ComScore Stories February 4, 2016

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comScore today has shared its monthly report on both smartphone and app marketshare. The data released today reflects the three-month average ending in December of 2015. The report breaks down the top smartphone platforms, manufacturers, and perhaps most interestingly, the most popular apps…

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ComScore Stories December 8, 2015

Apple News iPad 16-9

Alongside the release of iOS 9.2 today, Apple is making some improvements to its recently launched News app that it hopes will improve the service for both readers and publishers.

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ComScore Stories September 4, 2015

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Update: ComScore has issued a clarification to its original press release, giving 37M (not 44M) as the number and stating that its measurement does not distinguish between streaming and local music.

Clarification: “Apple Music,”  as it appears in comScore’s July reporting, is the same measured entity as the previously named “iTunes Radio/iCloud” that has been reported in past months’ mobile rankings. This entity, now under the new name, is referring to Apple’s native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users’ personally downloaded music libraries.

Analytics data from ComScore shows that 37M Americans used Apple Music in its first month, making it the 14th most popular smartphone app, just behind Twitter. expand full story

ComScore Stories June 5, 2015

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comScore today has released its latest data regarding smartphone market share. The analytics firm says that 188.6 million people owned a smartphone during a three-month period ending in April. That equates to 76.9 percent of the mobile market being made up of smartphones at this point. Apple, according to the data, further strengthened its lead. The company saw a 1.8 percent increase in market share this time around, going from 41.3 percent in January to 43.1 percent in April.

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ComScore Stories May 12, 2015

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Apple has pushed out several new content channels across many countries to the Apple TV, as noted by several readers. Here’s the breakdown of the new channels across the world:

  • Viaplay has been added to the Apple TV in Scandinavia (which is comprised of Denmark, Sweden, Norway) and Finland. Viaplay is comprised of local sports content, films, and TV shows.
  • Stan has been added in Australia, and it contains localized TV shows, films, and content for kids.
  • The WWE Wrestling Network has been added to Apple TVs in the United Kingdom and Ireland. The network first launched in several countries, including the United States in Canada, for the Apple TV in February.
  • Bandai, a localized, subscription-based digital network, has been added to the Apple TV in Japan.

Last week, Apple rolled out CBS Sports and USA Now channels in the United States. Apple is expected to announce new Apple TV hardware in June at its annual Worldwide Developers Conference, complete with an App Store and redesigned Remote.

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ComScore Stories May 8, 2015

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Apple has further increased its lead as the top smartphone manufacturer in the US, the iPhone increasing its market share by one point from 41.6% in Dec 2014 to 42.6% in March 2015, according to comScore. There was no change in the rankings, with Samsung in second place at 28.3% – a fall of 1.4% – followed by LG, Motorola and HTC.

Android remained the most popular platform, with 52.4% of the market against iOS at 42.6%. Windows, Blackberry and Symbian were all also-rans, totalling just 5% between them.

comScore also reported the top 15 smartphone apps …  expand full story

ComScore Stories November 19, 2014

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If you’re a retailer, you have two options when it comes to deploying Bluetooth beacons. You can deploy the hardware yourself and build an accompanying mobile app for the experience, or you can open the experience to existing apps that users already have on their device using a beacon network. Some retailers have decided they want to own the experience and have everything go through their own mobile app, but new data suggests that might not be the way to go. expand full story

ComScore Stories August 11, 2014

Apple’s Maps app, introduced as part of iOS 6 in 2012, has had its fair share of technical issues and was the source of a PR crisis and the ejection of multiple long-time Apple executives. But two years later, if data from UK carrier EE is any indication, Apple Maps usage appears to be on an upward trend. Here’s the latest usage data for Apple Maps from the network:

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ComScore Stories March 7, 2014

Doomed? Apple is #1 and growing in latest comScore smartphone numbers

These are the kind of numbers you will likely hear Tim Cook and company quote during a keynote or quarterly earnings call with investors. Digital analytics tracker comScore is out with a new report today showing a steady lead and continuous gains by Apple among U.S. smartphone users in the three months leading up to the end of January 2014.

