Mark Gurman

@markgurman

Senior Editor of 9to5Mac. 

Mark can be contacted with news tips at mark@9to5mac.com via email, AIM, or Wickr. Phone number or other contact information available by request, contact form below.

Mark is an award winning journalist who has worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry. Mark frequently appears on technology news curation website Techmeme, and he is frequently cited across the web by major publications, including newspapers like The Wall Street Journal and financial institutions such as Bloomberg News. Mark also frequently discusses Apple news live on CNBC and Bloomberg TV.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

Mark is known for leading the reporting regarding many of the Apple products and initiatives introduced this decade.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Apple started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone 5se, iPad Air 3Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

He also covers news on 9to5Mac sister-site 9to5Google. You can read more on his website and follow him on Twitter.

Mark Gurman's Recommended Gear

Today

AAPL: 93.99

0.29
Stock Chart

Apple is currently on target to start selling its next iPhone and iPad models the same week that the new products are introduced in March. Apple is currently planning to introduce a new 4-inch iPhone dubbed the “iPhone 5se” and a new iPad Air at an event on Tuesday, March 15th, then put the products up for sale online and in retail stores as early as Friday, March 18th, according to sources. Apple is unlikely to offer pre-orders for the new devices, according to sources who cautioned that the plans could still change.

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February 6

AAPL: 94.02

-2.58
Stock Chart

In January, we reported that the upcoming 4-inch iPhone 5se would be released in the same colors as the iPhone 6s: Silver, Space Gray, Gold, and Rose Gold. That is still the case, according to sources. This weekend, reports have emerged with claims that the new device will be offered in a new “bright” or “hot” pink color option, but sources say that the iPhone 5se’s coloring is identical to the iPhone 6s’s in appearance.

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February 5

AAPL: 94.02

-2.58
Stock Chart
9to5toys 

February 4

AAPL: 96.60

0.25
Stock Chart

Apple is gearing up to launch a pair of new retail initiatives centered around the iPhone: an upgraded iPhone trade-in program for iPhones with damaged screens, cameras, or buttons, and a new program that allows Apple Retail Stores to install screen protectors on iPhones.

The Apple Store Reuse and Recycle iPhone trade-in program currently allows a customer to bring in an older iPhone model and trade it in for credit toward the purchase of a new iPhone model. The main exception since the launch of the program is that this does not apply toward older iPhones with cracked displays, or broken cameras and buttons. That’s about to change …

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In the days following Apple’s record Q1 earnings announcements, Apple CEO Tim Cook and other top Apple executives held a Town Hall meeting at the Infinite Loop headquarters in Cupertino to reveal new announcements and take attendee questions.

Multiple sources in attendance at the event said that Cook as well as newly appointed Chief Operating Officer Jeff Williams each spoke and made announcements and teases related to new employee benefits, future iPad growth, Apple Watch sales, future retail stores in China, Apple Campus 2, and the future product pipeline.

Cook also fielded questions from the audience, attempting to reduce concerns related to the company’s iPhone dependence, discussing porting more Apple services to Android, growth in India, and releasing cheaper iPhones to appease growing markets.

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February 3

AAPL: 96.35

1.87
Stock Chart

Israel is not the only country getting an official Apple Watch rollout next week. Notices on Apple websites around the world indicate that the Apple Watch will launch in BahrainKuwait, Oman, and Qatar on February 11th, while the device will also launch in Greece on February 12th. Given that Apple does not have official stores in those regions, much like in Israel, these launches will take place through official Apple distributors.

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9to5google 

February 2

AAPL: 94.48

-1.95
Stock Chart

Apple is currently aiming to unveil the new 4-inch the iPhone 5se, the iPad Air 3, and new Apple Watch band options at an event on Tuesday, March 15th, according to sources. We previously reported that Apple was on track to launch the new products during the week of March 14th. As the scheduled event is still a month-and-a-half away, the date could conceivably still shift or turn into an online announcement. The media event would be Apple’s first since September, and much like the fall event, is planned to touch on three major product categories for the company.

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January 27

AAPL: 93.42

-6.57
Stock Chart

Apple is planning to introduce new iPad hardware at an event in mid-March, according to sources, with the most likely device being a new iPad Air. This new iPad with a 9.7-inch screen, presumably to be called the “iPad Air 3,” will be launched alongside the a new 4-inch iPhone known as the “iPhone 5se” and a series of new Apple Watch models. Apple is currently planning to hold its keynote during the week of March 14th, but the final date is still in flux, according to sources.

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January 25

AAPL: 99.44

-1.98
Stock Chart

Last week we reported that Apple is preparing to announce a new 4-inch iPhone dubbed the “iPhone 5se” as soon as mid-March. Our report noted that the new iPhone is essentially an upgraded iPhone 5s with a faster processor, Apple Pay, new camera features, and curved glass edges instead of sharp chamfers. Now, we have a few additional details about this new iPhone model. First, we are told that there are different prototypes of the device floating around Apple’s campus: some with the A8 and M8 chips that we discussed in our previous report, and some with the iPhone 6s’s A9 and M9 processors. We’ve now learned that the iPhone 5se is more likely to include variants of the A9 and M9 chips instead of the A8 and M8 lines…

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electrek 

January 22

AAPL: 101.42

5.12
Stock Chart

Jeff Williams announcing September Apple Watch updates – AFP

In addition to launching a new 4-inch iPhone likely called the “iPhone 5se,” Apple plans to announce new Apple Watch models in March. The new lineup will be similar to the September 2015 Apple Watch revision, bringing a series of new band color options to the Apple Watch lineup. We are also told that entirely new bands made out of new materials are in development in addition to partnerships with firms beyond Hermes. Last year, Apple had discussed partnering up with popular third-party accessory makers, such as Incase, in some official fashion, but it is unclear if those are ready for this March revision.

