Following the initial launch campaign, Apple is debuting four new Apple Watch ads showing the device in action in several different real-world scenarios. The first video called Goals demonstrates a range of features including the Apple Watch’s fitness and workout tracking apps as well as third-party apps available for the device. Another video called Closer echoes a similar theme of recent Apple ads that show people using Apple’s products to stay in communication and share experiences. expand full story
Communication Stories July 16, 2015
Communication Stories April 24, 2015
In coordination with the Watch’s worldwide release, Apple has ramped its marketing campaign further with three new ads that are airing starting today. The ads titled ‘Rise’, ‘Up’ and ‘Us’ focus on everyday activities being enhanced by the Watch. Unlike some of Apple’s product-focused marketing, this is more in the style of iPad commercials.
The ‘Rise’ ad focuses on morning activities, such as using the Watch to wake you up or answer text messages in the breakfast queue. ‘Up’ is focused on the Workout and Activity apps, highlighting the ‘Stand’ notifications and related fitness features. ‘Us’ focuses on communication highlighting Digital Touch sketch, tap and heartbeat sharing features as well as the controversial animated emoji.
All three videos are embedded after the break …
Communication Stories February 9, 2015
Skype for iPhone updates the dialer, reintroduces URI support for other apps
The new version of Skype for iPhone highlights the ability to save contacts from the app’s phone dialer just like the native Phone app on iOS. You can also save contacts to Skype from the recent call list starting with this version, and Microsoft touts improved chat notification reliability as well.
Finally, Microsoft is reintroducing support for Skype URIs which let other developers include interactions with Skype directly in their own apps including features like calling and messaging.
As long as the Skype app is installed on an iPhone, when a user taps on a Skype name or phone number, the URI will open the Skype app to connect a call or send a message*, making it faster than ever to reach friends, family or businesses.
For example, if you’re browsing restaurant options on an app or mobile website that utilizes Skype URIs, tapping on the phone number would launch Skype so you could call and make a reservation.
If you heavily rely on communicating with Skype frequently, this means you should see deeper Skype integration in other third-party apps in the future.
Skype for iPhone version 5.10 is available now for free on the App Store.
Communication Stories January 14, 2015
Microsoft is rolling out a new version of Skype for iPhone today, version 5.9, which brings enhancements to the user interface making communicating faster and easier. The latest version adds contact suggestions to the dial pad when entering a number making the process of finding the right person to dial quicker. The update also adds shortcuts for starting video or audio calls from Skype’s chat picker window.
In addition to introducing the latest Skype for iPhone user interface improvements, Microsoft announced a limited pre-release program for testing early versions of Skype in exchange for sharing feedback and ideas… expand full story
Communication Stories September 22, 2014
The Skype app for iPhone, iPad and iPod touch has now been updated with support for iOS 8. Unfortunately, this does not include support for iPhone 6 and 6 Plus screen sizes, meaning Skype still renders at a scaled iPhone 5s resolution.
However, the update does add interactive notifications which helps streamline responding to content. Hence, new Skype notifications have buttons attached to the alert which can perform various actions. For voice calls, you can answer or decline. For video calls, you can choose between voice or video responses. For missed calls, you can respond with a message or call the person straight back.
Communication Stories May 8, 2013
App.net launches ‘Passport’ app for iPhone to manage accounts, find browsing clients, sign up for free
New Twitter-like social network App.net has launched an iPhone and iPod touch app called “Passport.” The application serves as a simple way to manage App.net accounts, edit your profile, and find and follow other App.net users. Importantly, the “Passport” app does not serve as a browsing client for an App.net feed, but rather as an app primarily focused on finding third-party App.net clients.
Notably, the app allows you to create a free account. Previously, to get a free account, users needed to have been invited by an existing user.