The ad has been generally well-received, with most describing it as endearing – replacing Apple’s usual product-focused approach with story-telling based on how the phone might be used. Apple used a similar approach with a recent iPad Air commercial, shown below.
Two of Apple’s most active Twitter users, CEO Tim Cook and SVP Marketing Phil Schiller have also tweeted out the YouTube link.
It is clearly something Apple is proud of and maaaybe its ad of the year?
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