Death of Steve Jobs prompted Samsung’s U-turn on Apple attack ads

next_big_thing_720

We learned yesterday from patent trial evidence that Samsung was worried about running ads that directly attacked Apple, wanting Google to do it for them. We now know that it was the death of Steve Jobs which prompted Samsung’s change of mind, running the Next Big Thing ads which directly mocked Apple customers.

An email trail shows that Samsung America’s VP of U.S. sales Mike Pennington cynically described the death of Jobs as “the best opportunity” to run the campaign, as consumers might be worried about Apple’s future product innovations following the death of its famous co-founder.

Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone …

Read more

Jony Ive shakes up Apple’s software design group, iPhone interface creator Greg Christie departing

Jony_Ive_Header

Following friction between top Apple Human Interface Vice President Greg Christie and Senior Vice President Jony Ive, Apple’s hardware and software design is being dramatically shaken up, according to sources familiar with the matter. After adding human interface design direction to his responsibilities in 2012, Ive will soon completely subsume Apple’s software design group, wresting control away from long-time human interface design chief Christie, according to sources briefed on the matter. Previous to this shakeup, all Apple software design has been led by Christie, who has reported to Craig Federighi, and Ive has been attending interface design meetings and providing instruction…

Read more

Steve Jobs in 2010 on Apple TV’s future: Magic Wand, apps, Web browser

An interesting email chain between Steve Jobs and various Apple executives has surfaced via court records for the latest spat between Apple and Samsung. Our earlier article on the matter detailed some parts of the email in which Jobs revealed roadmap plans for 2011 and some of 2012. The discussions were a preview of what was to be discussed at an off-site for Apple’s “Top 100″ employees. Presentations regarding the yet-to-be-announced iPad 2, iPad 3, iPhone 4s, iPhone 5, Verizon iPhone 4, Apple Campus 2, and iCloud took place, but the talking points regarding Apple TV deserve a closer look in light of recent rumors of an imminent update

Read more

New Steve Jobs email a treasure trove of information about Apple TV, Google ‘holy war,’ and behind-the-scenes strategy

Screen Shot 2014-04-04 at 8.48.37 PM

A new email from Steve Jobs that was published during today’s Samsung lawsuit (via The Verge) has revealed a lot about Apple’s plans for its products in 2011 and beyond. As we’ve previously noted, Jobs referred to 2011 as a year of “holy war” against Google, but this document goes above that and describes how exactly Apple planned to wage this war.

A few choice bits are below, followed by the complete email.

Read more

This is the room where the iPhone was born

iPhone-born

Ahead of the latest Apple-Samsung trial, Apple is sharing some of the details regarding the creation of the iPhone with the WSJ. As an aside, Apple also shared a shot of the secret windowless room where the original iPhone meetings took place. The nondescript room is where most of the design decisions for the original iPhone’s software were made and is called “hallowed ground” to Greg Christie, who designs the software interface for products and one of the first members recruited to work on the device in 2004.

It doesn’t mean that the windowless room, lit by fluorescent lights hanging from the ceiling, looked like anything special. Christie recalled the walls had signs of water damage from a flood in an adjacent bathroom. A few images covered the walls including one of Apple’s “Think Different” posters of famous graphic designer Paul Rand and another of a large chicken running around without its head.

Inspiration comes in many forms.

Apple may be sharing this information to drum up public support before the trial. Or, perhaps more likely, Apple knows this information will come out in the trial and wants to “own” the story beforehand.

Read more