Just two weeks after unveiling an initial six new Apple Watch advertisements, Apple this evening has shared seven more, all being part of the same campaign. The ads all highlight certain capabilities of Apple Watch and are short, 15 second TV spots.
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The first ad, entitled “Dance,” stars R&B singer Leon Bridges asking Siri on Apple Watch to “play some 80’s music,” and proceeding to dance to then INXS song that begins to play. The second ad is called “Kiss” and features two love birds wearing Apple Watch. The woman in the relationship receives a notification on her wrist that her Uber has arrived, but proceeds to dismiss it in an effort to continue being with her boyfriend.
“Style” is the third ad in the series and focuses on the customization options that Apple Watch offers. The ad shows a woman changing her outfit several times and changing her Watch band each time to match her clothing, a move that Jony Ive is very happy Apple is able to offer. The fourth ad is called “Play” and features a pianist perfecting his skill when he receives an eBay notification telling him he has been outbid. He proceeds to continue playing the piano with one hand, while using the other to increase his eBay bid via Apple Watch.
The fourth ad, called “Travel,” focuses on Apple Watch’s support for storing passes in Wallet and shows a woman loading up her plan boarding ticket on her wrist prior to the flight. Next is “Skate,” which focuses on using Apple Pay to pay for goods via Apple Watch. Last but not least is “Move,” which focuses on using the Activity app to track your daily fitness project.
All of Apple’s new Apple Watch ads come in at 15 seconds in length and can be seen below: