Running U2 ad looks like 10 year old iPod ads
U2 is going on. They are putting their album on the iPhone 6
Now talking Music
Talking about iTunes
Apple Watch will be available in early 2015 starting at $349
magsafe induction charging
3 different editions. Works with iPhone 5/c/s or iPhone 6
Apple Watch, Apple Watch Sport, AppleWatch Edition
can control Apple TV, walkie talkie,
Jay Blahnick talking about all of the fitness features
Fitness App monitors activity
Workout App allows you to set specific goals
Talking Fitness now
Pinteresting and city Mapper. BMW Charge level
American Airline 1 tap, Starwood Hotels (creating a key).
Twitter and Facebook are making apps as Mark reported
3rd party apps for iWatch.
Notifications from apps.
Watchkit for Glances and notifications
This tap communication this is going to change the world.
Interesting maps interface on Apple Watch
:PLots of updates since iPod Nano
I’m really like the polish of these watch apps and glances
Glances is interface for Watch for little bits of info
Kevin Lynch (former Adobe Exec) is demoing Apple Watch
2 size Apple Watches
Magnetic leather and lots of other watch options
lots of watch faces and personalization options
Magsafe induction charger
4 sensors in the back
Share heartbeat with other people
Ive narrating. Whole different UI
Jony Ive narrating Apple Watch Story
MultiTouch allows people to interact with technology
Apple Watch is the most personal device Apple has ever created.
tim Cook Dropped it
Apple Pay: October in US
Integrated into Target Appor Groupon or Uber
Lot of locations will take Apple Pay
Apple doesn’t know what you buy
No need to cancel Credit cards if iPhone gets lost
Device only – no iCloud syncing
Use iSight Camera to add new card. Add to passbook
Passbook will be the wallet
NFC Radio in 6 and 6Plus with touch ID.
Apple demonstrates NFC payment/ Brings up Eddie Cue
Apple loves these types of problem. This is what Apple does best
Apple talking security non-ironically
Credit card/magnetic stripe interface
Bigger than Bigger
Tim Cook back up: How it makes you feel!
That’s all for iPhone 6/+
New Silicone Cases and LEather cases including Product Red
New Gyroscope in camera
"This video stream is actually being recorded and hosted on the new iPhone 6"—
Seth Weintraub (@llsethj) September 09, 2014
Schiller: iPhone has become the world’s most popular video recorder.
iPhone 6 has an 8MP iSight camera, 1.5µ pixels, ƒ/2.2 aperture. And an all-new sensor.
Sounds like Fast Autofocus, Tone mapping, noise reduction,
Focus Pixels Camera
802.11AC and Wifi calling and VoLTE
Apple Invents calling over Wifi
it measures elevation (Barometer)
THE NEW M8 CAN TELL THE DIFFERENCE BETWEEN CYCLING AND RUNNING
Double Touch moves whole screen down for reachability”
Apps/Websites not updated to new iPhones “just work”
2B Transistors on a 20nm process. 13% smaller than A7
25% faster CPU
Developers can customize apps for the larger screen
“easy to use one-handed
Sleep/Wake is pushed to right side (all as expected)
Sideswipe gestures for new phones
6 plus has new horizontal display
1080P display in Plus
iPhone 6 and iPhone 6 plus
“Today, we are launching the biggest advancement in the history of iPhone.”
more importantly, #1 loved phone in the world
#1 smartphone in the world
Starting with iPhone
(Last Apple event at Flint Center was iMac launch in the late 90s
Hello again says Tim cook with a Bondi Blue iMac in the background
This video stream is a mess for me (Safari)
(unless you’ve got the Truck)
It is showtime!
Might just be Electric President
We love music … so much you get two songs at once.—
Benjamin Mayo (@bzamayo) September 09, 2014
This music isn’t great unless that CD is skipping
Video is now live!
T Minus 20
They're letting media in!—
Steve Kovach (@stevekovach) September 09, 2014
Not going to lie. Not sure who this is
Apple making your typo famous? Priceless
We’ll, can’t deny it any more. I’m in Cupertino, CA. At the Flint where the iMac was launched and today … ? We’ll soon see!—
Stephen Fry (@stephenfry) September 09, 2014
No doubt? V
Dre will be there
Are those presenter clothes for the fitness expert?
It's a watch. A wallet, A fitness device.
Are you getting it?—
Seth Weintraub (@llsethj) September 09, 2014
Maybe they’ll be time lapsing the covers coming off of the major structure
I'm telling you guys, don't go into that white box. You will not be the same when you come out.—
Joe Brown (@joemfbrown) September 09, 2014
Craig on scene
Apple’s doing their own blog
He needs coffee?
Its Craig Federighi waiting in line for coffee like a normal. The hair blessed, they're just like us. http://t.co/wTLxrouiCI
Matthew Panzarino (@panzer) September 09, 2014
Apple is liveblogging themselves? Yisssssss. I can go back to sleepwat.
Who invited this guy?
Some TMI from Engadget:
Steve Kovach sharing some great photos of the breakfast scene.
We’re now 2 hours from liftoff
It’s September 9th, and you know what that means: Apple’s biggest event in several years is happening today. We’re expecting Apple CEO Tim Cook and his team of executives to discuss two new and larger iPhone models, a mobile payments system, and of course, a fashion/health/fitness-centric wearable device. We’ll be following along and providing articles with the latest news throughout the day. This News Hub will embed the latest action from the ground at the Flint Center in Cupertino and provide an easy access view of the latest news articles. You can also follow us on Twitter at @9to5Mac for quick updates as they break, and all our updates below:
The New York Times‘s Mike Isaac hopped on the wrong bus:
I think I got mixed in with all the apple employees—
ಠ_ಠ (@MikeIsaac) September 09, 2014
Mossberg on site!
Great food offerings from a company with $160+ billion in cash: