Cupertino California Stories October 19, 2014

It appears that most of the foundation is laid now in an update from a video taken by a drone two weeks ago.

Apple CEO Tim Cook has called Apple’s Campus 2 the ‘Greenest in the World’. The controversial structure which will house 12,000 staff in 2.8M square feet on 176 acres and is estimated to be completed in 2016. Interestingly, even though Apple is covering the construction site with a high green wall, it is updating the 3D flyover of the location in Apple Maps somewhat frequently. The latest looks like it was taken earlier this summer.

An official updated aerial shot from Apple was also posted on the City of Cupertino’s website:

Campus-2-Oct-20-01

You can follow the progress in our Campus 2 story line here. We’re going to try to get a new video every few weeks so stay tuned.

 

Cupertino California Stories October 13, 2014

Screenshot 2014-10-13 13.17.52

Apple today released the sixth public beta of the upcoming OS X Yosemite to AppleSeed testers. The build number is 14A388b, which coincides with last week’s OS X Yosemite Golden Master Candidate 3.0 release for registered developers. Apple plans to provide final details on OS X Yosemite at the October 16th event, then release it as soon as later that date.

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Cupertino California Stories October 5, 2014

Apple-campus-2-drone-video

Apple’s Campus 2 project continues to make strides with the latest drone video (below) showing the majority of the foundation completed on the massive structure, which Apple CEO Tim Cook has called the ‘Greenest in the World’.  You can see the front 2/3rds of the structure is now cemented in with the rear third still dirt and subterranean walls also built along the sides.

The controversial structure which will house 12,000 staff in 2.8M square feet on 176 acres and is estimated to be completed in 2016. Interestingly, even though Apple is covering the construction site with a high green wall, it is updating the 3D flyover of the location in Apple Maps somewhat frequently. The latest looks like it was taken earlier this summer.

You can follow the progress in our Campus 2 story line here.

Thanks Tony! expand full story

Cupertino California Stories September 30, 2014

Apple provides facts & figures to support “greenest building on the planet” claims

After Tim Cook recently claimed at an environmental conference that its new ‘Spaceship’ headquarters would be “the greenest building on the planet,” Apple today provided (via Business Insider) a few illustrative facts and figures to support the claim.

For example, Cupertino law requires that construction sites reuse at least 75% of their demolished materials. Apple says it’s using over 90% of the old headquarters in building the new one.

This includes recycling all of the concrete from its present headquarters to form part of the foundations of the new campus. Trees cleared from the construction site are being turned into lumber for use in the building.

Once completed, Apple says that not only will 100 percent of its energy come from renewable sources (Apple is building a large solar farm at the site), but that the unique design of the structure means it will require far less energy to run than a conventional building.

The new HQ will also save money on heating and cooling. Apple says the building will have natural ventilation for 75% of the year.

While these are just a few snippits, we’re likely to hear more as construction work progresses.

Apple places a high priority on its environmental credentials, hiring former EPA administrator Lisa Jackson to oversee environmental issues, building a dedicated microsite for environmental responsibility, releasing an Earth Day video narrated by Tim Cook, and running press ads calling on other companies to follow its example.

Cupertino California Stories September 9, 2014

Seth Weintraub | 11:58 ..and we’re done I think. Go read all of the posts on 9to5mac.com

Seth Weintraub | 11:58 Running U2 ad looks like 10 year old iPod ads

Seth Weintraub | 11:57 9to5-image 2014-09-09 at 2.56.28 PM

Seth Weintraub | 11:46 U2 is going on. They are putting their album on the iPhone 6

Seth Weintraub | 11:46 9to5-image 2014-09-09 at 2.45.05 PM

Seth Weintraub | 11:45 Now talking Music

Talking about iTunes 

Seth Weintraub | 11:44 Wrap up

9to5-image 2014-09-09 at 2.44.12 PM

Seth Weintraub | 11:43 Apple Watch will be available in early 2015 starting at $349

