  Read more

Jury begins deliberations in antitrust lawsuit over iPods, iTunes, and third-party music stores

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The class-action lawsuit against Apple over alleged anticompetitive behavior in how the iPod handled songs from third-party much stores is finally in the hands of a jury. Following last week’s final witness testimony, the jury has started deliberations in the decade-old case.

The evidence and testimony in this case have given us quite a bit of insight into the way Apple operated ten years ago with regards to its iPod and iTunes business. Former CEO Steve Jobs took jabs at rival Real Networks in a videotaped deposition (which the media wants the public to see, but Apple doesn’t). We also learned details of Apple’s contracts with record labels.

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More leaked Sony emails reveal possible locations for Steve Jobs biopic

Michael Fassbender will reportedly play Steve Jobs in the upcoming biopic

Michael Fassbender will reportedly play Steve Jobs in the upcoming biopic

While we’ve already learned some interesting details about the upcoming Steve Jobs biopic from the recently leaked Sony Pictures files, it seems there’s still more to be gleaned from the company’s documents. As the Verge notes today, new emails have revealed the possible settings for the film, which include “two auditoriums, a restaurant, and a garage.”

Those locations were included in an email sent from screenwriter Aaron Sorkin, who, along with director Danny Boyle, will be taking the film to Universal Pictures for production after working with Sony on it for several years.

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Apple fighting media requests to air Steve Jobs deposition from iPod antitrust suit

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As we noted earlier today, several media outlets have filed a motion that would allow them to air the videotaped deposition of Apple co-founder Steve Jobs that was played for jurors in the ongoing iPod antitrust lawsuit. Now the Verge reports that Apple is fighting back against the motion, with the company’s lawyers accusing the media of wanting to see “a dead man.”

As Apple attorney Jonathan Sherman put it:

The marginal value of seeing him again, in his black turtleneck — this time very sick — is small. What they want is a dead man, and they want to show him to the rest of the world, because it’s a judicial record.

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