Running U2 ad looks like 10 year old iPod ads
U2 is going on. They are putting their album on the iPhone 6
Now talking Music
Talking about iTunes
Wrap up
Apple Watch will be available in early 2015 starting at $349
magsafe induction charging
3 different editions. Works with iPhone 5/c/s or iPhone 6
Apple Watch, Apple Watch Sport, AppleWatch Edition
can control Apple TV, walkie talkie,
Jay Blahnick talking about all of the fitness features
Fitness App monitors activity
Workout App allows you to set specific goals
Talking Fitness now
Pinteresting and city Mapper. BMW Charge level
American Airline 1 tap, Starwood Hotels (creating a key).
Twitter and Facebook are making apps as Mark reported
3rd party apps for iWatch.
Notifications from apps.
Watchkit for Glances and notifications
This tap communication this is going to change the world.
Interesting maps interface on Apple Watch
:P
Lots of updates since iPod NanoI’m really like the polish of these watch apps and glances
Glances is interface for Watch for little bits of info
Kevin Lynch (former Adobe Exec) is demoing Apple Watch
Real Gold
2 size Apple Watches
Magnetic leather and lots of other watch options
lots of watch faces and personalization options
Magsafe induction charger
4 sensors in the back
Amazing
Share heartbeat with other people
Ive narrating. Whole different UI
Jony Ive narrating Apple Watch Story
MultiTouch allows people to interact with technology
Apple Watch is the most personal device Apple has ever created.
Apple Watch
Oh damn
tim Cook Dropped it
Apple Pay: October in US
Integrated into Target Appor Groupon or Uber
Lot of locations will take Apple Pay
Apple Pay
Apple doesn’t know what you buy
No need to cancel Credit cards if iPhone gets lost
Device only – no iCloud syncing
Use iSight Camera to add new card. Add to passbook
Passbook will be the wallet
NFC Radio in 6 and 6Plus with touch ID.
Apple demonstrates NFC payment/ Brings up Eddie Cue
Apple loves these types of problem. This is what Apple does best
Apple Pay
Apple talking security non-ironically
Credit card/magnetic stripe interface
Wallet!
Bigger than Bigger
Tim Cook back up: How it makes you feel!
That’s all for iPhone 6/+
Prices:
New Silicone Cases and LEather cases including Product Red
New Gyroscope in camera
Ugh
"This video stream is actually being recorded and hosted on the new iPhone 6"—
Seth Weintraub (@llsethj) September 09, 2014
Schiller: iPhone has become the world’s most popular video recorder.
Boom
Apple announces new wireless technologies in iPhone 6, including VoLTE and Wi-Fi calling wp.me/p1xtr9-1qpF—
9to5Mac (@9to5mac) September 09, 2014
iPhone 6 has an 8MP iSight camera, 1.5µ pixels, ƒ/2.2 aperture. And an all-new sensor.
Sounds like Fast Autofocus, Tone mapping, noise reduction,
Focus Pixels Camera
New Cameras!
802.11AC and Wifi calling and VoLTE
Apple Invents calling over Wifi
it measures elevation (Barometer)
THE NEW M8 CAN TELL THE DIFFERENCE BETWEEN CYCLING AND RUNNING
BATTERY FTW
Double Touch moves whole screen down for reachability”
Apps/Websites not updated to new iPhones “just work”
Boom!
Apple announces iPhone 6 and iPhone 6 Plus wp.me/p1xtr9-1qoc—
9to5Mac (@9to5mac) September 09, 2014
FAST. YIIIISSSSSS
seems fast?