59.8 million people in the U.S. owned smartphones (66.8 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 41.6 percent of U.S. smartphone subscribers (up 1 percentage point from October).

On the platform side, Apple picked up a point (from Android and BlackBerry) during the three month period while Android held its lead but dropped half a point. The current difference between iOS and Android in platform rankings differs by about 10 points.

Compare these numbers to the year ago figures for extra fun.

ComScore Stories November 11, 2013

Photo: bgr.com

Photo: bgr.com

Apple Maps may not have had the best of starts, but data from ComScore shows that most iPhone users have stuck with the app rather than reinstalling Google Maps. Google Maps lost 23M iPhone users in the US alone in the last year, with similar numbers expected elsewhere.

The figures show that in September this year, 35M iPhone owners used Apple Maps, against just 6M for Google Maps – the latter including around 2M who were using older versions of iOS unable to run Apple Maps.

The story is essentially a simple one: while techier iOS users may choose their own apps, the majority of iPhone owners use the apps that Apple provides. And if you apply that to other services, that may not bode well for technologies like Pandora …  expand full story

ComScore Stories October 4, 2013

Smartphone OEM Market Share

The latest report from comScore shows Apple continuing to shine as the top smartphone manufacturer in the United States owning 40.7% of smartphone subscribers at the end of the August quarter. This marks a 1.5 point jump from the three months leading up to the end of the May quarter when Apple owned 39.2% of the same space.

It’s worth noting this increase took place during the months without an announcement of new hardware as the iPhone 5s and iPhone 5c were both announced and made available during September, although discounted hardware with third-party retailers could have been a factor closer to August. We will likely see Apple continue to increase its dominance as the top US smartphone OEM during the quarter ending in December with the flux of new iPhones hitting the market during the fall.

As for the competition, Samsung again came in at second place wrapping up the quarter ending in August with 24.3% of the US smartphone market, a similar increase of 1.3 points from 23% during the previous quarter. HTC and Motorola experienced losses of 1.3 points and 0.9 points, respectively, while LG maintained its fifth place position unchanged. expand full story

ComScore Stories September 6, 2013

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comScore has released its US smartphone subscriber study for the three month period ending July. Reflecting similar observations by Millenial Media, iOS continues its ascendancy in the US market. comScore computes its marketshare figures based on active subscribers, which is generally seen as a more reliable representation of market trends than web usage traffic, which is what Millenial uses.

comScore reports that iOS was the only platform to show positive growth, rising 1.2 points from 39.2% in April to 40.4% in June. In comparison, Android fell 0.2 percentage points with even larger decreases experienced by BlackBerry which dropped from 5.1% to 4.3%. Windows Phone’s share remained constant at 3.0%.

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ComScore Stories July 8, 2013

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Following stats from comScore late last month for smartphone market share by vendor and OS, research firm Kantar Worldpanel is out today with its own numbers for the three month period ending in May. While Kantar puts Android at the same 52% of the market during May as comScore, it has Apple slightly higher at 41.9% of the market (up 3.5% from the same period last year) compared to the 39% comScore reported:

Through the 3 month period ending May 2013, Android continues to lead smartphone sales at 52%. Close behind is iOS with 41.9% of sales.

Kantar notes that Apple’s increase is thanks to T-Mobile picking up the iPhone 5, which is now the best selling smartphone at the carrier despite only being available since mid April. Thanks to iPhone, T-Mobile could soon increase its share of smartphone sales in the US, as Kantar notes all iPhone models counted for 31% of the carrier’s smartphone sales during the quarter. Currently the carrier holds just 10.1% behind Verizon (34.6%), AT&T (29%), and Sprint (12.7%).

The report notes T-Mobile has been attracting a lot of first time smartphone buyers since getting the iPhone with around 53% upgrading from feature phones: expand full story

ComScore Stories June 28, 2013

Research firm comScore is out today with its usual report covering U.S. smartphone subscriber market share for the three month period ending in May. Over the last three months Apple has gained in both categories including ‘top smartphone OEMs’ and ‘OS usage’, continuing its lead as the top smartphone manufacturer and growing its share of the market by platform.

