Earlier this month, we reported that Apple would soon introduce significant changes to its online AppleCare support portals. In line with our report, Apple has begun rolling out a redesigned AppleCare website to provide support and has also begun rolling out 24/7 live chat support.

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The new AppleCare website is easier for users to follow and it groups product categories in more understandable fashion. The new support site also makes it simpler for customers to identify the exact issues with their device.

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The updated site also is designed with a focus on connecting customers directly to an AppleCare support employee. Customers can easily schedule a call, in-store Genius Bar appointment, or access live chat support.

On the topic of live chat support, we’re told that 24/7 chat support has begun rolling out. Initially, the support was limited to certain hardware and software, but now Apple is supporting both Mac and iOS Device support at every hour of the day and night.

While the new AppleCare site has begun going live for some readers, other users are reporting that they are still seeing the old website. It is likely that Apple will complete the release of the redesign in the coming days.