Death of Steve Jobs prompted Samsung’s U-turn on Apple attack ads

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We learned yesterday from patent trial evidence that Samsung was worried about running ads that directly attacked Apple, wanting Google to do it for them. We now know that it was the death of Steve Jobs which prompted Samsung’s change of mind, running the Next Big Thing ads which directly mocked Apple customers.

An email trail shows that Samsung America’s VP of U.S. sales Mike Pennington cynically described the death of Jobs as “the best opportunity” to run the campaign, as consumers might be worried about Apple’s future product innovations following the death of its famous co-founder.

Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone …

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Opinion: Should Apple settle its Android disputes and move on?

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With Apple in the midst of its second major court battle with Samsung over alleged patent violations, and all but one of the five claims relating to Android rather than to anything Samsung-specific, it’s gotten me wondering whether further cases of this kind are truly beneficial to Apple.

I understand it emotionally, of course. It’s galling to work hard on a hugely popular hardware design or user-interface only to see someone else copy parts of it, and the desire to hit back at that is a natural one. But I’m not sure that it makes too much sense rationally …  Read more

Samsung wanted Google to do its dirty work in attacking Apple

Image: amongtech.com

Image: amongtech.com

Another interesting revelation from the ongoing Apple vs Samsung patent trial: concerned about launching attack ads on a company that was a customer as well as a competitor, Samsung sought to persuade Google to “launch a campaign against Apple.”

The then CEO of Samsung Telecommunications America, Dale Sohn, emailed his chief marketing officer to ask:

As you have shared previously, we are unable to battle [Apple] directly in our marketing. If it continues to be Samsung’s position to avoid attacking Apple given its status as as a large customer, can we go to Google to ask them to launch a campaign against Apple based on the many better Android products available in the market for Q4?

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Amazon reportedly announcing first smartphone in June, will feature glasses-free 3D

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The Wall Street Journal reports that Amazon is planning to announce its first entry to the smartphone market in June. The possibility of an Amazon phone has been a long-running rumor, but recently sources claimed that the company had partnered with HTC to finally produce the device.

Following the launch of the Fire TV earlier this month, the Amazon phone will mark the second of Apple’s product categories the online retailer hopes to invade in 2014. With its Kindle Fire tablets, Amazon has been attempting to position itself to compete with the iPad for a few years.

The Amazon device will reportedly feature a display capable of creating 3D images without the need for glasses, according to the WSJ report:

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Mailbox goes beyond iOS, now available on Android and coming soon to OS X

Dropbox announced today that Mailbox, the popular gesture-heavy email client it bought last year, will soon be launching a desktop version of its software.

The company also announced a set of new features like Dropbox account sign in and syncing and delete automation coming soon to the iPhone and iPad versions that will debut first in a version available for Android; this marks the first time the email software will be available on another platform aside from iOS as Mailbox is available on the Google Play Store today.

Users interested in using the beta version of Mailbox for OS X (screenshot preview below), which is said to be very minimal and rely on the trackpad for gesture-based interactions, can sign up on Mailbox’s website to learn more about the upcoming beta. Read more

‘Beating Apple is #1 priority, everything must be in context of beating Apple’ – internal Samsung docs

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Documents revealed by the second Apple vs Samsung patent trial are not just giving us a peek behind the corporate curtains at 1 Infinite Loop, but also a glimpse into Samsung’s Seoul boardroom. A slide from a Samsung business forecast from 2011 shows the company viewing “beating Apple” as its number one priority for 2012 …  Read more