Seth Weintraub | 11:58 ..and we’re done I think. Go read all of the posts on 9to5mac.com
Seth Weintraub | 11:58 Running U2 ad looks like 10 year old iPod ads
Seth Weintraub | 11:57 
Seth Weintraub | 11:46 U2 is going on. They are putting their album on the iPhone 6
Seth Weintraub | 11:46 
Seth Weintraub | 11:45 Now talking Music
Talking about iTunes
Seth Weintraub | 11:44 Wrap up

Seth Weintraub | 11:43 Apple Watch will be available in early 2015 starting at $349

Seth Weintraub | 11:41 magsafe induction charging

Seth Weintraub | 11:40 3 different editions. Works with iPhone 5/c/s or iPhone 6
Seth Weintraub | 11:40 Apple Watch, Apple Watch Sport, AppleWatch Edition
Seth Weintraub | 11:40 can control Apple TV, walkie talkie,
Seth Weintraub | 11:38 
Seth Weintraub | 11:36 Jay Blahnick talking about all of the fitness features
Seth Weintraub | 11:34 Fitness App monitors activity
Workout App allows you to set specific goals
Seth Weintraub | 11:34 Talking Fitness now
Seth Weintraub | 11:32 Pinteresting and city Mapper. BMW Charge level
Seth Weintraub | 11:32 American Airline 1 tap, Starwood Hotels (creating a key).
Seth Weintraub | 11:31 Twitter and Facebook are making apps as Mark reported
Seth Weintraub | 11:31 3rd party apps for iWatch.
Notifications from apps.
Watchkit for Glances and notifications
Seth Weintraub | 11:29 This tap communication this is going to change the world.
Seth Weintraub | 11:27 Interesting maps interface on Apple Watch
Seth Weintraub | 11:26 Lots of updates since iPod Nano :P
Seth Weintraub | 11:25 I’m really like the polish of these watch apps and glances
Seth Weintraub | 11:21 Glances is interface for Watch for little bits of info
Seth Weintraub | 11:20

Seth Weintraub | 11:18 Kevin Lynch (former Adobe Exec) is demoing Apple Watch
Seth Weintraub | 11:17 
Seth Weintraub | 11:16 Real Gold

Seth Weintraub | 11:14 2 size Apple Watches

Seth Weintraub | 11:14 Magnetic leather and lots of other watch options

Seth Weintraub | 11:12 lots of watch faces and personalization options
Seth Weintraub | 11:11 Magsafe induction charger
Seth Weintraub | 11:11 4 sensors in the back

Seth Weintraub | 11:09 
Amazing
Seth Weintraub | 11:08 Share heartbeat with other people
Seth Weintraub | 11:08 Ive narrating. Whole different UI
Seth Weintraub | 11:06 Jony Ive narrating Apple Watch Story

Seth Weintraub | 11:04 
Seth Weintraub | 11:04 MultiTouch allows people to interact with technology


Seth Weintraub | 11:02

Seth Weintraub | 11:01 Apple Watch is the most personal device Apple has ever created.
Seth Weintraub | 11:00 Apple Watch
Seth Weintraub | 10:59 
Seth Weintraub | 10:57 Oh damn
tim Cook Dropped it

Seth Weintraub | 10:56 
Apple Pay: October in US
Seth Weintraub | 10:55 Integrated into Target Appor Groupon or Uber
Seth Weintraub | 10:54 
Seth Weintraub | 10:54 Lot of locations will take Apple Pay

Seth Weintraub | 10:51 Apple doesn’t know what you buy
Seth Weintraub | 10:51 No need to cancel Credit cards if iPhone gets lost
Seth Weintraub | 10:51 Device only – no iCloud syncing
Seth Weintraub | 10:50 Use iSight Camera to add new card. Add to passbook
Seth Weintraub | 10:49 Passbook will be the wallet
Seth Weintraub | 10:49 NFC Radio in 6 and 6Plus with touch ID.
Seth Weintraub | 10:48 Apple demonstrates NFC payment/ Brings up Eddie Cue
Seth Weintraub | 10:48 
Seth Weintraub | 10:47 Apple loves these types of problem. This is what Apple does best
Apple Pay
Seth Weintraub | 10:46 Apple talking security non-ironically
Seth Weintraub | 10:46 Credit card/magnetic stripe interface
Seth Weintraub | 10:45

Seth Weintraub | 10:44 Wallet!
Seth Weintraub | 10:43 Bigger than Bigger

Seth Weintraub | 10:42 Tim Cook back up: How it makes you feel!
Seth Weintraub | 10:42 That’s all for iPhone 6/+
Seth Weintraub | 10:41 Prices:

Seth Weintraub | 10:40 New Silicone Cases and LEather cases including Product Red

Seth Weintraub | 10:39 New Gyroscope in camera

Seth Weintraub | 10:36 
Seth Weintraub | 10:35 Ugh
Seth Weintraub | 10:34 Schiller: iPhone has become the world’s most popular video recorder. 
Seth Weintraub | 10:32 Boom
Seth Weintraub | 10:31
iPhone 6 has an 8MP iSight camera, 1.5µ pixels, ƒ/2.2 aperture. And an all-new sensor.