The previous three month period had Apple at 38.9% of the market, making it the number #1 smartphone vendor in the US over second place Samsung. In May, Apple continues that lead by increasing its share 0.3 percentage points to 39.2% of the market. That’s significantly higher than the 23% Samsung grabbed despite growing 1.7 percentage points during the quarter. In a close race for third place is HTC with 8.7%, Motorola with 7.8%, and LG with 6.7%, all of which dropped less than a percentage point since last quarter.

When it comes to the market by OS usage, Android is still on top, growing 0.7 percentage points to 52.4% this quarter. Apple experienced slightly less growth at 0.3 percentage points to capture 39.2% of the market up from its 38.9% share last quarter. That means the majority of the growth, once again, comes at the expense of BlackBerry and Microsoft. expand full story

ComScore Stories June 4, 2013

ComScore today reported its numbers for smartphone subscribers in the U.S. for the three month period ending in April with Apple experiencing the biggest gains in both categories. The main theme of the report is much the same as we heard in its January and February reports– Apple is up and gaining at the expense of Google and just about everyone else.

When it comes to market share by platform, comScore reports that Google continues its lead with 52.3% (down 0.3 percent since the January quarter), while Apple experienced a slight gain of 1.4 percentage points increasing from 37.8% to 39.2%. That’s compared to BlackBerry at just 5.1% (down from 5.9% last quarter) and 3.0% for Microsoft (down from 3.1%).

Apple also captured the biggest gain for smartphone subscribers by OEM, positioning itself as the No.1 smartphone vendor in the U.S. with 39.2% of the market compared to Samsung’s 22% during the three month period. Filling out the final three positions is HTC, Motorola, and LG: expand full story

ComScore Stories April 4, 2013

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Research firm comScore is out with its usual monthly report that ranks the top smartphone OEMs and platforms for the three-month period ending in February. Apple continues to grow its lead this month as top OEM in the U.S., jumping 3.9-percent from November to 38.9-percent of the market and increasing its lead on the second biggest OEM by subscribers, Samsung:

Samsung ranked second with 21.3 percent market share (up 1 percentage point), followed by HTC with 9.3 percent share, Motorola with 8.4 percent and LG with 6.8 percent.

Feb-Comscore-Apple-PlatformsIt’s important to point out that the shipped vs. sold argument doesn’t apply to comScore’s results, as its data comes from surveys tracking smartphone subscribers and usage and not sales or units shipped. Google grabs the spot as top smartphone platform at the end of February, but Apple continues to close the gap capturing 38.9-percent of the market (up from 35 percent) compared to Google’s 51.7-percent (down from 53.7-percent): expand full story

ComScore Stories February 6, 2013

Following a report from Strategy Analytics earlier this month that had Apple as the No.1 mobile phone vendor in the United States for the first time, research firm comScore is out today with its stats for the three-month period ending in December 2012. ComScore looked at the top smartphone subscribers by OEM and the top smartphone platforms, which doesn’t include mobile phones other than smartphones like Strategy Analytics’ report.

According to the report, Apple was able to increase its share from 34.4-percent in the September quarter to 36.3-percent last quarter. Samsung also increased its share—although was significantly behind Apple but still up from 18.7-percent in the quarter before—to 21 percent of the market. HTC, Motorola, and LG rounded out the last three spots in the category with 10.2-percent, 9.1-percent, and 7.1-percent of the U.S. market in December. While Apple was able to grab the top smartphone vendor position, Android maintained its lead over iOS as the top smartphone platform during the quarter.

Google captured 53.4-percent of smartphone subscribers with Android in Q4, up from 52.5-percent in September. In comparison, Apple came in at 36.3-percent and posted a slightly larger increase than Android with two points from 34.3-percent the quarter before. Growth for iOS and Android, like in previous months, comes at the expense of declines for BlackBerry and Microsoft.