9to5-image 2014-09-09 at 2.41.38 PM

Seth Weintraub | 11:41 magsafe induction charging

9to5-image 2014-09-09 at 2.41.15 PM

Seth Weintraub | 11:40 3 different editions. Works with iPhone 5/c/s or iPhone 6

Seth Weintraub | 11:40 Apple Watch, Apple Watch Sport, AppleWatch Edition

Seth Weintraub | 11:40 can control Apple TV, walkie talkie, 

Seth Weintraub | 11:38 9to5-image 2014-09-09 at 2.37.25 PM

Seth Weintraub | 11:36 Jay Blahnick talking about all of the fitness features

Seth Weintraub | 11:34 Fitness App monitors activity

Workout App allows you to set specific goals

Seth Weintraub | 11:34 Talking Fitness now

Seth Weintraub | 11:32 Pinteresting and city Mapper. BMW Charge level 

Seth Weintraub | 11:32 American Airline 1 tap, Starwood Hotels (creating a key).

Seth Weintraub | 11:31 Twitter and Facebook are making apps as Mark reported

Seth Weintraub | 11:31 3rd party apps for iWatch. 

Notifications from apps.

Watchkit for Glances and notifications

Seth Weintraub | 11:29 This tap communication this is going to change the world.

Seth Weintraub | 11:27 Interesting maps interface on Apple Watch

Seth Weintraub | 11:26 Lots of updates since iPod Nano :P

Seth Weintraub | 11:25 I’m really like the polish of these watch apps and glances

Seth Weintraub | 11:21 Glances is interface for Watch for little bits of info

Seth Weintraub | 11:20 9to5-image 2014-09-09 at 2.18.46 PM 9to5-image 2014-09-09 at 2.17.17 PM

Seth Weintraub | 11:18 Kevin Lynch (former Adobe Exec) is demoing Apple Watch

Seth Weintraub | 11:17 9to5-image 2014-09-09 at 2.16.08 PM

Seth Weintraub | 11:16 Real Gold

9to5-image 2014-09-09 at 2.15.37 PM

Seth Weintraub | 11:14 2 size Apple Watches

9to5-image 2014-09-09 at 2.14.24 PM

Seth Weintraub | 11:14 Magnetic leather and lots of other watch options

9to5-image 2014-09-09 at 2.13.27 PM

Seth Weintraub | 11:12 lots of watch faces and personalization options

Seth Weintraub | 11:11 Magsafe induction charger

Seth Weintraub | 11:11 4 sensors in the back

9to5-image 2014-09-09 at 2.10.55 PM

Seth Weintraub | 11:09 9to5-image 2014-09-09 at 2.08.43 PM

Amazing

Seth Weintraub | 11:08 Share heartbeat with other people

Seth Weintraub | 11:08 Ive narrating. Whole different UI

Seth Weintraub | 11:07 9to5-image 2014-09-09 at 2.06.54 PM 9to5-image 2014-09-09 at 2.06.32 PM 9to5-image 2014-09-09 at 2.07.39 PM

Seth Weintraub | 11:06 Jony Ive narrating Apple Watch Story

9to5-image 2014-09-09 at 2.05.45 PM 9to5-image 2014-09-09 at 2.04.21 PM

Seth Weintraub | 11:04 9to5-image 2014-09-09 at 2.04.21 PM

Seth Weintraub | 11:04 MultiTouch allows people to interact with technology

9to5-image 2014-09-09 at 2.03.15 PM9to5-image 2014-09-09 at 2.03.47 PM

Seth Weintraub | 11:02 9to5-image 2014-09-09 at 2.01.43 PM 9to5-image 2014-09-09 at 2.01.57 PM

Seth Weintraub | 11:01 Apple Watch is the most personal device Apple has ever created. 

Seth Weintraub | 11:00 Apple Watch

Seth Weintraub | 10:59 9to5-image 2014-09-09 at 1.59.25 PM

Seth Weintraub | 10:57 Oh damn

tim Cook Dropped it

9to5-image 2014-09-09 at 1.56.34 PM

Seth Weintraub | 10:56 9to5-image 2014-09-09 at 1.55.45 PM

Apple Pay: October in US

Seth Weintraub | 10:55 Integrated into Target Appor Groupon or Uber 

Seth Weintraub | 10:54 9to5-image 2014-09-09 at 1.54.06 PM

Seth Weintraub | 10:54 Lot of locations will take Apple Pay

9to5-image 2014-09-09 at 1.53.35 PM

Seth Weintraub | 10:53 Apple Pay

9to5-image 2014-09-09 at 1.51.44 PM 9to5-image 2014-09-09 at 1.52.15 PM 9to5-image 2014-09-09 at 1.52.41 PM 9to5-image 2014-09-09 at 1.52.37 PM 9to5-image 2014-09-09 at 1.52.31 PM 9to5-image 2014-09-09 at 1.52.26 PM

