It’ll come as no surprise that Nokia and its friends at Microsoft love to take cheap shots at the iPad and Apple products in general. This time around, a gentleman who just picked up a new tablet for working on the go visits friends at the coffee shop and shows off his new purchase…
As is the usual case with a group of friends, there’s that one detractor, and this time its the perky blonde who gets all “negative nancy” on her friend. OF COURSE by the time the ad gets into its groove, the “cheeky bloke” finds that he needs both a keyboard and a longer battery. Enter the Nokia Lumia 2520 tablet with all of those goodies and “more.” At this point, our young storyteller questions if he bought the wrong tablet?
Okay, so maybe there’s something to be said for Microsoft Office availability on the Windows 8 tablets, but the rest of this commercial totally ignores why people love the iPad. Do I even need to discuss apps, the ridiculous selection of keyboard options available for the iPad Air/mini and the 10 hour battery life?
I get that Nokia and Microsoft want to try different approaches to marketing, but they still “don’t get it” when it comes to tablets. The 16:9 display just doesn’t work for me in portrait mode but that’s okay, the lack of apps means I really don’t want to turn my Lumia 2520 tablet into portrait mode anyway.
Can we all just agree that Nokia has their own message here, but not the right one to move people away from their iPads. Can someone point me to the numbers that show iPad buyers are dismayed by the lack of included keyboard options?
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