![A first look at app preview videos on Apple TV [Video] Apple TV Preview Video Alto's Adventure](https://9to5mac.com/wp-content/uploads/sites/6/2016/02/apple-tv-preview-video-altos-adventure.png)
Last Wednesday, Apple made it possible for developers to create and add app preview videos to their Apple TV apps. Apple is making a concerted effort to improve the App Store experience for its customers and developers, and this is just the latest step in that direction.
App preview videos have been available on iOS devices since iOS 8, but tvOS titles have been restricted to static preview images up until now. App preview videos allow customers to see an app in action, making it easier to discern how a particular app or game works prior to making a purchase or download. expand full story