The Wall Street Journal has published a report saying that both Apple and Google are actively pursuing exclusivity deals with game developers. Whispers of these type of arrangements surfaced last year, with reports highlighting a partnership between Apple and EA for Plants vs Zombies 2.
The Journal confirms that Apple’s exclusivity deals do not include monetary payments. In return, the companies offer “premium placement” (such as featured spots on the home page) for launching first on their platform.
In regard to the Plants vs Zombies’ deal, the report says EA gave Apple agreed about two months of exclusivity.