As Apple prepares to bring the Apple Watch to market in just a few short weeks, the company is once again turning to Vogue magazine to showcase its new product category or wearable devices. We first saw the Apple Watch make its magazine debut on the cover of Vogue China late last year, and now the popular fashion-focused publication is featuring a multi-page spread displaying various Apple Watch collections. What’s more impressive, though, is the first video ad campaign for the Apple Watch found in the digital version of Vogue seen below…
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For the print version of the Apple Watch advertisements found in the current issue of Vogue, Apple is featuring true-to-size prints of the various models of the Watch and highlighting customization with various band appearances.
For the digital version of Vogue, however, Apple is running a video ad featuring the 18k rose gold Apple Watch Edition from various angles—a cross between a jewelry store window display and the Apple Watch Reveal video we saw last September—with a simple prompt to learn more about the Apple Watch.
Aside from Vogue and Vogue China, the Apple Watch is currently being featured in the current edition of Self magazine highlighting the fitness and health features of the product. The Apple Watch is set to debut on the market sometime in April.
The print edition of Vogue is out now, and you can grab the digital edition (free app with preview, $4.99 for current edition) through Apple’s Newsstand for iPad on the App Store.