“It’s like giving a glass of ice water to somebody in hell”
That’s what Steve Jobs said of iTunes for Windows when asked why Apple made its software for competing Microsoft users in 2007.
But times have changed. Apple continues to make/support iTunes for Windows desktop computing environments, but it doesn’t need Microsoft’s outlier tablet users who now represent the third largest share of tablet OS behind iOS and Android (by the way, don’t expect iTunes for Android any time soon either).
In fact, the iTunes ecosystem is a competitive advantage as Apple sells its iOS tablets, smartphones and TVs against Android and now Windows 8 devices. Where Windows dominated the userbase in the early 2000s, Apple now is the leader in the current ecosystem race.
That’s why it comes as no surprise that Microsoft’s Windows division CFO Tami Reller is telling folks not to expect a Windows 8 ‘Metro’ iTunes app:
“You shouldn’t expect an iTunes app on Windows 8 any time soon,” said Tami Reller, chief financial officer of Microsoft’s Windows division. “ITunes is in high demand. The welcome mat has been laid out. It’s not for lack of trying.”
It should be noted that Microsoft has been dragging its feet in delivering the once ubiquitous Office Suite of applications for iOS which is now letting competitors (Like Pages/Numbers/Keynote and Google Apps) thrive on the now dominant iOS and Android touch platforms.