As part of its recent environmental campaign, Apple has taken out some tongue-in-cheek full-page print advertising in newspapers around the world today. The ad reads ‘There are some things we want every company to copy’. The ad was first spotted by David McClelland on Twitter. (Hi-res version below:)

The ad also has been seen in Germany. The ad highlights Apple’s commitment to its green energy plans and environmental sustainability. The ad is phrased as a clear jab at Samsung, reading: ‘There’s one area where we actually encourage others to imitate us’.

This is the full transcript of the ad:

There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefits. We’d be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.

Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing.

The ad is timed alongside Green Earth Day. Apple has adorned Apple Store’s with green leaves as part of its celebrations for the event. It also released a new video ad about Apple’s environmental efforts, narrated by Tim Cook.

Hi-res version follows (via Dave Mark & The Verge):


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36 Responses to “Apple teases Samsung in new environmental print ad: ‘There are some things we want every company to copy’”

  1. Kevin Weber says:

    This is the first time EVER I have sided with Samsung. Apple, please stop focusing on this tree hugger garbage and focus on products, innovation, and the value of AAPL. Where is my iWatch or new Apple TV?


    • Yes don’t worry about the planet, it’s just the only place in the universe known to support life as we know it! Genius!!!

      Your iWatch and Apple TV are coming, we’re all very sincerely sorry that Apple can’t release a new product, or especially a new product category to you every week.


    • xapher19 says:

      If you think the economy is more important than the environment, try holding your breath whilst counting your money.


    • Kyle Kirby says:

      I /hope/ this is just a troll.


    • Tallest Skil says:

      Personally I’m pretty darn anti-treehugger and even I see how renewables are a benefit to the individual. Educate yourself.


    • PMZanetti says:

      Uh, what? It’s one thing to be a nut case that believes that human beings can destroy the planet. Its a whole other thing to find cleaner, cheaper, and more efficient means of doing traditional things like generating power and building easy-to-recycle products.


      • If you don’t think humans can destroy the planet then you are completely ignorant, I’m sorry to say. Completely forgetting about climate change, pretend every nuke was detonated. What would that do? Incase you don’t know, it would kill off most life, including ours.

        P.S. The oceans are dying. Educate yourself on some of these matters which are absolutely caused by humans.


    • It’s people like you that are so self-centred and only care about ME ME ME that this world is going to hell with pollution.

      I thank Apple whole heartedly for them having the initiative and foresight to make themselves environmental leaders, because the next generation of Humanity will need MANY more companies to be like Apple in this regard.

      I’m just hoping you forgot to indicate your comment as sarcasm, because if it’s serious, man you have issues!


    • Roger Mercer says:

      Humans always overestimate their own importance. Ants have thousands of times more biomass on this planet than humans. If anything, they and the oceans and soil bacteria all have more effect on the environment than humans. And the greatest effect of all is the sun. So I would be very skeptical that humans are causing warming. We just don’t matter that much, all things considered.


      • noelboss says:

        Because ants build submarines, nukes and data-centers that use fossil and atomic energy. Yep. Sure. Okay.


      • Thanks for your scientific facts. Oh wait, you don’t know literally a single thing about it. I absolutely cherish morons talking with confidence about things that not only do they not understand a thing about, but things which they don’t have the intellectual power to be educated about.


  2. Joe Public says:

    ‘There are some things we want every company to copy’

    What? Like orienting your solar panels facing due East or due West?


  3. Ronen Barski says:

    with all of those chemtrails today it’s inefficient


  4. Anyone else find it funny that they take out a full page ad in a *newspaper* about being green?


  5. This is what I love about Apple. Intelligent! Good one Apple :D


  6. Love it, this must be the result of Shiller’s concerns about Samsungs ads. Contrary to their campaign, this one is quite classy.


  7. Like the Headline in the ad?

    “The ad reads ‘There are some things we want every company to copy’”

    Are you sure that’s what the ad reads? :~)


  8. tigerpork says:

    Good one Apple.


  9. Take that Samsung lol


  10. rickla says:

    “we all benefits”
    Is this ad channeling Gollum?