Mark Gurman

@markgurman

Senior Editor of 9to5Mac. 

Mark can be contacted with news tips at mark@9to5mac.com via email, AIM, or Wickr. Phone number or other contact information available by request, contact form below.

Mark is an award winning journalist who has worked at 9to5Mac for over five years. He covers Apple and other topics related to the consumer technology industry. Mark frequently appears on technology news curation website Techmeme, and he is frequently cited across the web by major publications, including newspapers like The Wall Street Journal and financial institutions such as Bloomberg News. Mark also frequently discusses Apple news live on CNBC.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

Mark is known for leading the reporting regarding many of the Apple products and initiatives introduced this decade. In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch. In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

He also works on 9to5Mac’s Product Pages and covers news on 9to5Mac sister-site 9to5Google. You can read more on his website, follow him on Twitter, and find him on Google+.

Mark Gurman's Recommended Gear

Today

AAPL: 112.76

-0.53
Stock Chart

New Apple TV will look similar, but thicker (image via Michael Steeber)

Although iOS devices and the App Store have transformed the handheld gaming market, the first three Apple TV generations did not attempt to challenge Microsoft’s XboxNintendo’s Wii, or Sony’s PlayStation game consoles for complete control of living room TVs. According to sources with knowledge of the product, the fourth-generation Apple TV will actively compete for TV gamers with updated hardware, software, and peripherals that will debut at Apple’s September 9 event in San Francisco.

One of the next Apple TV’s tentpole features will be near-universal Siri control, a feature hinted at in Apple’s invitation to the event. But the other will be deep support for gaming, representing Apple’s largest-ever effort to lure players from traditional consoles. In addition to the convenience of downloading games directly from the Apple TV’s built-in App Store, and controlling many of them via a new bundled remote control, Apple will also support more complex, console-style Bluetooth game controllers with the pressure-sensitive buttons and joysticks previously introduced for iPhones, iPads, and iPod touches…

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Screenshot 2015-08-31 11.16.41

Apple’s summer “Apple Camp” program for students will expand to become a year-round program beginning in September, according to a message from Apple Retail head Angela Ahrendts to employees this week. Ahrendts also noted that field trips and programs for teachers will also become year-round. Here’s Ahrendts message to employees on the matter, per Apple Retail employees:

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August 30

AAPL: 113.29

0.37
Stock Chart

Rough mockup of fourth Apple TV vs. third Apple TV by Michael Steeber

With the official debut of the next-generation Apple TV less than two weeks away, sources have provided additional details on Apple’s pricing, availability, and product lineup plans for its set-top devices. According to sources, the fourth-generation Apple TV will be priced below $200, and is on track to become available in October. Apple executives are apparently still finalizing the price of the revamped living room device, but the latest options call for a starting price point of either $149 or $199, both higher than the third-generation Apple TV

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August 28

AAPL: 113.29

0.37
Stock Chart

9to5

A series of new, high-resolution photos we have obtained show new features coming to the next-generation iPhone 6S and iPhone 6S Plus. First, comparisons of the front glass indicate that the new devices will sport upgraded front-facing FaceTime cameras with bigger sensors. The white phone in our images is a current iPhone 6, while the black plate is an iPhone 6S component. The presence of larger sensors likely indicates a higher pixel count up from the current 1.2 megapixels, as well as new functionality…

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Apple is continuing to tweak its Apple Watch showroom experience within Apple Stores. Upon the initial rollout of the Apple Watch in April, Apple Stores installed large glass tables as a showcase for the different Apple Watch variations. Customers could test drive the Apple Watch via a demo unit connected to an iPad mini or try it on at a series of try-on stations. Following a pilot program across select Apple Stores across the world, Apple has now begun a widespread rollout of a new Apple Watch testing program called Mobile Try-On, according to Apple Retail employees.

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Screenshot 2015-08-28 09.22.31

Apple is planning to retire its long existing One to One training program within Apple Stores on September 28th, according to a memo sent this week to Apple retail employees. One to One launched in 2007 as a $99 per year subscription program where a Mac user could make appointments with a “Creative” at an Apple Store to learn more about using their Mac and creating content with either consumer or professional applications. Apple cites “fewer customers” signing up for One to One as the reason behind the service’s upcoming closure:

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August 27

AAPL: 112.92

3.23
Stock Chart

Artwork by shoplemonde.de

Earlier this year, reports began to suggest that Apple would launch the iPhone 6S and iPhone 6S Plus in an additional color beyond the Space Gray, Silver, and Gold options that have been available in the popular iPhone 6 and iPhone 5s. Since then, there have been conflicting rumors regarding Apple’s color choice: some (including the Wall Street Journal) have claimed that the new iPhones would come in “pink,” while some analysts have referred to the color as “Rose Gold” (the discrepancy could be attributed to the similarity between colors). Today, our sources have confirmed that the new iPhones will actually come in a color that is unmistakably Rose Gold in both appearance and name…

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Screenshot 2015-08-27 08.42.58

While Apple will unveil a pair of next-generation iPhones at its September 9th event, the iPhone 6S and iPhone 6S Plus, don’t expect a new 4-inch “iPhone 6c” to show up on stage. Sources say that while Apple has been working on a new 4-inch iPhone with the capabilities of last year’s iPhone 6, the device is not yet ready to ship. Interestingly, Apple has also internally prototyped a new, smaller iPhone with a 3.5-inch display, the same size of the iPhone’s screen from the first model in 2007 to the iPhone 4S in 2011, but it does not appear that the company plans to move forward with actually releasing such a device.