Seth Weintraub | 10:51 Apple doesn’t know what you buy

Seth Weintraub | 10:51 No need to cancel Credit cards if iPhone gets lost

Seth Weintraub | 10:51 Device only – no iCloud syncing

Seth Weintraub | 10:50 Use iSight Camera to add new card. Add to passbook

Seth Weintraub | 10:49 Passbook will be the wallet

Seth Weintraub | 10:49 NFC Radio in 6 and 6Plus with touch ID.

Seth Weintraub | 10:48 Apple demonstrates NFC payment/ Brings up Eddie Cue

Seth Weintraub | 10:48 9to5-image 2014-09-09 at 1.47.55 PM

Seth Weintraub | 10:47 Apple loves these types of problem. This is what Apple does best

Apple Pay

Seth Weintraub | 10:46 Apple talking security non-ironically

Seth Weintraub | 10:46 Credit card/magnetic stripe interface

Seth Weintraub | 10:45 9to5-image 2014-09-09 at 1.45.10 PM 9to5-image 2014-09-09 at 1.44.53 PM

Seth Weintraub | 10:44 Wallet!

Seth Weintraub | 10:43 Bigger than Bigger

9to5-image 2014-09-09 at 1.42.37 PM

Seth Weintraub | 10:42 Tim Cook back up: How it makes you feel!

Seth Weintraub | 10:42 That’s all for iPhone 6/+

Seth Weintraub | 10:41 Prices:

9to5-image 2014-09-09 at 1.40.39 PM

Seth Weintraub | 10:40 New Silicone Cases and LEather cases including Product Red

9to5-image 2014-09-09 at 1.39.06 PM

Seth Weintraub | 10:39 New Gyroscope in camera

9to5-image 2014-09-09 at 1.38.02 PM

Seth Weintraub | 10:36 9to5-image 2014-09-09 at 1.35.56 PM

Seth Weintraub | 10:35 Ugh

Seth Weintraub | 10:34 Schiller: iPhone has become the world’s most popular video recorder. 9to5-image 2014-09-09 at 1.34.15 PM

Seth Weintraub | 10:32 Boom

Seth Weintraub | 10:31

iPhone 6 has an 8MP iSight camera, 1.5µ pixels, ƒ/2.2 aperture. And an all-new sensor.

9to5-image 2014-09-09 at 1.31.06 PM

Seth Weintraub | 10:30 Sounds like Fast Autofocus, Tone mapping, noise reduction, 

Seth Weintraub | 10:29 Focus Pixels Camera

Seth Weintraub | 10:29 New Cameras!

Seth Weintraub | 10:28 802.11AC and Wifi calling and VoLTE9to5-image 2014-09-09 at 1.27.49 PM 9to5-image 2014-09-09 at 1.27.31 PM

Apple Invents calling over Wifi

Seth Weintraub | 10:26 it measures elevation (Barometer)

Seth Weintraub | 10:26 THE NEW M8 CAN TELL THE DIFFERENCE BETWEEN CYCLING AND RUNNING

Seth Weintraub | 10:25 BATTERY FTW

9to5-image 2014-09-09 at 1.24.43 PM

Seth Weintraub | 10:24 Double Touch moves whole screen down for reachability”

Seth Weintraub | 10:22 Apps/Websites not updated to new iPhones “just work”

Seth Weintraub | 10:22 9to5-image 2014-09-09 at 1.21.30 PM

Seth Weintraub | 10:21 Boom!

Seth Weintraub | 10:21 9to5-image 2014-09-09 at 1.20.26 PM

FAST. YIIIISSSSSS

Seth Weintraub | 10:19 9to5-image 2014-09-09 at 1.18.46 PMseems fast?

