Just a few hours after a report claimed that Apple was moving its TV advertising in house, the company debuted a new ad during the Stanley Cup Finals. The ad is part of Apple’s “You’re more powerful than you think” campaign and focuses on using your iPhone to track your fitness progress.
The ad is set to the song “Chicken Fat,” performed by Robert Preston. The track was originally written for President John F. Kennedy’s fitness program. The ad shows people performing a variety of fitness activities, including swimming and running. People in the ad are also seen weighing themselves in, all with apps connected to iOS.
A variety of wearable devices (no, not the iWatch) and fitness apps make an appearance. The Misfit Shine fitness tracker appears at the beginning of the ad, while a Wahoo bike sensor, Withings Scale, and Adidas miCoach Smart Ball also make an appearance. The Nike+ Running app is also shown, as well as the Strong Lifts and Argus apps.
Apple itself, of course, unveiled its HealthKit platform and Health app at WWDC earlier this week. The app ties into a variety of existing wearables and fitness apps to put all your health information in a central location.
The ad in its entirety can be seen up above.