As Apple continues to acknowledge Earth Day, it has released a new video narrated by Apple CEO Tim Cook himself entitled “Better” describing its environmental efforts as a company. An updated microsite profiling Apple’s environmental responsibilities is available as well. While the site focuses on renewable energy and Apple’s carbon footprint, it also features a video discussing Apple’s upcoming Campus 2 building. That particular video features Steve Jobs referencing Campus 2 as “the best office building in the world.” Designer Norman Foster and Lisa Jackson, Apple’s VP of Environmental Initiatives, also speak in the video. View the video featuring Tim Cook below…
From Apple: “At Apple, we strive to reduce our impact on climate change, find ways to use greener materials and conserve resources for future generations. This video was shot on location at Apple Facilities. Now more than ever, we will work to leave the world better than we found it.”
Apple also gave Wired an interview with former EPA administrator Lisa Jackson, who has served over Apple’s environmental efforts at the company since last June. Apple will celebrate Earth Day tomorrow, April 22nd, the company has said. Earlier this year, Greenpeace acknowledged Apple’s energy initiative as it ranked the company highly on its green internet report card.
As part of her role as VP of Environmental Initiatives, Lisa Jackson has published a letter featured on the updated site discussing Apple’s products and the environment:
At Apple, we believe innovation is about making things better. This simple idea drives us to take action in the face of the very real problem of climate change. We feel the responsibility to consider everything we do in order to reduce our impact on the environment. This means using greener materials and constantly inventing new ways to conserve precious resources.
We aim to create not just the best products in the world, but the best products for the world. We have a long way to go, but we are proud of our progress. For example, every one of our data centers is powered entirely by clean sources such as solar, wind, and geothermal energy. So whenever you download a song, update an app, or ask Siri a question, the energy Apple uses is provided by nature.
Of course, the cleanest energy is the energy you never use. That’s why we’ve reduced the average total power consumed by Apple products by 57 percent since 2008. And each one of our products far exceeds the strict energy efficiency guidelines set by ENERGY STAR.
We’ve led the industry in removing many harmful toxins from our products, such as PVC, brominated flame retardants, and phthalates. And we’ve recycled more than 421 million pounds of electronic waste. In fact, every Apple Retail Store will now take back Apple products for free and recycle them responsibly. We believe we must be accountable for every Apple product at every stage of its use.
“Better” means we’re never done. We push ourselves every day to develop innovations that reduce our carbon footprint, use cleaner and safer materials, and show that what’s good for the planet can also be good for business. At Apple, we continue to put nature at the center of our business and design principles. We promise to keep you updated on our journey.
Vice President of Environmental Initiatives