Seth Weintraub | 10:30 Sounds like Fast Autofocus, Tone mapping, noise reduction,
Seth Weintraub | 10:29 Focus Pixels Camera
Seth Weintraub | 10:29 New Cameras!
Seth Weintraub | 10:28 802.11AC and Wifi calling and VoLTE

Apple Invents calling over Wifi
Seth Weintraub | 10:26 it measures elevation (Barometer)
Seth Weintraub | 10:26 THE NEW M8 CAN TELL THE DIFFERENCE BETWEEN CYCLING AND RUNNING
Seth Weintraub | 10:25 BATTERY FTW

Seth Weintraub | 10:24 Double Touch moves whole screen down for reachability”
Seth Weintraub | 10:22 Apps/Websites not updated to new iPhones “just work”
Seth Weintraub | 10:22 
Seth Weintraub | 10:21 Boom!
Seth Weintraub | 10:21 
FAST. YIIIISSSSSS
Seth Weintraub | 10:19
seems fast?
Seth Weintraub | 10:18 2B Transistors on a 20nm process. 13% smaller than A7
Seth Weintraub | 10:18 25% faster CPU
Seth Weintraub | 10:17 Developers can customize apps for the larger screen
Seth Weintraub | 10:16 “easy to use one-handed
Seth Weintraub | 10:16 Sleep/Wake is pushed to right side (all as expected)
Seth Weintraub | 10:16 Sideswipe gestures for new phones
Seth Weintraub | 10:13

Seth Weintraub | 10:12 1080P display in Plus

Seth Weintraub | 10:12

Seth Weintraub | 10:11 Pshiller:

Seth Weintraub | 10:09 iPhone 6 and iPhone 6 plus
Seth Weintraub | 10:09 
Seth Weintraub | 10:08 
Seth Weintraub | 10:07
“Today, we are launching the biggest advancement in the history of iPhone.”
Seth Weintraub | 10:07 more importantly, #1 loved phone in the world
Seth Weintraub | 10:07 #1 smartphone in the world
Seth Weintraub | 10:06 Starting with iPhone
Seth Weintraub | 10:06 (Last Apple event at Flint Center was iMac launch in the late 90s
Seth Weintraub | 10:06 Hello again says Tim cook with a Bondi Blue iMac in the background
Seth Weintraub | 10:04 This video stream is a mess for me (Safari)
Seth Weintraub | 10:04 
Seth Weintraub | 10:02 (unless you’ve got the Truck)
Seth Weintraub | 10:01 It is showtime!
Seth Weintraub | 9:53 Might just be Electric President
Seth Weintraub | 9:51 10 minutes!
Seth Weintraub | 9:50 This music isn’t great unless that CD is skipping
Seth Weintraub | 9:48 
Seth Weintraub | 9:46 Video is now live!
Seth Weintraub | 9:44 In the house
Seth Weintraub | 9:43 T Minus 20
Seth Weintraub | 9:39 Not going to lie. Not sure who this is
Seth Weintraub | 9:37 Apple making your typo famous? Priceless
Seth Weintraub | 9:30 Dis is nuts
Seth Weintraub | 9:19 Fashion
Seth Weintraub | 9:10 No doubt? V
Mark Gurman | 9:08 Dre will be there
Seth Weintraub | 9:06 Are those presenter clothes for the fitness expert?
Mark Gurman | 9:02 Health.
Mark Gurman | 8:59 Maybe they’ll be time lapsing the covers coming off of the major structure
https://twitter.com/Tim_Stevens/status/509370121148960770/photo/1
Seth Weintraub | 8:59 Help
Seth Weintraub | 8:52 Sage advice:
Mark Gurman | 8:42 Craig on scene
Mark Gurman | 8:40 Apple’s doing their own blog
Seth Weintraub | 8:34 He needs coffee?
Mark Gurman | 8:19 Nice scoop
Mark Gurman | 8:18 Who invited this guy?
Mark Gurman | 8:18 Some TMI from Engadget:
Mark Gurman | 8:17 Steve Kovach sharing some great photos of the breakfast scene.
Seth Weintraub | 8:15 We’re now 2 hours from liftoff

It’s September 9th, and you know what that means: Apple’s biggest event in several years is happening today. We’re expecting Apple CEO Tim Cook and his team of executives to discuss two new and larger iPhone models, a mobile payments system, and of course, a fashion/health/fitness-centric wearable device. We’ll be following along and providing articles with the latest news throughout the day. This News Hub will embed the latest action from the ground at the Flint Center in Cupertino and provide an easy access view of the latest news articles. You can also follow us on Twitter at @9to5Mac for quick updates as they break, and all our updates below:
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