Following the initial launch campaign, Apple is debuting four new Apple Watch ads showing the device in action in several different real-world scenarios. The first video called Goals demonstrates a range of features including the Apple Watch’s fitness and workout tracking apps as well as third-party apps available for the device. Another video called Closer echoes a similar theme of recent Apple ads that show people using Apple’s products to stay in communication and share experiences.

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Two other new ads called Beijin and Berlin illustrate the Apple Watch as a travel tool with translation and navigation apps plus more.

The new Apple Watch ads follow Apple’s other new advertising campaign centered around the iPhone 6 and 6 Plus  which started just a week ago.

The TV spots are also timed around the Apple Watch’s expansion into other countries. After initially launching in nine countries to start, the Apple Watch became available in seven more countries in June and will land in even more tomorrow and later this month.

You catch all four new Apple Watch ads below:

[youtube https://www.youtube.com/watch?v=yovbI8DOMpk]

[youtube https://www.youtube.com/watch?v=1qYMJjTxJnM]

[youtube https://www.youtube.com/watch?v=Of0UWpK5bEo]

[youtube https://www.youtube.com/watch?v=ZEd6aKdeC8g]

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