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One of the marquee upgrades to the iPhone 6S and iPhone 6S Plus will be a major revamp to the camera system. For the first time since the iPhone 4S launch in 2011, the iPhone camera’s megapixel count will be upgraded: Apple will be moving from the 8-megapixel sensor on the iPhone 6 to a custom imager billed as 12-megapixels in both of the new iPhones, according to sources. The 12-megapixel camera will mean that the new iPhones will be able to take larger, higher-resolution photos than before. Because of an upgraded image signal processor that comes as part of the new A9 system-on-a-chip, the new sensor will not wash out or otherwise decrease the quality of photos, according to sources.

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Apple is preparing to bring some motion from the Apple Watch to the iPhone 6S. One of the new device’s differentiators over its predecessor will likely be a spiced up set of animated wallpapers, according to three sources who have used internal iPhone 6S prototypes within Apple. The new animated wallpapers come from the same family as the set of “Motion” watch faces that dominate the main screen of the Apple Watch, where the user can choose from jellyfish, multi-colored butterflies, or brightly colored flowers.

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August 24

AAPL: 103.12

-2.64
Stock Chart

Apple has once again distanced itself from its past efforts in order to market its new Apple Music streaming service. The company has begun promoting the service using a unique geofilter in the popular Snapchat messaging application. The geofilter has showed up in select areas of Los Angeles, including at The Grove mall where an Apple Store is located.

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In her latest video to retail store employees, Apple Senior Vice President of Retail and Online Stores Angela Ahrendts discusses upcoming deeper integration of business sales across Apple Retail Stores as well as new back to school sales tactics for the Apple Watch. Currently, sales to small and medium-sized businesses via Apple Stores are mostly handled by a small group of specialized employees. Ahrendts says that she wants all employees to “own” business sales in order to provide a better experience to business customers.

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Last week, we reported that Apple is preparing to launch a couple of significant changes for Apple Retail stores this upcoming Wednesday. Besides demoting iPods to the accessory shelves on the sides of Apple Stores, Apple will be removing the long-existing iPad-based Smart Signs. These are the iPads that sit alongside iPhones, iPads, and Macs in the stores explaining pricing and other pertinent information. Now, we’ve gathered a few more details. First, sources say that this will be a change across all Apple Stores across the globe, not just stores in the United States. More significantly, we now know what will replace the Smart Sign functionality: new dedicated pricing apps on both in-store Macs and iOS devices…

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Last week, Europe-based news website letemsvetemapplem.eu reported that Apple is preparing “Smart Bands” to add additional health tracking sensors to the current-generation Apple Watch. The article went on to say that Apple would release the bands starting next year instead of refreshing the Apple Watch’s core hardware, with speculation that Apple does not believe people will upgrade their Watches annually like iPhones. Based on discussions with our sources, we do not believe this report to be entirely true.

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August 22

AAPL: 105.76

-6.89
Stock Chart

Apple is continuing to transition its three main retail outlets, its physical retail stores, online store, and main website, into a single experience. Following the deep integration of the Apple Online Store throughout Apple.com, Apple is set to integrate its appointment scheduling services for the Genius Bar and in-store workshops deeply into the main website, according to sources briefed on the plans. The latest indications are that Apple will roll out these significant retail changes as soon as Tuesday, August 25th.

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August 18

AAPL: 116.50

-0.66
Stock Chart

apple-store-italy

Apple is preparing to make significant changes to its stores to simplify the experience by relocating iPod stock to accessory shelves and removing iPad-based Smart Signs, according to several Apple Retail managers briefed today on the plans. Apple will begin rolling out these notable changes overnight on Tuesday of next week to stores in the United States so that customers who begin coming in on Wednesday see the refreshed look.

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Another day, another series of iPhone rumors. Yesterday’s roundup included the latest information about a September 18th next-generation iPhone launch date, faked benchmarks, and new system-on-a-chip schematics, and today our roundup covers a likely fake rose gold iPhone 6S image, reservations for the new phone from carriers, and Germany, and a pair of claims out of China about future iPhone models. Let’s start with the rose gold image:

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Nuance, the voice recognition and productivity software company behind the iOS keyboard’s Dictation feature, today has revealed a series of updates to its applications and a new cloud-based synchronization service at the core. Nuance provided us with a demonstration last week of the new iOS and Mac apps, and we came away impressed with the accuracy, speed, and capabilities of the upgraded platform.

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August 17

AAPL: 117.16

1.20
Stock Chart

Screenshot 2015-08-17 23.29.44

Apple today announced that it will be holding its annual music festival across 10 days during the month of September in London. Previously known as the iTunes Festival, this year’s show is known as the “Apple Music Festival” in reference the recently launched Apple Music service. It is also notably shorter than the typical 30 days of concerts. Pharrell Williams, One Direction, Florence + The Machine and Disclosure will be the headlining acts at this year’s festival, which takes place from September 19th to September 28th.

Apple’s Eddy Cue in addition to the main artists have commented on the announcement:

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