The Swiss watch market is bracing for the smartwatch movement, with many fearing another downturn for traditional mechanical timepieces much the same as when low cost Quartz movements were first introduced.

Industry players don’t intend to sit around and see how Apple Watch sells against traditional watches, however, as many of the watch world’s biggest luxury watchmakers— Tag Heuer, Breitling, Swatch, Frederique Constant—are showing off their first smart watches at Baselworld 2015 this week, the premier tradeshow for the jewelry industry where most Swiss watchmakers choose to unveil their latest creations each year.

A few on the list below were announced in the weeks leading up to Baselworld which officially starts today, but this week will be the first time anyone actually gets their hands on these new Swiss smartwatches that hope to compete with the Apple Watch. We’ll be updating this list as more luxury smart watches get unveiled in Basel, Switzerland.

Breitling B55 Connected 

-Electronic multifunction SuperQuartz chronograph movement -iPhone app for watch adjustments -Titanium case w/ black carbon-based coating -Two LCD screens -Chronometer-certified by the COSC -Electronic tachometer, countdown/countup system, “long duration” timing -Magnetic charger -(no pricing announced, likely $5k -$10k)

Tag Heuer Carrera smartwatch


A non-smartwatch from Tag’s current Carrera collection

-Based on popular Carrera collection design -Android Wear -geolocation, distance walked, altitude -Launching in Autumn -Intel/Google partnership

Swatch Touch Zero One


-Curved touchscreen -Companion apps -Months-long battery life -“cool new Beach Volley functions– Step Counter, Power Hits and Power Claps” (?)

Frederique Constant and Alpina

-(10+ models) starting at around $1000 -2 years+ battery -Activity, sleep tracking -Alerts -iOS and Android apps

Mondaine Helvetica No1 Horological Smartwatch

Mondaine-Helvetica No1 Horological Smartwatch

-2 years+ battery -Activity, sleep tracking -Alerts -iOS and Android apps

Stay tuned for more Swiss smartwatch announcements this week as more luxury brands reveal new hardware at Baselworld in Switzerland.

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About the Author

Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s Logic Pros series.