Apple-Online-Store-Beats

Following officially getting regulatory approval to complete its purchase of Beats, Apple today added a new section to its online store highlighting Beats by Dr. Dre products. The new section is accessible from the Accessories section of Apple’s online store and joins the main All Accessories, Apple accessories, Exclusives, Trending, and Gift Card sections that get top billing along the top of the accessories store.

The new microsite is a typical Apple product page that links to dedicated sections for Beats headphones, speakers, and accessories. 

Apple has also added the section to its Apple Store iOS app:

The Beats products are also still available from the main headphones accessories section alongside other headphone brands Apple sells and its own EarPods. 

Earlier this month Apple officially welcomed Beats to the family with a message on its website, while Beats announced that all sales from its website would be forwarded to Apple’s online store.