commercial Stories June 9, 2016

football

Apple has released a special ‘Shot on iPhone’ TV commercial for European markets called ‘The beautiful game’. It features iPhone photography of football stadiums, goalposts and players. The ad will likely air during the UEFA European Football Championship games, which kicks off tomorrow … expand full story

commercial Stories April 18, 2016

Taylor Swift features in another new Apple Music commercial, singing along to Jimmy Eat World

Taylor Swift and Apple Music have today launched another commercial on Twitter promoting Apple’s $9.99 streaming music service, featuring song ‘The Middle’ by Jimmy Eat World. It is unclear if the minute-long ad will be exclusive to online promotional channels or also be shown on TV.

commercial Stories November 26, 2014

Screen Shot 2014-11-26 at 9.10.12 PM

Following the release of two new iPhone ads earlier this week, Apple has put out yet another commercial for the iPhone 6. Like the others, “Voice Text” features Tonight Show host Jimmy Fallon and pop star Justin Timberlake discussing the newest features on Apple’s smartphone.

In this ad, Fallon and Timberlake demonstrate the many uses for the new voice messaging feature included in iOS 8, such as including sarcasm or difficult-to-spell words in a reply. You can check out the full ad below:

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commercial Stories July 3, 2014

As Samsung has done with past TV commercials for its flagship Galaxy S5, its latest ad for the device again takes the iPhone head-on. The new ad, titled “Wall Hugger”, focuses on mocking the iPhone’s battery life while showing off the S5’s Ultra Power Saving Mode and removable battery features. And in usual Samsung-fashion, it also borrows a line from comments Blackberry executive John Chen made back in March…  expand full story

commercial Stories June 30, 2014

Image via Bloomberg

Image via Bloomberg

Bloomberg has published an interesting look at audience responses to Apple’s recent in-house advertising efforts compared to ads produced by the company’s long-time agency partner TBWA Media Arts Lab. As you can see from the graph above, Apple’s two most popular recent ads were both outsourced, though the in-house “Chicken Fat” (or “Strength,” as Apple called it) manages to come in at a close third. The data doesn’t include the company’s latest ad, “Parenthood…”

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commercial Stories April 22, 2014

Update: Apple has now posted an accompanying microsite for the ad, featuring the ads shown in the video.

Apple has begun airing a new iPhone 5s ad this evening, first premiering on ABC during Agents Of SHIELD. This ad, featuring the interesting song ‘Gigantic‘ by the Pixies, takes a very different tone than the “Metal Mastered” ad released in October, which showed that gold really is best.

The ad shows common and uncommon tasks people can accomplish with their iPhone, such as creating music, tracking their health, shooting videos and photos, and playing games. The ad ends with the tagline “You’re more powerful than you think”. A new page on Apple’s website shows off the ad along with the featured software.

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commercial Stories February 19, 2014

Like it has done on several occasions in the past, Samsung is directly mocking Apple in its latest advertisement for the new Galaxy Tab Pro 10.1. The commercial, posted to Samsung’s YouTube page, is a clear parody of Apple’s Pencil ad for the iPad Air that has been airing on TV since Apple debuted it for the introduction of the new tablet in October of last year. Another ad for the Galaxy Note 3 (below) takes on the iPhone’s small screen size.

In the ad, Samsung mentions that Galaxy Tab Pro 10.1 has an even thinner body than the iPad Air and also demos multitasking features that aren’t available on iOS. While Samsung doesn’t get into specifics in the video, we know the new Galaxy Tab Pro 10.1 measures in at 7.3mm thick. That’ less than a millimeter thinner than the iPad Air at 7.5 mm. The ad also makes references to the Galaxy Tab’s  10.1-inch HD display, which comes in at a resolution of 2560-by-1600 at 299 ppi compared to the iPad Air’s 2048-by-1536 resolution at 264 ppi. expand full story

commercial Stories February 5, 2014

Apple posts new 30-second iPhone ad created from Burberry fashion show footage

[youtube http://www.youtube.com/watch?v=iKcBNbRSdyI]

In September of 2013, Apple and Burberry partnered up to shoot an entire fashion show using only iPhones. Today Apple released a new thirty-second ad for the iPhone 5s that features footage from the show combined with behind-the-scenes footage of the iPhones used to document the event.