2B Transistors on a 20nm process. 13% smaller than A7
25% faster CPU
Developers can customize apps for the larger screen
“easy to use one-handed
Sleep/Wake is pushed to right side (all as expected)
Sideswipe gestures for new phones
6 plus has new horizontal display
1080P display in Plus
Pshiller:
iPhone 6 and iPhone 6 plus
“Today, we are launching the biggest advancement in the history of iPhone.”
more importantly, #1 loved phone in the world
#1 smartphone in the world
Starting with iPhone
(Last Apple event at Flint Center was iMac launch in the late 90s
Hello again says Tim cook with a Bondi Blue iMac in the background
This video stream is a mess for me (Safari)
(unless you’ve got the Truck)
Uh oh http://t.co/ZU4xTfALWu—
Seth Weintraub (@llsethj) September 09, 2014
It is showtime!
Might just be Electric President
We love music … so much you get two songs at once.—
Benjamin Mayo (@bzamayo) September 09, 2014
10 minutes!
This music isn’t great unless that CD is skipping
Video is now live!
In the house
And we're in! http://t.co/0VmoDe6xXJ—
Joanna Stern (@JoannaStern) September 09, 2014
T Minus 20
They're letting media in!—
Steve Kovach (@stevekovach) September 09, 2014
Not going to lie. Not sure who this is
On my way to #apple live in cupertino.. 9/9/2014 http://t.co/JoMceFKCnt—
coco lee (@cocolee117) September 09, 2014
Apple making your typo famous? Priceless
We’ll, can’t deny it any more. I’m in Cupertino, CA. At the Flint where the iMac was launched and today … ? We’ll soon see!—
Stephen Fry (@stephenfry) September 09, 2014
Dis is nuts
This is nuts. http://t.co/2IE9vp1qem—
John Gruber (@gruber) September 09, 2014
Fashion
What’s hidden underneath this white box is the talk of the town. Keep following to find out #AppleLive http://t.co/tmGb0yzH8W—
Marie Claire (@marieclaire) September 09, 2014
No doubt? V
Dre will be there
On my way to apple launch w dr dre ⚡️🎉🎈👏👏👏 gx instagram.com/p/suxIaYuLfB/ http://t.co/PyKQgD7kD3—
Gwen Stefani (@gwenstefani) September 09, 2014
Are those presenter clothes for the fitness expert?
Jay Blahnik http://t.co/mqEDXwpEUt—
Matthew Panzarino (@panzer) September 09, 2014
It's a watch. A wallet, A fitness device.
Are you getting it?—
Seth Weintraub (@llsethj) September 09, 2014
Health.
Dr. Oz is at today's Apple event: cnb.cx/AppleLiveBlog http://t.co/LdJmmevRxI—
CNBC Top Stories (@CNBCTopStories) September 09, 2014
Maybe they’ll be time lapsing the covers coming off of the major structure
https://twitter.com/Tim_Stevens/status/509370121148960770/photo/1
Help
There are DSLRs on tripods pointed at the cube, taking pics on timers. Whatever happens will be on time-lapse. http://t.co/MU0Ds02upk—
Tim Stevens (@Tim_Stevens) September 09, 2014
Sage advice:
I'm telling you guys, don't go into that white box. You will not be the same when you come out.—
Joe Brown (@joemfbrown) September 09, 2014
Craig on scene
BREAKING: Craig Federighi eating a pre-event banana. Hair: perfect. http://t.co/1UNY6LC3xG (via @piercedavid)—
ravirajm (@rv1raj) September 09, 2014
Apple’s doing their own blog
Descending into a nation of livebloggers “@9to5mac: Apple shares dedicated page w/ updates of iPhone/Wearable event wp.me/p1xtr9-1qnu”—
Seth Weintraub (@llsethj) September 09, 2014
LOL
Shouldn't have used Apple Maps. “@cue: Just got to Moscone, where is everyone! 😄 #AppleLive”—
Chris O'Brien (@obrien) September 09, 2014
He needs coffee?
Its Craig Federighi waiting in line for coffee like a normal. The hair blessed, they're just like us. http://t.co/wTLxrouiCI
—
Matthew Panzarino (@panzer) September 09, 2014
Apple is liveblogging themselves? Yisssssss. I can go back to sleep
wat.Nice scoop
My journalistic instinct tells me something is happening in Cupertino today. $aapl #applelive http://t.co/6bo6zM5DV0—
Daisuke Wakabayashi (@daiwaka) September 09, 2014
Who invited this guy?
