iBooks promotion

As you may already know, Amazon and Hachette Book Group have been disputing over profit-sharing which has resulted into changes in how Amazon handles book inventory, pre-order sales, and listings.

Re/code points out that Apple has a timely sale being promoted in the iBooks store, however, which is believed to be related to the Amazon dispute.

An Apple PR rep confirmed the promotion, but wouldn’t discuss the pricing or any other details. So we have to assume that either Hachette is lowering wholesale prices on its own titles to help Apple tweak Amazon, or Apple is lowering the retail price on its own, and losing margin in order to tweak Amazon.

The news comes just a day after Apple settled out of court for its prominent e-books trial that largely started due to competitive agreements the company established with book publishers to compete against Amazon.

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2 Responses to “Apple promoting Hachette pre-orders via iBooks as Amazon continues dispute with publisher”

  1. Reblogged this on Taste of Apple and commented:
    Glad Apple isn’t going the Amazon route.

    Like

  2. I’m glad to see Apple make a strategic decision in a timely manner to directly address the near-monopoly of Amazon. It would be great to, likewise, see Colbert and others promote iTunes over Amazon on their shows.

    Like