Almost everything Apple has done since the unfortunate passing of Steve Jobs has been met with comments about what the company would or wouldn’t have done had Steve still been here – even though his marching orders for Tim Cook were to never ask what he would have done.
But things certainly would have been different. The flattened user-interface of iOS 7 versus the skeuomorphic approach of the Jobs era. Would have it have happened at all? Would he have stopped it going quite so far? Would Apple have gone in a different direction.
What about an Apple Television? Steve said years ago that he “finally cracked it,” suggesting that he had a design and user-interface he was happy with. If the hold-up now is the content, would Steve have been able to bulldoze through the necessary deals to have launched it by now … ? Read more