In an interview with Bloomberg confirming that Oscar-winning actor Christian Bale will play Steve Jobs in the forthcoming biopic, screenwriter Aaron Sorkin said that there wasn’t even a need for an audition … Read more
Apple is reportedly adding the ability to track what users do inside certain apps in order to present them with targeted in-app ads across iOS devices, reports digital media site Digiday.
Say, for example, a visitor to a retailer’s iPhone app adds a pair of shoes to his cart but ultimately decide not to buy it. In this scenario, the retailer will now be able to retarget that user with an ad for that exact pair — even in another app on his iPad. When tapped, the ad would direct him back to his abandoned checkout page and automatically add the shoes to his online shopping cart.
Ad agencies say that Apple has been pitching the new capability since last month …
Variety reports that sources have confirmed actor Christian Bale is in talks to play the role of Steve Jobs in the upcoming biopic based on Walter Isaacson’s official biography of the late Apple co-founder. Variety adds that insiders believe Bale will begin filming for the biopic this spring. Read more
Macworld has announced that its Macworld/iWorld conference is going on hiatus and no show will take place in 2015. The show was previously planned to take place in March, which was a bit later than the typical January/February timeframe.
Early Tuesday, IDG World Expo released a statement noting that the venerable Apple-oriented trade show, Macworld/iWorld would go on hiatus and not be held in 2015 as planned. The contents of that statement are: “We are announcing today that Macworld/iWorld is going on hiatus, and will not be taking place as planned in 2015. Our MacIT event, the world’s premiere event for deploying Apple in the enterprise, will continue next year with details to be announced in the coming weeks.
Year-after-year in the 2000s, the January Macworld conference was a staple for the Macworld community. Each year, Apple co-founder and former CEO Steve Jobs would hit the stage and introduce breakthrough products like the first iPhone, MacBook Air, and key software releases.
Since Apple cut off its affiliation with the conference in 2009, ahead of the 2010 non-Macworld iPad introduction, the conference has seen less attendees and excitement. Five years out from Apple no longer attending the conference, and just weeks after Macworld cut down its editorial staff to a bare minimum, today’s announcement is, unfortunately, not very surprising. Macworld’s magazine also recently came to an end.
The organization behind the conference, IDG, says that this is just a “hiatus,” so perhaps (hopefully) there will again be a time where the Macworld conference exists. The company’s MacIT enterprise focused event will still exist in 2015, according to the announcement.
Actor Leonardo DiCaprio has decided not to play Steve Jobs in the upcoming Danny Boyle-directed biopic after all, according to the Hollywood Reporter. DiCaprio was first reported as being considered for the role back in April, with Slumdog Millionaire‘s Danny Boyle set to direct.
The Aaron Sorkin-penned film has been in development for years now and will reportedly depict the thirty minutes prior to three of Apple’s most important keynotes from Jobs’s perspective. David Fincher, who was in talks to direct the movie before Boyle, said in March that Christian Bale would have been his first choice to play the Apple co-founder, though both ended up being rejected by Sony.
Two days after the Financial Times reported that the European Commission was about to come down hard on Apple’s alleged deal with the Irish government to reduce its tax liabilities, Apple has made a statement to Business Insider claiming that it has received “no selective treatment.”
Apple is proud of its long history in Ireland and the 4,000 people we employ in Cork. They serve our customers through manufacturing, tech support and other important functions. Our success in Europe and around the world is the result of hard work and innovation by our employees, not any special arrangements with the government. Apple has received no selective treatment from Irish officials over the years. We’re subject to the same tax laws as the countless other companies who do business in Ireland.
Since the iPhone launched in 2007, our tax payments in Ireland and around the world have increased tenfold. To continue that growth and the benefits it brings to the communities where we work and live, we believe comprehensive corporate tax reform is badly needed …
You may remember Apple CEO Tim Cook teasing major new product categories for Apple to be released in 2014. Technically, that will happen with Apple Pay next month, Apple’s first foray into the mobile payments category, but it is far more likely that Cook had been focusing his teases on the Apple Watch. Earlier this month, Apple debuted the fashion and fitness-oriented smart watch to the same crowd that saw the debut of the iPhone 6 and iPhone 6 Plus. While the Watch was demonstrated, it is obviously not a finished product: it’s not shipping until “early 2015,” according to Apple.
