[youtube https://www.youtube.com/watch?v=ImlmVqH_5HM]

As is tradition, Apple is airing a new holiday commercial this evening, this time highlighting the iPhone 5s, its movie making capabilities, and AirPlay with the Apple TV. The ad is set to the tune of “Have Yourself A Merry Little Christmas”. As you may recall, last year Apple highlighted the iPad and FaceTime, with an ad set to “I’ll Be Home For Christmas”. In 2011, Apple featured Siri and the then-new iPhone 4S.

This year’s ad takes an entirely different approach, focusing on the iPhone and real world usage scenarios for it. Apple has also posted the full length video depicted in the advertisement, shot entirely on an iPhone 5s:

 

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