Windows 8 Stories February 21, 2014

Mac users four times more likely to run latest OS than Windows users

Some sums done by ComputerWorld show that Mac users are four times more likely to upgrade to the latest available version of the operating system than Windows users.

Microsoft has convinced just 11.6 percent of Windows users who acquired their system since 2001 and still actively use it to go online to migrate to the current edition of its operating system […]

Apple’s convinced 41.6 percent of Mac users who acquired their system since 2001 and still actively use them online to adopt the current edition of the OS.

A large part of it is cost, of course: Mavericks was a free upgrade, and previous upgrades have been priced far more competitively than Windows.

But Apple has also offered a simpler upgrade path, adding features rather than making major changes to the core user-interface. OS X also operates more efficiently, allowing Mavericks to run well on far older hardware than is the case for Windows 8.

Windows 8 Stories February 12, 2014

CNET reports that JP Morgan analyst Mark Moskowitz forecasts that Apple will release a converged iOS/OS X device he has dubbed the iAnywhere.

While not a new idea, our global tech research team believes Apple could be on the cusp of introducing a new category with iAnywhere, a converged MacOS-iOS operating system that allows an iPhone or iPad to dock into a specially configured display to run as a computer

This is a variation on earlier claims that a larger iPad – widely dubbed the iPad Pro – could also run both operating systems. I’ve written at length about this idea, so won’t rehearse the arguments again here, I shall simply counter with a few quotes from Apple …  expand full story

Windows 8 Stories November 27, 2013

Microsoft hits iPad Air in new holiday-themed ads geared towards family usage

Microsoft has previously aired commercials that targeted the iPad comparing multitasking and mocked Siri. Microsoft airs new commercials in time for the holidays that pits the Surface 2 against Apple’s iPad Air. These three new ads demonstrate that Windows 8 can handle hands free mode, multiple accounts and has a USB port.

Microsoft’s first ad (above) shows the Surface 2 being propped up with the kickstand, using Bing’s Food and Drink app to demonstrate hands free mode. While cooking you can turn the pages by swiping them in the air, as opposed to touching the display and getting it messy. We admit it, that’s a nice (if niche) feature – though most recipes fit on one page, of course.

The second shows the Surface 2 being used in family scenarios, with multiple user accounts on the same device. These user accounts can have different apps, games, background – with parents able to monitor what their children are using. I’m not sure too many families bother to set up different accounts on PCs, let alone tablets.

The third shows how the Surface 2 has a standard USB 3.0 port, allowing users to easily connect to an external display. Because having to use a lead is so much better than Air Play …

Windows 8 Stories November 25, 2013

It’ll come as no surprise that Nokia and its friends at Microsoft love to take cheap shots at the iPad and Apple products in general. This time around, a gentleman who just picked up a new tablet for working on the go visits friends at the coffee shop and shows off his new purchase…

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Windows 8 Stories August 17, 2013

Apple is pushing its business-focused Apple Retail salespeople to sell Macs to businesses currently running in Windows environments, according to Apple retail employees briefed on the new initiative. Apple Retail Stores, in their business/professional sections, will now have a 27-inch iMac prepared with the Parallels Virtualization Software and Microsoft’s Windows 8 operating system.

Select Apple Retail employees will also be trained on the Parallels and Windows software, and special Parallels demos have been created for Apple Stores. The goal of this new initiative is to push employees to be able to show businesses that currently work on Windows that all purposes of Windows could either be replaced or used (with Parallels) on a Mac computer.

For a number of years, Apple has pushed reasons how a Mac could replace a PC. This was heralded mainly via Apple’s Mac vs. PC ads. This new retail campaign, instead, focuses on the Mac operating system and Windows working together. Apple wants to leave no room for business customers to not know that they could switch to a Mac computer…

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Windows 8 Stories August 8, 2013

Following its string of ads pinning up Windows 8 tablets against the full-sized iPad, Microsoft has just posted a new ad that pits the 8.1-inch Acer Iconia W3 against Apple’s 7.9-inch iPad mini. The point of this ad is to demonstrate that Windows 8 can even handle Microsoft Word documents and powerful gaming even at the small screen…

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