Apple has just shared a pair of new ads on its Mexico YouTube channel. The new ads relate to the App Store and the new Portrait Lighting effects found on the iPhone X.

The ads are titled App Store and Retratos respectively. Retratos is Pictures in Spanish. These ads are similar to other ads in the past, with the slogan “Switch to iPhone” used to encourage non-iPhone users that switching to the device will make your life a lot easier.

The first ad shows off the new Portrait Lighting effects found on the iPhone X, noting how the quality compares to an image taken with a normal camera. Meanwhile, the other focuses on the strength and security of the App Store, illustrating that apps on the App Store are stable and don’t just stop working.

These new ads in Mexico come after other recent ads in Turkey and Australia as Apple continues to push the iPhone X and new iPad + Apple Pencil around the world.

More iPhone X videos:

The ads can be viewed below:

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