Apple has published some of the videos from today’s keynote event on YouTube for replay, including the first TV spot for the iPhone 6s and the introduction video presenting 3D Touch on the new phone. The keynote itself isn’t yet available, but should be soon.

You can watch the new videos below.

[youtube https://www.youtube.com/watch?v=cSTEB8cdQwo]

[youtube https://www.youtube.com/watch?v=iicnVez5U7M]

[youtube https://www.youtube.com/watch?v=JZJHbvDWzFQ]

[youtube https://www.youtube.com/watch?v=wGe66lSeSXg]

[youtube https://www.youtube.com/watch?v=HaWkgg5l9sg]

[youtube https://www.youtube.com/watch?v=WlYC8gDvutc]

[youtube https://www.youtube.com/watch?v=Ar2wuOxBpDw]

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