Apple’s Maps app, introduced as part of iOS 6 in 2012, has had its fair share of technical issues and was the source of a PR crisis and the ejection of multiple long-time Apple executives. But two years later, if data from UK carrier EE is any indication, Apple Maps usage appears to be on an upward trend. Here’s the latest usage data for Apple Maps from the network:

Traffic on the new Apple Maps now represents 70% of mapping traffic on the 4G network, from 60% in the second half of 2013, taking market share from Google maps, which is down 7ppts. This difference is even more marked over 3G where Apple Maps is up 19ppts and Google Maps is down 15ppts.

Screenshot 2014-08-11 10.41.49

ComScore, a reputable data analytics reporting firm, also has recently issued some numbers related to Apple Maps. According to an August 6th report, Apple Maps is the 11th most used smartphone app across iOS and Android with a reach of 26.2%. Keep in mind that Apple Maps is exclusive to iOS and these numbers include apps also available on Android. Analyst Jan Dawson took the time to calculate what this likely means in terms the iOS-only ecosystem and compares these numbers to past ComScore reports:


As can be seen, there is a bit of a downward slope on usage, but the graph is mostly steady over the past several months. For those interested, a June 2013 Citrix report shows some (now outdated) data on Apple Maps vs. Google Maps usage based on regions:

Screenshot 2014-08-11 10.36.56

As we first reported, Apple has been working on major enhancements for its Maps app, including an updated version with transit directions, indoor mapping functionality, and much-improved data. Combined with the new app’s future launch and the tens of millions of new iPhones Apple will sell this fall with Apple Maps pre-installed, it should not be surprising if Apple Maps usage numbers skyrocket in 2015.

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