How early in 2015? Nobody knows for sure, but a new profile from The Information says “that Apple would be lucky to ship it by Valentine’s Day.” At 9to5, we’ve been hearing similar whispers. Valentine’s Day is in February, and this could be a great target for Apple to try to hit for the Watch’s launch. That Hallmark Holiday isn’t as strong as a shopping season as the December holidays, but it is still a time that many people seek out expensive or fashionable gifts. So why not the Apple Watch Edition, too? Apple has done product launches around that timeframe before, releasing new iOS device storage capacities and pink-colored models on multiple occasions.
Valentine’s Day aside, the bigger picture here is that many signs indicate Apple missed its own 2014 launch target. As The Information says:
In an Irish radio interview, Bono discusses his various collaborations with Apple, as transcribed by TUAW. Interesting, Bono claims Apple now has 885 million iTunes accounts (up from 800 million as officially announced in April). With his work on a mysterious new music format, he aims to help Apple cross the billion accounts mark. The new medium has apparently been underway for a while, spanning back to a conversation with Steve Jobs in 2009. Read more
Following the publishing of the first half of the interview, and several subsequent clips, part two Charlie Rose’s full interview with Tim Cook is now available to watch – in full – on Hulu (below) and Charlie Roses’s website. In the interview, Cook discusses a wide variety of topics, ranging from privacy, to U2, and “what comes after the internet.”
Tim Cook appeared on Charlie Rose in a multi-part interview, the first of which airs today. In three clips released by the show, Cook discusses Steve Jobs’s continuing inspiration at at Apple, the Beats Electronics acquisition, and the Apple TV, the company’s “hobby device” turned full product category.
The second half of the interview will air on Monday night. You can see the other two clips below:
Yesterday ABC News teased an exclusive interview with Apple CEO Tim Cook, and following today’s keynote address we got a chance to see ABC’s David Muir talk to the executive about the new Apple Watch, which Cook notes in the clip was only started after Steve Jobs passed away in 2011.
Cook notes that he thinks Jobs would have been “incredibly proud” of the company’s work and its first foray into the new wearables product category.
You can see the clip below.
“Beautifully, unapologetically plastic.”
“Feature for feature, it’s identical to iPad Air in every way.”
“Just avoid holding it in that way.”
Apple’s public relations (PR) department is probably the best in the world — certainly more impressive at shaping and controlling the discussion of its products than any other technology company. Before customers get their first chance to see or touch a new Apple product, the company has carefully orchestrated almost every one of its public appearances: controlled leaks and advance briefings for favored writers, an invite-only media debut, and a special early review process for a group of pre-screened, known-positive writers. Nothing is left to chance, and in the rare case where Apple doesn’t control the initial message, it remedies that by using proxies to deliver carefully crafted, off-the-record responses.
Except for a few big exceptions, such as the memorably off-pitch quotes above, Apple’s “tell them what to believe” PR strategy has worked incredibly well for years. But it has also created tensions between the company and the people who cover it, as well as within Apple itself. The company’s long-time head of PR, Katie Cotton, left the company earlier this year as CEO Tim Cook openly sought to make a major change in the way Apple interacted with the press and its customers. As the hunt for Cotton’s replacement is still in progress, and the depth of Apple’s commitment to change remains unclear, we look today at the techniques Apple has used to quietly manipulate its coverage over the years.
You can navigate between the chapters, below:
- Part 1) Apple Events and Shredded White Booklets
- Part 4) The Departure of a “Tyrant”
- Part 5) Two Heads In Place Of One
- Part 9) A Friendlier, More Transparent Future?
Two months in the making, this article is the product of over a dozen interviews with journalists, bloggers, and PR professionals, including many who have worked at Apple.