Apple has released a special ‘Shot on iPhone’ TV commercial for European markets called ‘The beautiful game’. It features iPhone photography of football stadiums, goalposts and players. The ad will likely air during the UEFA European Football Championship games, which kicks off tomorrow …

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Apple says the ad shows off the ‘beauty of football, captured by fans and their iPhones’ and features the music single ‘Wings’ by Little Sims. The ad uses photos and videos from a variety of photographers … who should now expect a memento from California come holiday season.

The company appears to be continuing the very-successful ‘Shot on iPhone’ ad campaign having already released 8 new videos in the series earlier in the week. Watch the new 30-second commercial below.

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