Genius Bar Stories March 6, 2017
Ex-Apple Store chief talks Steve Jobs, Genius Bar and more in new interview
In a new interview with Recode, former Apple Store chief Ron Johnson sits down with Kara Swisher to talk about his corporate retail experiences, Steve Jobs, and his ‘idiotic’ Genius Bar idea.
Genius Bar Stories December 7, 2016
Apple customers can now schedule Authorized Service Provider appointments along side Genius Bar
Apple has now introduced a manner in which customers seeking support can book repair appointments with not only the well known Genius Bar, but also Apple Authorized Service Providers. Previously customers only had the option to book online reservations with the Genius Bar, but the move to add third-party bookings is a new one. Customers should now have a better experience in finding a location to solve their issues.
Genius Bar Stories February 22, 2016
Apple is readying a pair of notable improvements for Apple Store Genius Bars to be rolled out over the next couple of months, according to sources. Currently, Apple Stores allocate a fixed amount of time to each customer per Genius Bar appointment: 10 minutes for iOS devices and 15 minutes for Macs. If a customer’s issue requires more than that time amount, the customer is typically asked to book a successive appointment.
Apple has relied on this system in order to fit in as many Genius Bar appointments per day at each store and maintain a uniform experience. However, Apple has realized that not all technical support problems are the same and is preparing to officially allow for longer Genius Bar appointments.
Genius Bar Stories October 26, 2015
In an effort to reduce wait times at Genius Bars within Apple Stores, Apple this week will launch a new repair program for the iPhone 6, 6s, 6 Plus and 6s Plus in select stores across the United States, Europe, and Japan, according to several employees. Rather than completing all repairs in store, the new program will allow Apple Store Genius Bars to determine that these phones should be shipped to an off-site repair center if the issue falls into one of three categories:
Genius Bar Stories August 28, 2015
Apple is continuing to tweak its Apple Watch showroom experience within Apple Stores. Upon the initial rollout of the Apple Watch in April, Apple Stores installed large glass tables as a showcase for the different Apple Watch variations. Customers could test drive the Apple Watch via a demo unit connected to an iPad mini or try it on at a series of try-on stations. Following a pilot program across select Apple Stores across the world, Apple has now begun a widespread rollout of a new Apple Watch testing program called Mobile Try-On, according to Apple Retail employees.
Genius Bar Stories August 22, 2015
Apple is continuing to transition its three main retail outlets, its physical retail stores, online store, and main website, into a single experience. Following the deep integration of the Apple Online Store throughout Apple.com, Apple is set to integrate its appointment scheduling services for the Genius Bar and in-store workshops deeply into the main website, according to sources briefed on the plans. The latest indications are that Apple will roll out these significant retail changes as soon as Tuesday, August 25th.