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That purported 4-inch “iPhone 6c” floating around the web yesterday? It’s fake, according to sources who have used the upcoming iPhone with a 4-inch display. Instead of releasing a smaller version of the iPhone 6s in order to appease potential customers seeking an iPhone with a screen smaller than 4.7 or 5.5-inches, Apple is upgrading the existing iPhone 5s that was first released in fall 2013. Also contrary to rumors, the device is not a preview of the iPhone 7 as it will mostly retain the 5s’s design and still include a headphone jack…

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January 17

AAPL: 97.13

-2.39
Stock Chart

For nearly half a decade, teams of hackers and programmers have worked tirelessly to crack Apple’s iOS software code in order to inject new features, themes, and applications. Now, a team led by noted former jailbreak developers Will Strafach, otherwise known as “Chronic”, and Joshua Hill, known as P0sixninja, is working to secure Apple’s mobile platform. The duo, along with a list of unnamed former jailbreak developers, has been working on a new comprehensive platform to secure iOS devices for both enterprises and consumers. Strafach provided us with a preview of the platform known as “Apollo,” the first security product from his new company Sudo Security Group.

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January 11

AAPL: 98.53

1.57
Stock Chart

Earlier today, Apple announced iOS 9.3, a fairly significant point update to iOS 9. The new operating system adds new features for the Health, Wallet, Notes, and Settings apps, in addition to a Night Mode and new 3D Touch shortcuts. This gallery below shows off all of the new features, and here’s a bulleted list of everything new in the first beta:

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9to5toys 

Besides a new suite of enhancements for educational uses, Apple’s upcoming iOS 9.3 release, which went into beta this morning, adds several consumer-facing features. Apple highlights these on a website previewing the update. Notably, the update adds a system-wide Night Mode that uses the device’s time and location to present certain colors around the software optimized for darker environments:

Many studies have shown that exposure to bright blue light in the evening can affect your circadian rhythms and make it harder to fall asleep. Night Shift uses your iOS device’s clock and geolocation to determine when it’s sunset in your location. Then it automatically shifts the colors in your display to the warmer end of the spectrum, making it easier on your eyes. In the morning, it returns the display to its regular settings. Pleasant dreams.

The software also includes upgraded Notes, News, and Health apps. The updated Notes application now uses the Touch ID feature for logging into apps and has improved sorting options:

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January 8

AAPL: 96.96

0.51
Stock Chart

With its resources from the 2014 acquisition of headphone maker Beats Electronics, Apple is prototyping a completely new set of Bluetooth earphones with the potential of launching the accessory alongside the iPhone 7 this fall. The new earphones are said to be completely wireless, which is to say that they do not even have a cable connecting the left and right ear pieces. Sources say that the headphones are similar in concept to the Motorola Hint headset (pictured above) and Bragi’s new Dash headphones that were shown at CES this week.

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December 17, 2015

AAPL: 108.98

-2.36
Stock Chart

Earlier today, Apple announced some of the most wide-ranging changes it has made at the senior executive level since iOS chief Scott Forstall was ousted and replaced in late 2012. Senior VP of Operations Jeff Williams was promoted to COO (Chief Operating Officer), Johnny Srouji was elevated from VP to Senior VP of Hardware Technologies, Senior VP of Marketing Phil Schiller added App Store responsibilities, and Tor Myhren is leaving the Grey Group to be VP of Marketing Communications at Apple, replacing Hiroki Asai. Let’s take a look at what each of these changes is likely to mean…

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9to5google 

December 8, 2015

AAPL: 118.23

-0.05
Stock Chart

Apple is currently planning a March 2016 event to unveil the second-generation Apple Watch, according to sources with knowledge of the plans. The second version of the Apple Watch would then ship by April, nearly a year after the original model first went on sale. Apple has also been working on a new “iPhone 6c” with a 4-inch display, which also could appear at this event, according to the sources…

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December 3, 2015

AAPL: 115.20

-1.08
Stock Chart

November 24, 2015

AAPL: 118.88

1.13
Stock Chart
electrek 

November 18, 2015

AAPL: 117.29

3.60
Stock Chart

As expected, the Apple Pay mobile payments service for the latest iPhone and Apple Watch models has gone live in Australia, where it is already Thursday. Apple Pay for apps is also available for devices without NFC, such as recent iPad models.

The service debuted earlier this week in Canada, following the late 2014 launch in the United States. Currently, the service is limited solely to American Express card users in both Australia and Canada. Apple is in talks to expand the service to more banks and cardholders in the future.

Apple’s website for Australia also notes that support for store cards and loyalty reward card for individual retailers is coming soon to the Australian version of Apple Pay. In addition to this week’s Canada and Australia launches, Apple has expanded support in the United Kingdom. Apple has said that, in partnership with American Express, Apple Pay will expand to Asia and more European regions in 2016.

Apple has also said that Apple Pay will soon expand to apps such as Kickstarter and The Fancy, while also coming to retail shops like Dominos and Cinnabon next year.

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