Next-gen iPad Air front panel with integrated display reportedly shown in leaked photos

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New photos that reportedly show the front panel of a next-generation iPad Air have surfaced. Originally shared by One More Thing, the front panel appears to have an integrated display. This notable change could result in an even thinner iPad Air, or leave room for Apple to rework the hardware and add additional components.

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Latest ‘Your Verse’ story shares how a Bollywood choreographer captures inspiration with the iPad

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After showcasing how athletes and coaches have been able to utilize the iPad by determining concussions sooner as a part of its ‘Your Verse’ campaign last month, Apple has updated its home page and iPad microsite to tell the story of how the iPad is helping one choreographer find inspiration for his passion…

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Will Apple extend sapphire screens to iPads, even at a cost to its margins? [Poll]

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While it’s not yet certain that the iPhone 6 screen will get a sapphire layer, that’s certainly the way things look at present – providing a screen that is pretty much impervious to scratches (though no more resistant to breakage).

The problem with sapphire is it’s about ten times as expensive as Gorilla Glass. There have been vague suggestions that new manufacturing techniques might narrow the gap, but it still seems likely that Apple will have to sacrifice a bit of margin to introduce the material.

That’s likely a cost the company can afford, given the marketing benefit of an effectively scratchproof screen. But will we also see sapphire screens on iPads … ?  Read more

Opinion: Does CarPlay go far enough, or should car manufacturers let Apple do more?

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CarPlay is undoubtedly a big step in the right direction. Instead of car manufacturers using their own clunky user-interfaces to give you access to things like phone calls and music, there is now a standard, Apple-designed interface.

This makes perfect sense. Apple is the king of user-interface design, and most car manufacturers, well, aren’t. There was a time when I was driving a lot of rental cars and got to experience a whole bunch of different in-car screen systems, and they ranged in usability from halfway ok to downright dreadful. None offered anything close to the simplicity and clarity of CarPlay.

The question I have about CarPlay is: does it go far enough … ?
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Samsung mocks iPad Air & iPhone’s screen size in new Galaxy Tab Pro & Note 3 ads (Video)

Like it has done on several occasions in the past, Samsung is directly mocking Apple in its latest advertisement for the new Galaxy Tab Pro 10.1. The commercial, posted to Samsung’s YouTube page, is a clear parody of Apple’s Pencil ad for the iPad Air that has been airing on TV since Apple debuted it for the introduction of the new tablet in October of last year. Another ad for the Galaxy Note 3 (below) takes on the iPhone’s small screen size.

In the ad, Samsung mentions that Galaxy Tab Pro 10.1 has an even thinner body than the iPad Air and also demos multitasking features that aren’t available on iOS. While Samsung doesn’t get into specifics in the video, we know the new Galaxy Tab Pro 10.1 measures in at 7.3mm thick. That’ less than a millimeter thinner than the iPad Air at 7.5 mm. The ad also makes references to the Galaxy Tab’s  10.1-inch HD display, which comes in at a resolution of 2560-by-1600 at 299 ppi compared to the iPad Air’s 2048-by-1536 resolution at 264 ppi. Read more

Apple takes Your Verse iPad campaign to new heights with mountaineering feature

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Apple’s Your Verse advertising and marketing campaign for the iPad, depicting some of the inspiring ways in which people are using iPads to help with everything from ice hockey coaching to concussion treatment, has been expanded to include mountaineering.

Elevating the expedition is a new addition to the Your Verse microsite illustrating the ways in which mountaineers Adrian Ballinger and Emily Harrington use iPads to assist them with preparing for a climb, navigating the route and live-blogging their experiences and photographs …  Read more