Apple hires Burberry’s VP of Digital Retail initiatives ahead of Watch launch

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Apple has made yet another key hire from the fashion industry: Chester Chipperfield, the Vice President of Digital and Interactive Design at Burberry. Chipperfield was “responsible for User Experience and Digital Design for all channels” and was “highly involved in digital retail initiatives” at Burberry, according to his LinkedIn profile. He confirmed the move to Apple on his profile as well as on Twitter

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Apple targets for Apple Watch battery life revealed, A5-caliber CPU inside

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Although Apple has said that the Apple Watch will need to be charged nightly, the company has not disclosed any details on how long the wearable’s battery will last. For the first time, people with knowledge of the Apple Watch’s development have provided us with the specific performance targets Apple wants to achieve for the Apple Watch battery, but the actual numbers may fall short of those targets.

According to our sources, Apple opted to use a relatively powerful processor and high-quality screen for the Apple Watch, both of which contribute to significant power drain. Running a stripped-down version of iOS codenamed SkiHill, the Apple S1 chip inside the Apple Watch is surprisingly close in performance to the version of Apple’s A5 processor found inside the current-generation iPod touch, while the Retina-class color display is capable of updating at a fluid 60 frames per second.

Apple initially wanted the Apple Watch battery to provide roughly one full day of usage, mixing a comparatively small amount of active use with a larger amount of passive use. As of 2014, Apple wanted the Watch to provide roughly 2.5 to 4 hours of active application use versus 19 hours of combined active/passive use, 3 days of pure standby time, or 4 days if left in a sleeping mode. Sources, however, say that Apple will only likely achieve approximately 2-3 days in either the standby or low-power modes…

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iOS developers share their earnings, and the lessons they’ve learned along the way

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If you write iOS apps and wonder how your earnings compare against those of other developers – or you have an idea for an app, and are wondering whether it’s worth pursuing – it can be tough to find any hard information. We hear occasional stories about hugely successful apps like Flappy Bird making hundreds of thousands of dollars per day, and we know there are some apps with literally zero downloads to their name, but what about the middle ground?

Jared Sinclair, developer of the RSS reader Unread, decided last year to share both his earnings from the app, and the lessons he’d learned along the way. It’s taken six months, but several other developers started the new year by following his example, with numbers and lessons shared for podcast player Overcast, graphical game Monument Valley and developer aid Dash …  Read more

Latest iOS 8.2 iPhone beta adds Apple Watch Bluetooth support, confirms app

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The latest iOS 8.2 beta for the iPhone adds support for Apple’s next major product launch: the Apple Watch. Inside of the Bluetooth Settings menu is a new panel specifically for pairing an iPhone with the Apple Watch. Additionally, the instructions inside of the Bluetooth menu specifically indicate that Apple will release a dedicated “Apple Watch app” for setting up and controlling the wearable device. An early preview of the Watch explained the standalone app as follows:

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Top smart home and HomeKit tech of CES 2015 (Video)

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There’s a very clear message delivered on the CES 2015 show floor: Smart home tech is definitely a thing. There is a ton of tech/accessories being showcased at CES that are designed to make your home life easier through connectivity. We’ve roamed the show floor searching high and low to bring you a roundup of some of the best smart home tech that was announced…

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Roost smart 9V battery turns your dumb smoke alarms into connected ones

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The plethora of smart home devices at CES makes it clear that home automation is an idea whose time has finally come. It seems there’s almost no household device now that can’t be controlled by, or at least communicate with, an iPhone.

The only downside is the expense of having to replace your perfectly good dumb devices with smart versions. This is the problem the Roost Smart Battery set out to solve, a WiFi-enabled 9v battery allowing your existing smoke alarm to send alerts to your iPhone when it’s triggered, so you get alerted even if the alarm is at the other end of the house or you’re away from home …  Read more

iPod shuffle supplies mysteriously dwindle in stores and online

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“Ships to Store” indicates store has no units in stock

If you’re trying to buy Apple’s cheapest iPod, the $49 screen-less Shuffle, you may be in for a difficult shopping trip. According to multiple sources, supplies of the iPod Shuffle are dwindling across Apple’s physical retail and online channels. In fact, Apple has warned its retail employees that Shuffle supplies will be short for an unspecified period of time and that customers seeking to buy a Shuffle via a retail store should be directed to Apple’s online store…

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Apple to widen pre-release iOS testing by roping in retail employees

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Apple will begin providing select retail store employees access to upcoming versions of iOS in order to widen its pre-release testing program, according to multiple sources. The program will begin in the near-future with an upcoming iOS release, perhaps version 8.2, which is slated to be released alongside the Apple Watch

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NY district attorney says Apple’s encryption policy “an issue of public safety” for law enforcement

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Bloomberg reports that a Manhattan District Attorney is challenging recent moves by Apple, Google and other tech companies by suggesting government pass laws that prevent mobile devices from being “sealed off from law enforcement.” In an interview this week, the government official called it “an issue of public safety.” Read more

Popularity of the iPhone 6/Plus sees Apple make market share gains around the world – Kantar

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Worldwide smartphone sales data from Kantar shows that strong iPhone 6 sales helped Apple achieve market share gains in all but one of the nine countries surveyed. iOS increased its market share in the US, UK, China, Australia, Germany, France, Italy and Spain – with Japan the sole exception.

In the US, Apple’s share of the smartphone market jumped 4.3% year-on-year in the three months ending in November to 47.4%. No surprise that the iPhone 6 was the best-selling phone in the country, capturing 19% of all smartphone sales …  Read more