Seth Weintraub | 10:18 2B Transistors on a 20nm process. 13% smaller than A7

Seth Weintraub | 10:18 25% faster CPU

Seth Weintraub | 10:17 Developers can customize apps for the larger screen

Seth Weintraub | 10:16 “easy to use one-handed

Seth Weintraub | 10:16 Sleep/Wake is pushed to right side (all as expected)

Seth Weintraub | 10:16 Sideswipe gestures for new phones

Seth Weintraub | 10:15 9to5-image 2014-09-09 at 1.14.34 PM 9to5-image 2014-09-09 at 1.14.13 PM 9to5-image 2014-09-09 at 1.14.05 PM6 plus has new horizontal display

Seth Weintraub | 10:13 9to5-image 2014-09-09 at 1.12.54 PM 9to5-image 2014-09-09 at 1.13.11 PM

Seth Weintraub | 10:12 1080P display in Plus

9to5-image 2014-09-09 at 1.12.12 PM

Seth Weintraub | 10:12 9to5-image 2014-09-09 at 1.11.54 PM 9to5-image 2014-09-09 at 1.11.42 PM

Seth Weintraub | 10:11 Pshiller:

9to5-image 2014-09-09 at 1.10.51 PM 9to5-image 2014-09-09 at 1.11.10 PM

Seth Weintraub | 10:09 iPhone 6 and iPhone 6 plus

Seth Weintraub | 10:09 9to5-image 2014-09-09 at 1.08.27 PM

Seth Weintraub | 10:08 9to5-image 2014-09-09 at 1.07.46 PM

Seth Weintraub | 10:07

“Today, we are launching the biggest advancement in the history of iPhone.”

Seth Weintraub | 10:07 more importantly, #1 loved phone in the world

Seth Weintraub | 10:07 #1 smartphone in the world

Seth Weintraub | 10:06 Starting with iPhone

Seth Weintraub | 10:06 (Last Apple event at Flint Center was iMac launch in the late 90s

Seth Weintraub | 10:06 Hello again says Tim cook with a Bondi Blue iMac in the background

Seth Weintraub | 10:04 This video stream is a mess for me (Safari)

Seth Weintraub | 10:04 9to5-image 2014-09-09 at 1.03.40 PM

Seth Weintraub | 10:02 (unless you’ve got the Truck)

Seth Weintraub | 10:01 It is showtime!

Seth Weintraub | 9:53 Might just be Electric President

Seth Weintraub | 9:51 10 minutes!

Seth Weintraub | 9:50 This music isn’t great unless that CD is skipping

Seth Weintraub | 9:48 9to5-image 2014-09-09 at 12.47.30 PM

Seth Weintraub | 9:46 Video is now live!

Seth Weintraub | 9:44 In the house

Seth Weintraub | 9:43 T Minus 20

Seth Weintraub | 9:39 Not going to lie. Not sure who this is

Seth Weintraub | 9:37 Apple making your typo famous? Priceless

Seth Weintraub | 9:30 Dis is nuts

Seth Weintraub | 9:26 BTW Windows users, we’ve got you covered for the live stream

Seth Weintraub | 9:19 Fashion

Seth Weintraub | 9:10 No doubt? V

Mark Gurman | 9:08 Dre will be there

Seth Weintraub | 9:06 Are those presenter clothes for the fitness expert?

Seth Weintraub | 9:04

Are you getting it?—
Seth Weintraub (@llsethj) September 09, 2014

Mark Gurman | 9:02 Health.

Mark Gurman | 8:59 Maybe they’ll be time lapsing the covers coming off of the major structure 

https://twitter.com/Tim_Stevens/status/509370121148960770/photo/1

Seth Weintraub | 8:59 Help

Seth Weintraub | 8:52 Sage advice:

Mark Gurman | 8:42 Craig on scene

Mark Gurman | 8:40 Apple’s doing their own blog 

LOL

Seth Weintraub | 8:34 He needs coffee? 

Seth Weintraub | 8:27 wat. Apple is liveblogging themselves? Yisssssss. I can go back to sleep

Mark Gurman | 8:19 Nice scoop

Mark Gurman | 8:18 Who invited this guy?

Mark Gurman | 8:18 Some TMI from Engadget:

Mark Gurman | 8:17 Steve Kovach sharing some great photos of the breakfast scene. 

