Following a court dismissal of Apple’s false advertising claims against Amazon earlier this month as part of the ongoing “App Store” trademark lawsuit, Bloomberg reported last night that a court has now ordered the two companies to hold settlement talks ahead of trial. A trial in the lawsuit is slated for August 2013, while U.S. Magistrate Judge Elizabeth Laporte yesterday requested the two sides attempt to settle the case on March 21, 2013:
U.S. Magistrate Judge Elizabeth Laporte in San Francisco directed the companies to confer on March 21 and to bring their lead attorneys and people who have full authority to negotiate and settle the case, according to a court filing today. … Apple is seeking a court order to block Amazon from using the term Appstore in its service to sell software for devices running Google Inc. (GOOG)’s Android operating system. Apple alleges the online retailer infringes its trademark and violates unfair competition laws.