You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel.

Image via Bloomberg

Image via Bloomberg

Bloomberg has published an interesting look at audience responses to Apple’s recent in-house advertising efforts compared to ads produced by the company’s long-time agency partner TBWA Media Arts Lab. As you can see from the graph above, Apple’s two most popular recent ads were both outsourced, though the in-house “Chicken Fat” (or “Strength,” as Apple called it) manages to come in at a close third. The data doesn’t include the company’s latest ad, “Parenthood…”

“Strength” is Apple’s highest-rated in-house ad

Interestingly, while Apple’s in-house efforts seem to be mostly lower-rated than those from TBWA\Media Arts Labs, the lowest-rated ad of those examined was actually one of TBWA’s own: the “Intentions” video first played at WWDC 2013. While the video was never actually turned into a television ad, it was published online and displayed during multiple Apple keynotes:

Of the ads that actually hit the airwaves, the least favorite is Esa-Pekka Salonen’s entry in the “Your Verse” campaign, which follows the composer as he creates music using a variety of apps on his iPad. After that, the next-lowest in-house ad is the company’s 2013 holiday ad, followed by what looks like a near-tie between the second recent “Your Verse” ad and the Bryan Cranston-narrated “Pencil” iPad Air spot.

Apple certainly has its work cut out for it if it plans to continue moving advertising in-house. While they’ve managed to nearly catch up to the popularity of TBWA-produced ads with the most recent iPhone spot, the rest of the lineup still points to a company in need of some serious advertising help.

FTC: We use income earning auto affiliate links. More.

About the Author

Mike Beasley's favorite gear