Seth Weintraub | 8:15 We’re now 2 hours from liftoff

Screenshot 2014-09-09 11.06.04

It’s September 9th, and you know what that means: Apple’s biggest event in several years is happening today. We’re expecting Apple CEO Tim Cook and his team of executives to discuss two new and larger iPhone models, a mobile payments system, and of course, a fashion/health/fitness-centric wearable device. We’ll be following along and providing articles with the latest news throughout the day. This News Hub will embed the latest action from the ground at the Flint Center in Cupertino and provide an easy access view of the latest news articles. You can also follow us on Twitter at @9to5Mac for quick updates as they break, and all our updates below:

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Cupertino California Stories September 1, 2014

UK carrier O2 teases new iPhone with funny newspaper ad

Major United Kingdom-based carrier O2 is teasing the upcoming iPhone 6 launch(es) with a humorous newspaper ad today. The ad is fairly self-explanatory. But to fill in the blanks, the new iPhone will debut at the September 9th Apple event and at least some models will likely become available on September 19th. The bigger, 5.5-inch phone is seeing some delays, and that model possibly won’t hit the streets until later in the month or even October. As for the name, the general consensus is either “iPhone 6” or “iPhone Air.” Thanks to The Verge‘s Tom Warren for bringing the ad to our attention.

Cupertino California Stories August 21, 2014

Healthkit-WWDC-01

Bloomberg‘s Adam Satariano has an interesting profile out this morning regarding the usage of wearable fitness devices in work environments. The report says that some companies are offering devices, such as the FitBit, in order to track the fitness of its employees. With that information, companies are able to slice costs off of insurance plans if employees hit certain fitness data thresholds:

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Cupertino California Stories July 30, 2014

Eddy Cue, Jimmy Iovine, Apple, Beats Music, Code Conference

As Apple’s acquisition of Beats Electronics and Beats Music nears completion this financial quarter, the Cupertino and Culver City, California-based companies have begun work on transitioning select employees and technology resources from Beats to Apple, according to sources briefed on the transition. Apple executives have visited Beats’ Southern California headquarters this week and last week to offer groups of employees positions at Apple and to notify some members of the Beats staff that they will not be included in the transition.

Many Beats employees in development and creative roles have been offered positions at Apple. Many of these employees will be offered space in Apple’s Cupertino offices, but Apple is said to plan to retain the Los Angeles-area offices, and select engineers on the Beats Music streaming service will continue working out of Southern California. An email from Apple CEO Tim Cook detailed earlier this year that Beats hardware employees would transition to Phil Schiller’s team in Cupertino, so it seems likely that the headphone and speaker makers will make up the majority of the new Cupertino staff…

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Cupertino California Stories July 21, 2014

City of Cupertino provides update on Apple’s Campus 2 progress with new aerial shot

Following a number of amateur aerial shots of Apple’s Campus 2 construction popping up on Instagram and elsewhere online, today the City of Cupertino shared our best yet look at progress on the site with an aerial shot of the entire campus. The shot doesn’t just show the main circular “spaceship” structure, but also work starting on the the entire surrounding campus. 

Cupertino California Stories July 12, 2014

BsVeLMMCYAAq6GL.jpg-large

In line with last week’s announcement, Apple’s fourth store in Switzerland opened this weekend in Basel. The store, like most Apple Stores, opened to significant crowds and Apple handed out commemorative shirts to celebrate. The interior of the store appears like most Apple Stores, and the location already has been equipped with the new interior visual design:

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Cupertino California Stories July 4, 2014

d353ef06

Earlier today, the CEO of Tag Heuer revealed to CNBC that Apple has hired one of the watch-makers sales directors. However, the company did not announce the name of this “director” or the person’s exact position. A source directly familiar with the Apple hire confirmed that the Cupertino-based company hired Patrick Pruniaux late last month. Pruniaux is not just any “Sales Director:” he was the Vice President of Sales and Retail, a major loss for Tag Heuer and a significant hire for Apple in the run up the launch of the Apple smart watch in October. Pruniaux is pictured in the photo above (second person from the right), and his LinkedIn profile reveals his impressive work in jewelry and watch marketing:

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Cupertino California Stories June 12, 2014

68957618_hUzB3WbByIAG6pHczSodwZu8gKqlqbMFixOvU80eAMk

Photo via Foursquare

According to employee tweets and photos, Apple opened a stunning new Caffè Macs employee cafeteria at the corner of Bandley and Alves Dr. in Cupertino this past Tuesday. Located close to the company’s first campus building, Apple received approval to build at this location in early 2012, and after 2 years of work, the new cafeteria is complete.