Steve Wozniak has arrived -Apple's giant white cube demo center in background. #apple http://t.co/gFFKnoFkJ4—
Connie Guglielmo (@techledes) September 09, 2014
Some TMI from Engadget:
Exclusive!! Apple event bathroom photo: http://t.co/WV3ZMJX3qQ—
Zach Honig (@ZachHonig) September 09, 2014
Steve Kovach sharing some great photos of the breakfast scene.
http://t.co/dXyk0wQLyD—
Steve Kovach (@stevekovach) September 09, 2014
We’re now 2 hours from liftoff
It’s September 9th, and you know what that means: Apple’s biggest event in several years is happening today. We’re expecting Apple CEO Tim Cook and his team of executives to discuss two new and larger iPhone models, a mobile payments system, and of course, a fashion/health/fitness-centric wearable device. We’ll be following along and providing articles with the latest news throughout the day. This News Hub will embed the latest action from the ground at the Flint Center in Cupertino and provide an easy access view of the latest news articles. You can also follow us on Twitter at @9to5Mac for quick updates as they break, and all our updates below:
Breakfast:
Walking to the breakfast zone. Mysterious white box… #apple http://t.co/kD4nlyE6cx—
Scott Stein (@jetscott) September 09, 2014
The view:
The overhead view at Apple: http://t.co/d45i8MR5fZ—
Zach Honig (@ZachHonig) September 09, 2014
The New York Times‘s Mike Isaac hopped on the wrong bus:
I think I got mixed in with all the apple employees—
ಠ_ಠ (@MikeIsaac) September 09, 2014
Mossberg on site!
Registration outside at Apple announcement. #applelive @Recode http://t.co/fGcAIzkP1Y—
Walt Mossberg (@waltmossberg) September 09, 2014
Great food offerings from a company with $160+ billion in cash:
Juice, bag of nuts, bottle of water. Apple covering the bases. http://t.co/I6iGm9wdOS—
Scott Stein (@jetscott) September 09, 2014
FTC: We use income earning auto affiliate links. More.
“Some products may contain nuts.”
“Some products made by nuts” :)
It seems like a few bands are going to this. Maybe something to do with Beats Music? Also it seems like the stage ( White dome) is something to do with either music or the phones being demoed live. Who knows until we see. Can not wait!
awesome coverage so far! i love the pictures … wish i was there :(
White cube is a Apple store to show how the payment system/ibeacon will work or training room to show iwatch in action.
no way … they would have just made a video if that was the case
I’m streaming it on Ustream for Windows / Android folks: http://www.ustream.tv/channel/apple-keynote-special-event-9-september
I know it’s obvious the iWatch is debuting today, but I feel like the the fact that the invite has the Apple logo looking like a SUNDIAL should make it beyond a doubt!
The iPhone was compared to the monolith from 2001 Space Odyssey, a representation of intelligence and birth of understanding. In my opinion, the iWatch/iTime is being compared to a sundial, the birth of the clock and tracking the time of day.
What???? you donno Coco Lee?… what????.. never mind, I donno either
She’s a Chinese music artist
I have english and Chinese being spoken at same time. Annoying
Something wrong with the way its streamed at the Apple website anyone?
The Sound is mixed. As if there is 2 songs running together.
Mind you i am using a Ipad mini & my buddy is using a mac & same thing is happening. Apple screwed up LOL.
I have english and Chinese being spoken at same time. Annoying
What is going on? The Live Video feed from the Apple site is having major issues….TV Truck schedule? Then shuts off & restarts?. Ummm..
What’s going on with the Japanese / Chinese translation? It’s so off-putting!
Oh my…2 music tracks…bad video with interlacing lines… then intro went offline. Now the video is back (bad as before) and I’m hearing the chinese translation!!
