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Apple has now introduced a manner in which customers seeking support can book repair appointments with not only the well known Genius Bar, but also Apple Authorized Service Providers. Previously customers only had the option to book online reservations with the Genius Bar, but the move to add third-party bookings is a new one. Customers should now have a better experience in finding a location to solve their issues.

Third-party authorized service providers aren’t new within Apple’s support ecosystem, but having the ability to book appointments with them is. Apple’s support pages originally helped customers find authorized providers, but the customer would then have to call and discover time slot availability on their own. Making it easier for customers to get the support they need should help the appease frustrated Apple customers. Third-party booking is now available alongside talking to Apple Support over the phone, chatting online, or visiting the Genius Bar in store.

The decision to include Authorized Service Providers in online bookings may have come as a result of one of the changes that were introduced earlier this year. As Apple worked to improve Genius Bar support experiences, offloading the work to authorized third-parties could significantly help as well. Customers that live too far away from an official Apple Store now have the peace of mind in finding a more local repair option. Now, when looking to bring in a device for repair, the Apple support page brings up authorized service providers mixed in with Apple Store results. This allows those in need of help to find stores that are closer to them, and show availability for appointments.


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