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Cupertino California Stories June 6, 2014

Apple’s retail head Angela Ahrendts has stock withheld for tax purposes (Updated)

SEC filings show that Angela Ahrendts had half of her first allocation of AAPL stock withheld on 1st June – the day it vested, and just one month after joining the company – reports ComputerWorld.

According to a filing with the U.S. Securities and Exchange Commission (SEC), Ahrendts received 16,264 shares in Apple stock when it vested June 1 […]

Ahrendts sold 8,331 shares that same day for a pre-tax total of $5,273,523.

The full value of her stock, which is likely to vest (become eligible for sale) over several years, will add up to $78.5M at the current share price. Her total compensation in her final year as CEO of Burberry was $4.4M – though she did also get a clothing allowance of $42,000 and a car allowance of $30,000 (only at a fashion company could you get more to spend on clothes than a car …).

Selling half your stock at the very first opportunity doesn’t seem to send the best of signals a month into the role, but I guess she needs to buy a house out in the Valley and those aren’t exactly cheap right now.

The withholding of the shares came just over a week before a 7-to-1 stock split, on Monday. The stock split should make AAPL shares more attractive to smaller investors, a shift that could make the share price more volatile.

Via Fortune

Update: These shares were withheld for tax purposes by Apple not sold on the open market

Cupertino California Stories May 13, 2014

Updated: Lunch with Tim Cook charity auction closes at over $330,000 for RFK Center for Justice and Human Rights

Update: The Auction is now closed with the winning bidder donating $330,001 to the RFK Center for Justice and Human Rights

Going once, going twice, almost sold! Just two and a half weeks ago, Charitybuzz kicked off a campaign to raise money for the RFK Center for Justice and Human Rights by offering the opportunity to have lunch with Apple CEO Tim Cook at the company’s campus in Cupertino. The auction’s goal is set at $100,000 – twice that of the previous year’s auction of coffee for two with Mr. Cook – and the clock is about to run out on this year’s chance to dine with the chief executive.

For perspective, last year’s auction for a similar prize (coffee with Cook) and the same charity far exceeded it’s goal of $50,000 raising an astounding $610,000 for the RFK group by the time it ended. This year’s charity auction for lunch with Tim Cook is an absolute bargain in comparison as the latest bid at the time of writing is sitting at only $180,000 with less than five hours before the closing bell…

Cupertino California Stories May 12, 2014

Jimmy Iovine and Dr. Dre Unveil Beats By Dr. Dre 2011 Holiday Product Line-Up

If the Apple acquisition of Beats Electronics actually moves forward, co-founders Dr. Dre and Jimmy Iovine could see their grand introductions as Apple executives at Apple’s Worldwide Developers Conference in early June. That’s at least according to Billboard, which has a great track record in covering the music industry…

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Cupertino California Stories May 8, 2014

Footprint of Apple’s ‘spaceship’ campus clearly visible in latest aerial photos

Following up on an aerial shot posted last week, AppleToolbox has taken a handful of much clearer photos, showing the progress of Apple’s new campus.

AppleToolbox says it took these images yesterday, so they should reflect the most recent state of the project. The spaceship imprint of the main building can now be clearly seen on the ground. The images also show quite a lot of construction activity is already underway. Images of the excavated plot for the ancillary buildings are also visible, which will be dedicated to research and development facilities.

Apple CFO Peter Oppenheimer was leading the development of the project, but it still unclear who has taken over these responsibilities since he announced his retirement in March.

Apple is currently planning to open the new campus to its employees in roughly two years time.

Cupertino California Stories April 8, 2014

mainshot

New aerial photos of the site of Apple’s new ‘spaceship’ campus now appear to show that demolition of the existing buildings is complete, with an army of construction vehicles at work preparing the ground for construction …  expand full story

Cupertino California Stories March 5, 2014

The folks over at Apple Toolbox have shared a number of aerial photos capturing the demolition progress of the future site of Apple’s Campus 2 ‘spaceship’. As you can see above, the former site of Hewlett-Packard that Apple purchased in 2010 is leveling out ahead of the expected 2016 completion date. Campus 2 designer Norman Foster discussed the project’s evolution and Steve Jobs’ involvement earlier this week, and late last month we saw a less clear shot of the plot undergoing demolition. Check below for more detailed photos.