The show was filmed with fourteen different iPhones throughout the venue just prior to the public release of the phone to the public.

commercial Stories December 18, 2013

Tears everywhere: Apple features its new holiday commercial on its homepage

Apple clearly loves its new holiday ad: it has now featured it on the Apple.com homepage, with links to both the ad and the ‘full home movie.’

The ad has been generally well-received, with most describing it as endearing – replacing Apple’s usual product-focused approach with story-telling based on how the phone might be used. Apple used a similar approach with a recent iPad Air commercial, shown below.

Two of Apple’s most active Twitter users, CEO Tim Cook and SVP Marketing Phil Schiller have also tweeted out the YouTube link.

It is clearly something Apple is proud of and maaaybe its ad of the year?

commercial Stories December 16, 2013

[youtube https://www.youtube.com/watch?v=ImlmVqH_5HM]

As is tradition, Apple is airing a new holiday commercial this evening, this time highlighting the iPhone 5s, its movie making capabilities, and AirPlay with the Apple TV. The ad is set to the tune of “Have Yourself A Merry Little Christmas”. As you may recall, last year Apple highlighted the iPad and FaceTime, with an ad set to “I’ll Be Home For Christmas”. In 2011, Apple featured Siri and the then-new iPhone 4S.

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commercial Stories December 1, 2013

From 9to5Google:

kindle-fire-hdx-vs-ipad-mini

Amazon has never shied away from quietly mocking Apple’s iPad and that’s why this new Kindle Fire HDX commercial (via Amazon YouTube) and its distinctly British voice has us laughing. Calling it the “magical new iPad Air” in proper British tongue, the commercial is offset with the American accented intro of the 8.9″ Kindle Fire HDX.

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commercial Stories August 8, 2013

Following its string of ads pinning up Windows 8 tablets against the full-sized iPad, Microsoft has just posted a new ad that pits the 8.1-inch Acer Iconia W3 against Apple’s 7.9-inch iPad mini. The point of this ad is to demonstrate that Windows 8 can even handle Microsoft Word documents and powerful gaming even at the small screen…

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commercial Stories May 23, 2013

Apple has just posted a new iPhone 5 ad to their YouTube channel, detailing many of the ways people use their iPhone to listen to music. The ad is reminiscent of the “Photos Every Day” ad that debuted a few weeks ago.

Like the previous photo-centric commercial, this ad is mostly void of a voiceover, simply showing a wide variety of iPhone users, and how they enjoy their music. Both of these ads take a different direction than previous iPhone commercials, highlighting not apps, but rather features of the device.

The minute long spot ends with the line “Everyday, more people enjoy their music on the iPhone than any other phone.”

Screen Shot 2013-05-23 at 3.26.30 PM

iPad-vs-Windows-tablet-Microsoft-ad-comparisonOptical illusions? The iPad screen on the left is actually bigger

Earlier today Microsoft unleashed its second ad in what appears to be a new campaign focusing on directly comparing iPad to Windows 8 tablets side-by-side– not unlike Apple’s own very successful ‘Get a Mac’ campaign. However, it appears that some of Microsoft’s claims are turning out to be quite inaccurate.

To go along with the two videos posted to its YouTube channel and currently running on TV, curi.us (Via DaringFireball) points us to a comparison Microsoft has posted on its website pitting iPad against the ASUS VivoTab Smart Windows tablet. In the ad, Microsoft claims that the Windows tablet “has a bigger touchscreen,” but Elliot Temple from curi.us breaks down why it just isn’t true:

The iPad screen is 7.76 by 5.82 inches. The ASUS screen is 8.8 by 4.95 inches. ASUS is larger in one direction but smaller in the other direction, and has 3.55% less area than the iPad, not 36% more as Microsoft depicts. 

