T-Mobile Overview Updated August 16, 2018


The Uncarrier

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269 'T-Mobile' stories

September 2010 - August 2018

T-Mobile is the 3rd largest U.S. wireless carrier behind Verizon and AT&T. Owned by German parent company, Deutsche Telekom, T-Mobile has been using its “Uncarrier” marketing campaign to grow its market share since 2013.

With what seems like a good amount of success over the past few years, T-Mobile continues to announce new initiatives like discounted plans for seniors, Netflix included with service, and pushing competitors to bring back unlimited data plans.

As of April 29, 2018, T-Mobile has joined forces with Sprint and will now be re-branded to simply T-Mobile, with the Sprint brand completely going away.

T-Mobile Stories August 16

T-Mobile targeting switchers with 30-day trials without changing carriers

Along with announcing a new approach to customer service and some perks like a free year of Pandora Plus for customers yesterday, T-Mobile is offering a new free 30-day trial program to attract new customers. Although there are a few caveats, the trial doesn’t require customers to switch carriers or numbers and is totally free.

T-Mobile Stories August 15

T-Mobile customer service ditches robots and call transfers as ‘Team of Experts’ offers dedicated 24/hr. support

At its un-carrier next event this morning, T-Mobile detailed its latest move, “Team of Experts” to evolve customer support. Designed to be good for customers and good for business, the new plan focuses on offering personal 24-hour support. T-Mobile has also announced new perks for customers like a free year of Pandora Plus and exclusive ticket access via Live Nation.

T-Mobile Stories August 6

T-Mobile offers budget Essentials ‘unlimited’ plan for $30/line for four lines

Just when you thought it wouldn’t be possible for a carrier to launch another ‘unlimited’ plan that isn’t, T-Mobile has today announced a new budget plan working out at $30 per line for a family of four …

T-Mobile Stories August 2

T-Mobile tops customer satisfaction survey, Sprint comes in last ahead of merger

J.D. Power is out today with its latest survey on satisfaction of customer care for wireless carriers. T-Mobile handily took top honors, but ironically, Sprint came in last place as the two are in the middle of a merger deal.

T-Mobile Stories July 17

T-Mobile is extending Simple Global, the scheme that pretends to offer you free unlimited data when travelling, to 210 countries – up from the previous 140.

We say ‘get what you pay for’ as what you actually get free of charge is 2G data, but it will now offer a chargeable option for LTE data …

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T-Mobile Stories June 25

T-Mobile launches ‘FamilyMode’ to help parents manage and monitor more than iPhones

T-Mobile has today launched a new parental control offering for managing devices, internet use, and screen time. Notably, the Uncarrier’s take lets users manage more than just iPhones connected to its network.

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