Canalys also released a report today that tracked worldwide PC shipments in the fourth quarter—a category that also includes iPads. According to the report, Apple continued its lead in the PC market by hitting over 20 percent for the first time with over 27 million units shipped. Macs accounted for 4 million of those units, while the report estimated iPad mini made up about half of the remaining 23 million iPads:

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ComScore Stories January 3, 2013

ComScore Nov 2012 platform

According to the latest numbers from comScore MobiLens for the United States mobile phone market, Apple and Samsung both continue to gain marketshare as the leading OEMs as Android and iOS move closer toward a duopoly with a combined almost 90 percent of the market. ComScore’s latest numbers track the three-month period ending in November, which saw Apple jump from 17.1-percent in August to 18.5-percent of the U.S. mobile phone market. Samsung continued its lead jumping up 1.2-percent to 26.9-percent, while gains for both companies come at the expense of decreases in market share for LG, Motorola, and HTC.

ComScore Nov 2012 OEMsAs for the U.S. market by platform, iOS and Android both experience slight gains over August numbers. With a joint 88.7-percent of the market for Apple and Google, RIM is the closest competitor dropping from 8.3-percent of the market in August to just 7.3-percent in November. Microsoft dropped from 3.6-percent to 3 percent:

In November, 75.9 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.3 percentage points). Downloaded applications were used by 54.2 percent of subscribers (up 0.8 percentage points), while browsers were used by 52.1 percent (up 0.1 percentage points). Accessing of social networking sites or blogs increased 0.9 percentage points to 39.2 percent of mobile subscribers. Game-playing was done by 33.7 percent of the mobile audience, while 28.7 percent listened to music on their phones (up 0.4 percentage points).

ComScore Stories September 21, 2012

Study shows AT&T still dominates iPhone in US with as much as 68 percent of all early sales

Internet analytics company ComScore just revealed record-breaking numbers and carrier sales data for the iPhone 5.

The noteworthy tidbits:

U.S. online pre-orders for the iPhone 5 took just three days to hit 96 percent of the iPhone 4S’ numbers during its entire first month. ComScore disclosed 24 more million Americans owned a smartphone in July 2012, however, compared to October 2011, which likely affected the record sales. It also claimed a “substantial group of consumers held out for the iPhone 5.”

The iPhone 5 is also the fastest-selling iPhone ever offered through AT&T, as the carrier boasted 68 percent of total U.S. online sales for first three days of the iPhone 5’s release (including Apple.com carrier sales). ComScore noted AT&T was an exclusive iPhone carrier for a long time, though, so it made a “safe assumption” that AT&T is “home to the highest share of iPhone enthusiasts.” ComScore also mentioned iPhone 4 owners on AT&T are now eligible for upgrades, where as the iPhone 4 debuted on Verizon in February 2011, for instance, so those consumers are not eligible yet.

The iPhone 5 unveiled Sept. 12 and over 3 million people in the U.S. immediately searched the term “iPhone 5″. The Web experienced 6.3 million searches for term, with 4 million more queries following in the days after.

ComScore Stories August 1, 2012

ComScore: Ahead of iPhone refresh, Apple outgrew Android and the iPhone took market share from Samsung, Motorola and LG

Today’s comScore report measured the U.S. phone landscape from March to June with some surprising surges from Apple noted. Apple was the only manufacturer to gain market share in the overall handset business by growing 1.4-points in the three months. This is particularly notable because Apple’s iPhone is expected to get refreshed in September.

Additionally, iOS outgrew Android in the three-month span from 1.7-points to 0.6-points (see chart below). The gains by both OSes to a whopping 84 percent of all smartphones measured were at the expense of Microsoft, RIM, and Symbian. On the changes, comScore said:

ComScore Stories May 16, 2012

Samsung & Apple take half of global smartphone market, Android & iOS hit 80 percent