How can the screen with a larger diagonal measurement be smaller? Because it’s a different shape. Long and thin gets you a bigger diagonal but a smaller screen, for the same diagonal inches.

While Microsoft might not have all its facts straight on display size, it using the fact it still hasn’t delivered an Office app for iOS as major part of its new campaign… expand full story

Microsoft hits iPad again, this time about hardware specs, multitasking, printing

Following up on its ad from yesterday claiming that the iPad is not a productivity device, Microsoft has posted a new ad pitting Windows 8 tablets against the iPad. Today’s ad focuses on expressing that Windows 8 tablets are better productivity devices with the full Microsoft Office suite rather than just OneNote and multitasking capibilities. Additionally, the Redmond-based company pits a single ASUS tablet’s weight and thinness against the iPad. Additionally, Microsoft shows how that single ASUS tablet includes an SD card reader, and the company claims that Windows 8 printing is more versatile than Apple’s AirPrint. Thanks, Matthew!

commercial Stories May 8, 2013

T-Mobile boasts ‘Ocean Size’ bandwidth per customer in colorful new iPhone 5 ad

T-Mobile’s new iPhone 5 ad “Pipes” claims the carrier has 50% more bandwidth per customer compared to other networks.

While overcrowded networks can slow your data down, T-Mobile’s nationwide network has the room to let unlimited data flow freely. With 50% more bandwidth than other carriers, only T-Mobile lets your iPhone 5 be as great as an iPhone 5.

commercial Stories May 3, 2013

Some things you’ll never use. We missed these. expand full story

commercial Stories April 16, 2013

T-Mobile USA starts running another TV ad for iPhone 5

Following last week’s launch, U.S. carrier T-Mobile has begun airing its second TV ad for the iPhone 5. It is of similar style to the first ad as it explains T-Mobile’s new no-contract approach. Thanks, Matthew! 

commercial Stories April 12, 2013

We can’t say we didn’t know it was coming. T-Mobile already started accepting preorders for the iPhone 5 back on April 5, and today marks the first day of official availability for the iPhone on the carrier’s revamped “Un-carrier”, no-contract, unlimited voice and data plans.

To accompany the launch, T-Mobile is also kicking off its first iPhone ad campaign today that begins with the first TV spot above (via TMO News). Of course the ad not so surprisingly focuses on its new carrier approach more so than the device itself:

“It’s the phone that’s revolutionizing phones, make sure its running on the carrier that’s revolutionizing wireless… Only T-Mobile lets your iPhone 5 be as great as an iPhone 5.”

Earlier this month T-Mobile started rolling out a carrier update for existing unlocked iPhones on its network that brings LTE support, improved battery life, visual voicemail support and more. It also started a campaign offering users trade-in value for their old devices to make the switch to T-Mobile.

The iPhone 5 is available to purchase for $99 down with a $20 per month financing plan through T-Mobile’s website and brick-and-mortar stores. As noted by TMONews, the carrier has also started setting up its in-store displays and advertising for the iPhone (Gallery below): expand full story

commercial Stories March 28, 2013

Apple is beginning a campaign today to win back the video-editing community that abandoned its flagship video-editing software after the release of its controversial Final Cut Pro X. The LA Times reported that following several updates to the software over the last two years to fix some of the criticisms, Apple is launching a number new ads on its website today that feature professionals using Final Cut Pro X. The campaign is apparently timed to lined up with upcoming National Association of Broadcasters convention and aims to win over professional video editors by featuring professionals such as editors at the Globe and Mail newspaper:

Now, after updating the software seven times since its release in 2011, Apple is launching a campaign Thursday aimed at winning back skeptical professional users.