Is the video working for anyone? (Yes, I’m on a Mac and using Safari). Originally saw folks filing into hall, but once they went to the color pattern, schedule, it disappeared, except for the “breaking down barriers” graphic. Know Tim Cook is on stage, etc., but no real live feed.
Reloaded apple.com/live and now the video is working 1:11 p.m. EST.
What fun. Yes, I now have video and the Apple rep talking about the iPhone6 …but I am also hearing what I assume is Japanese or Chinese commentary in the background. Hmmmm.
Apple, your live streaming is not working!!! WTF!?!! either you see live pictures, either songs, or delayed videos. Plus, when they speak live, you hear a chinese translation!!!!
Chinese voices???????????????? mine keeps freezing!!!!!!!!!! anyone else????????
same here
Total shutdown of AppleTV. All channels gone.
now I can’t even get video of the event. Seems like the live stream is now a dead stream.
apple.com vid feed seriously bad. And what is up with the simultaneous Chinese on the same audio track?!
Someone’s getting fired…
chinese voices are driving me nuts.
Apple really fucked this up for live streaming on their own website. They care about showing off the phone yet they couldn’t even proper for the streaming properly. I wonder who is to blame here. Now even accessing the Apple website it says ” Access Denied”..
Apple really dropped the ball on this once again.
The livestream is an unmitigated disaster. It keeps cutting, and does anybody else have the Chinese simultaneous translation?!?
what’s up with live streaming?
Access Denied! apple.com is #failing with the video feed on Safari
It all just works… Right, the stream doesn’t work for shit…
Am I the only one hearing the stream with an overlayed female chinese translator (i´m located in Germany, thats really odd…) besides, the stream is breaking down every minute… guess i´ll have to wait for the recorded stream… crap.
Im getting the same in Canada. It seems they didn’t do a good job testing prior to airing. Not very apple-esque.
I get the live stream then it dies then I got an Access Denied. I can barely hear them over the Chinese Interpreter.
Live streaming is dead for me all of 120 miles away. When it was working I was getting English and Cinese SAP at same time. Fail.
REALLY disappointed
What’s with the Chinese voice over ????
worst stream ever!! i skipped work for THIS? unwatchable. Chinese voices, truck TV, bad quality, 2 tracks of music at same time, this ruined my day.
You would have thought they would have worked out how to live stream by now/ Didn’t they get the memo that 1,000’s upon 1000’s of people will be watching.
Video is back, but they have upped the volume on the Chinese SAP.
Wow the lifestream is messed up. I could barely watch up until now. It seems to have settled down now but there are three different languages being spoken at once!
Come on Apple you’re better than this.
Chinese is gone, but now I’m getting German.
the live streaming is a disaster, for the world biggest company this is unacceptable
Oh, wow, somebody noticed the chinese translator and turned it down… only 30 minutes later… worst live stream ever. (sorry for the comicbookguy quote!)
That CAMERA Quaality is SICK!!!
And we’re back to “Access Denied”
yup
The live stream is horrible. One minute a chinese woman talking, the next freezing, then the TV truck, then review of 5 minutes previous. *shakes head*
The Chinese language in the background is not for an event like this, it is understandable the size of the market but it is not acceptable to stream the vent in such a poor quality and with Chinese language in the background
The stupid TV truck again
Wow. Whole Apple.com website is throwing ‘Access Denied’. Ouch :(
Yep same here. Wow!!!
‘Wish we could say more’ ? Yeah, you really are.. in Chinese! Come on guys sort this out, and the broken feed.
Apple.com site crashed, no live feed on my IPad.
How about the phones internal storage sizes?
16, 64 and 128
Gosh, this U2 nonsense is just cringeworthy. I thought I would never live to see the day when an Apple event was such a complete, embarrassing disaster as this one was from start to finish.
the music expert speaks. you could have turned it off as soon as they were announced, you know?