Research firm Gartner released its numbers today for “Worldwide Mobile Device Sales” during Q1 2012. There are not many surprises in the report when it comes to Apple, but Gartner estimated Samsung sold 38 smartphones during the quarter, which is less than the 42.2 million estimated by IDC earlier this month and more than the 32 million by IHS iSuppli. With Apple confirming 35.1 million iPhones sold during the quarter, Gartner’s numbers put Samsung as the both the No. 1 smartphone and overall mobile device vendor. The report also noted Samsung and Apple together accounted for 49.3-percent of the global smartphone sales, which is up from just 29.3 percent in Q1 of last year:

“The continued roll-out of third generation (3G)-based smartphones by local and regional manufacturers such as Huawei, ZTE, Lenovo, Yulong and TCL Communication should help spur demand in China. In addition, the arrival of new products in mature markets based on new versions of the Android and Windows Phone operating systems (OSs), and the launch of the Apple iPhone 5 will help drive a stronger second half in Western Europe and North America. However, as we are starting to update our market forecast we feel a downward adjustment to our 2012 figures, in the range of 20 million units, is unavoidable.”

On the platform side, Gartner’s report estimated both Android and iOS accounted for 79 percent of global smartphone sales—up from just 53.3-percent in Q1 2011. Of that 80 percent, Android grabbed 56.1-percent, which is slightly higher than the 51 percent of the United States market, according to estimates from comScore earlier this month. Apple took in the remaining 22.9-percent, which is less than the 30.7-percent comScore estimated for the U.S. market:

Gartner analysts said the smartphone market has become highly commoditized and differentiation is becoming a challenge for manufacturers. “At the high end, hardware features coupled with applications and services are helping differentiation, but this is restricted to major players with intellectual property assets. However, in the mid to low-end segment, price is increasingly becoming the sole differentiator. This will only worsen with the entry of new players and the dominance of Chinese manufacturers, leading to increased competition, low profitability and scattered market share.”

ComScore Stories May 10, 2012

Report: Apple sold 7.25 million iPhones in Japan during 2011 as No.1 smartphone vendor

According to a report from research firm MM Research Institute translated by Japanese blog Macotakara, iPhone sales in the Unites States during fiscal year 2011 hit 7.25 million units:

Research Institute released “General situation of mobile handsets shipment in Japan at 2011”.  According to this MM Research Institute report, the number of iPhone sales reached 7.25 million units in Japan at 2011.

Amount of shipment of cell-phone was 42.74 million, which was 13.5% bigger than 2010, and smart-phone sales was 24.17 million in amount. In this market, Apple occupied 7.25 million (17% of all mobile phone sale) and got 2nd position by handset maker.

Focusing on smartphone market, Apple got 1st position as 30% share by handset vendor. Androids got 69% share by platform, and iOS got 30%.

As of the latest numbers from comScore, Apple’s growth in Japan outpaced Android during the three-month period ending February 2012 to take 34.2-percent of smartphone subscribers.

ComScore Stories May 1, 2012

Following IDC’s report this morning that highlighted Apple’s continued growth among mobile phone marketshare worldwide, while coming second to Samsung in global smartphone marketshare, research firm comScore just released its numbers for United States mobile subscribers for the three-month period ending March 2012.

According to comScore, Apple posted impressive growth during the quarter with 30.7-percent marketshare among smartphone platforms in the U.S (up from 29.6-percent). Increasing from 47.3-percent in December 2011 to 51 percent in March 2012, Android was able to grab the top position for platforms during the quarter. Growth for Android and iOS continues to come at the expense of RIM. The company grabbed just 12.3-percent of the platform market in March, which is down from 16 percent in December 2011. Microsoft also lost marketshare with 3.9-percent, which is down from 4.7-percent… expand full story

ComScore Stories April 24, 2012

Japan inches closer to Android/iPhone duopoly, as Apple gains marketshare

As of the latest research from Nielsen, we know the United States smartphone market has quickly become an iOS/Android duopoly with 90 percent of devices on either one of those platforms. While smartphone usage in Japan is still at 1-in-5 mobile phone owners, new numbers from comScore today show Japan’s smartphone market is also quickly becoming dominated by Apple and Google. To be specific, 95.6-percent of smartphones in the country are Android or iPhone, and Apple has outgrown Google in the last three months while Android’s share remains steady.

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