Starting Thursday, the company plans to begin posting three stories on its website, including Liurette’s, aimed at changing the minds of folks like Miller by demonstrating how sophisticated users have embraced Final Cut Pro X. The stories will also feature Tsui Hark, one of the biggest names in Hong Kong cinema, and TV Azteca, which produces thousands of telenovela episodes every year.

Adobe-Premiere-Pro

From Adobe’s “Why Switch” Premiere Pro website

It’s no secret that the professional video editing community was up in arms over Apple’s decision to release what they viewed as a scaled-back, prosumer version of Final Cut Pro with the release of Final Cut Pro X almost two years ago. Despite the Mac App Store dropping the cost of FCP from almost $700 to $299, pro video editors complained Apple had stripped away some of the software’s core features to create a simple experience for the average Mac user and not professionals. It earned FCPX the nickname “iMovie Pro” and criticism in the mainstream media followed by a response from Apple and eventually even refunds of the app to unsatisfied customers. expand full story

commercial Stories March 25, 2013

GM announced in November 2012 that it would bring the Siri’s Eyes Free feature to the Chevy Sonic and Spark vehicles in 2013, and it officially became the first company last month to offer the enhanced Siri integration in its vehicles. GM has today kicked off a new marketing campaign to highlight the feature that allows drivers to activate Siri through a dedicated button on the steering wheel in its 2013 Sonic.

Apple originally announced a number of automakers that would include support for the feature in future vehicles, including: BMW, Mercedes, Land Rover, Jaguar, Audi, Toyota, Chrysler, and Honda. Honda confirmed earlier this year that Siri Eyes Free would be available in its 2013 Accord, Acura RDX, and ILX models.

Some more videos showing off Siri Eyes Free are below:

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commercial Stories October 29, 2012

Spoof ‘banned’ iPad mini promo [Video]

You might have seen past “banned” Apple promo videos from John Elerick and crew on YouTube. The guys are out with their latest spoof Apple commercial today, but this time it is for the iPad mini. On a serious note, Amazon is taking note of some of the iPad mini’s shortcomings, as pointed out in the video, by posting a comparison of the Kindle Fire HD and the iPad mini on its website. Amazon already included the comparison in its recent earnings release, but today it posted a large graphic on its homepage that reads “Much more for much less” while comparing specs of the two devices:

Elerick’s recent banned iPhone 5 promo, also worth a watch, is below:

commercial Stories August 10, 2012

Apple deemed this rare original Macintosh commercial ‘too self-congratulatory’ to air

Today, in a post on his Google+ page, Google software engineer and original Macintosh co-creator Andy Hertzfeld pointed us to a rare commercial created for the first Macintosh in the fall of 1983 by ad agency Chiat-Day. Hertzfeld noted Apple ultimately decided not to air the commercial that featured interviews with members of the Macintosh design team, because “Apple deemed it too self-congratulatory.” It did, however, make its way to dealers as a promotional video at the time. Featured in the video are snippets of interviews with Andy Hertzfeld, George Crow, Bill Atkinson, Mike Murray, and Burrell Smith.

commercial Stories May 9, 2012

As part of its new “Alter Ego” ad campaign, T-Mobile posted the above TV commercial comparing the speed of the iPhone 4S on AT&T to devices on its 4G network. The carrier recently did a similar comparison when launching its Test Drive tool for comparing its 4G devices with the iPhone on other networks. In related news, yesterday we reported T-Mobile was preparing to rollout an iPhone-compatible 4G HSPA+ 19000 MHz network to various markets by the end of the year.

Although many thought the comparison of the 3G iPhone on AT&T to 4G Android devices on T-Mobile was unfair, Apple is rumored to launch a new LTE iPhone following the introduction of the new 4G iPad last March. Recent reports indicated Qualcomm was having trouble meeting demand for LTE chips likely to land in the next-gen iPhone, indicating T-Mobile will likely have to take a new approach to its ads come October. expand full story

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