The one of a kind, special edition red Mac Pro designed by Jony Ive and Marc Newson brought in a whopping $977k at Sotheby’s (RED) Auction this evening in New York. The custom Mac was estimated to sell for $40-60,000, but ended up fetching quite a bit more than its value, as did the majority of the other items sold at the charity auction. Recently, Ive and Newson shared their thoughts on the auction and design in an interview on Charlie Rose.
Charlie Rose Show (@CharlieRoseShow) November 21, 2013
The two previously appeared in a five-minute video talking about the items they designed for tomorrow’s charity RED auction, which include special editions of the Mac Pro and Leica M camera, and an aluminum desk … Read more
Bloomberg claims to have some info on how Apple plans to spend some of the $10.5B it has set aside for capital expenditure over the next year, saying that the investments will span everything from lasers to robots.
Apple is spending more on the machines that do the behind-the-scenes work of mass producing iPhones, iPads and other gadgets. That includes equipment to polish the new iPhone 5c’s colorful plastic, laser and milling machines to carve the MacBook’s aluminum body, and testing gear for the iPhone and iPad camera lens … Read more
As we’ve been covering, Jony Ive and Marc Newson have teamed with Sotheby’s to host an auction for Bono’s Product(RED) Charity. The auction, which takes place on November 23rd, is highlighted by several items hand picked by the two world-famous designers. The auction includes one-of-a-kind items such as gold-plated Apple EarPods, an aluminum unibody Leica camera, and a red next-generation Mac Pro.
In addition to the images and online catalog of the products, we thought it would be interested to provide a look at Sotheby’s hardcover version of the catalog. As you can see in the images above, the book has an intriguing front and back cover design that showcase cartoon-like representations of both Ive and Newson. Inside, the catalog provides an in-depth look at the items on auction.
You can see our full gallery of images of the catalog below, courtesy of 9to5 reader Chris:
We’ve been posting images of various items designed by Apple’s Senior Vice President of Design Jony Ive and designer & friend Marc Newson for an upcoming (Product) RED charity auction scheduled for November 23 at Sotheby’s New York. The latest was an aluminium Leica M camera designed by the pair, and today we get a look at a one-of-a-kind red next-generation Mac Pro listed on the Sotheby’s website.
The red Mac Pro is expected to bring in 40,000 — 60,000 USD at the auction. While there is no mention of specs for the machine, compare that with $2999 for the base model of the new Mac Pro that Apple announced earlier this week will begin shipping in December. That model includes a a 3.7GHz quad-core Xeon processor, 12GB of DRAM, Dual FirePro D300 graphics, 2GB VRAM each, and a 256GB 22D, and Apple has a $3999 configuration with a 6-core 3.5GHz Intel Xeon E5, Dual AMD FirePro D500, and 16GB of ECC memory.
Other items designed by Ive and Newson set to be auctioned off on November 23rd include an aluminium desk produced by Neal Feay Studios, a Steinway & Sons Parlor Grand Piano, a 2012 Range Rover, and the rose gold Apple EarPods. Full gallery of the red Mac Pro below. Read more
Apple has posted several videos featured during yesterday’s Apple iPad event on YouTube including the ‘Pencil’ iPad Air ad featured above. Check out the rest below: Read more