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Cupertino California Stories March 3, 2014

Apple adding hundreds of new engineers and operations staff in China to speed development of larger iPhones

Apple is on a mass hiring spree for Asian staff, beginning in the middle of last year, as noted by the Wall Street Journal. The Journal says that Apple is trying to speed up product development in China and Taiwan to help launch a larger lineup of devices. Apparently, the company is aggressively hiring away from HTC and other firms to form strong product teams in Asia.

Cupertino California Stories February 20, 2014

campus

Apple’s new ‘spaceship’ headquarters has been a long time in the coming, with Steve Jobs presenting the plans to the Cupertino city council back in 2011, but work has finally begun. KCBS eye-in-the-sky reporter Ron Cervi took the above Instagram photo, showing that demolition work on the site is now underway.

While we heard last month that the demolition phase was starting, this is the first visible evidence we’ve seen. Apple also recently constructed a full-size mockup of one small section of the building in order to test construction methods and enable the company to see how the concrete elements would look in real life …  expand full story

Cupertino California Stories February 13, 2014

supplier

Apple’s eighth annual Supplier Responsibility Progress Report highlights the progress made on reducing child labor and enforcing working hour limits, and shows a significant increase in the environmental standards Apple’s suppliers are expected to meet.

The number of cases of underage workers fell from 106 last year to 11 this year. Compliance with Apple’s requirement of a maximum working week of 60 hours hit 95 percent, with 97 percent meeting the requirement of at least one day off a week. Apple reported that the average working week of a supply chain employee was less than 50 hours …  expand full story

Cupertino California Stories January 13, 2014

Following Apple’s formal request last week that Michael Bromwich be removed from his role in ensuring the Cupertino company meets compliances set by the anti-trust ruling in last year’s ebooks trial, the Department of Justice has pushed back (via GigaOm) with a denial letter accusing Apple of ‘character assassination’.

Regrettably, it is now clear that Apple has chosen a campaign of character assassination over a culture of compliance. Apple could have been spending the past months working with the External Compliance Monitor with the ultimate goal of reforming its policies and training, and in the process change its corporate tone to one that reflects a commitment to abiding by the requirements of the antitrust laws. Instead, Apple has focused on personally attacking Mr. Bromwich, and thwarting him from performing even the most basic of his court-ordered functions. expand full story

Cupertino California Stories January 12, 2014

Concept image: Stephen Olmstead

Concept image: Stephen Olmstead

When Steve Jobs introduced the iPhone seven years ago last week, he described it as “three revolutionary devices” in one: touchscreen iPod, mobile phone and Internet communicator.

The iPhone wasn’t the first touchscreen smartphone. It wasn’t even close: Handspring launched the Treo 180 a full five years earlier (I know this because I owned one). Same with the iPod before it, launched three years after the MPMan (yep, I owned one of those too).

Apple has never been interested in being first to market, so no-one should be remotely surprised that others launched the smartwatch first. The company’s USP is its ability to take a relatively crude piece of technology being used exclusively by geeks and turn it into something so slick, beautiful and cool that mass-market consumers will find irresistible …  expand full story

Cupertino California Stories November 20, 2013

Apple receives full set of building permits for its ‘spaceship’ campus today [Update: video added]

Apple will receive the full set of building permits for its ‘spaceship’ campus in Cupertino today, following a formal approval vote by the full council. This final vote was  just a rubber-stamping exercise, with the go-ahead effectively granted a month ago.

We have a pretty detailed idea of what to expect, thanks to a detailed scale model, project video and series of renders made available by Apple as part of its planning application.

It’s taken the company some time and work to reach this point. The company initially faced objections from local residents on environmental and traffic grounds, prompting CFO Peter Oppenheimer to send out a brochure to local residents to alleviate concerns, and the project is reportedly $2B over-budget. But work can now begin, with completion expected in 2015 or 2016.

You can watch the video of the full council meeting below.

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