Apple Watch project was more difficult than the iPhone, says Jony Ive

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Apple chief designer Jony Ive said that designing the Apple Watch was more difficult than the iPhone because it needed to meet so many diverse expectations, reports the WSJ.

“Even though Apple Watch does so many things, there are cultural, historical implications and expectations,” Ive said. “That’s why it’s been such a difficult and humbling program […] As soon as something is worn, we have expectations of choice,” said Ive. Only “in prison,” he joked, do people all wear the same thing.

He made the remarks while accepting the 2014 Bay Area Treasure Award from San Francisco’s Museum of Modern Art last night …  Read more

Full video from Vanity Fair Jony Ive interview on design, Steve Jobs, and more now available

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Last week Jony Ive took part in an interview during Vanity Fair’s New Establishment Summit where he discussed topics such as his views on product design, development of the first iPhone, Steve Jobs, and more. Today the magazine made the full 25-minute video from the interview available for viewing.

In the interview, Ive calls the fact that some other companies copy Apple’s product design style “theft” and gives more insight into the process behind why (and how) the first iPhone featured a large touchscreen display when other phones of the day were getting smaller and smaller. He also discusses his first experience with an Apple product and how to led to his current career in design.

You can watch the full video below:

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Jony Ive takes the stage at Vanity Fair’s New Establishment Summit, talks design of course (Video)

Image via Steve Kovach

Image via Steve Kovach

Jony Ive appeared live today at Vanity Fair’s New Establishment Summit and talked about Apple’s design team, principles, and process. For example, the executive revealed that Apple’s core design team is made up of only about 16 people, and the company almost gave up on the first-generation iPhone because they weren’t sure they could get a touch interface working.

According to Business Insider, Ive said that no one has ever voluntarily left his small design team, which is a pretty fantastic track record. He also said that the rounded edges on the newest iPhone models were designed to make it feel thinner. Previous attempts had been made at creating a larger iPhone, but the squared edges made it feel bulky.

You can find some of the more interesting tidbits below. Video footage of the event below.

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Vogue interviews Jony Ive, discusses the Apple Watch: ‘Isn’t that fantastic?’

Jony Ive via Telegraph.co.uk

Vogue has published a new interview with Jony Ive, covering the life of the designer from his beginnings to the present day. Whilst many of the stories are simply retellings of previous interviews, the piece discusses Ive’s relationship with Marc Newson and — most importantly — Ive comments on the new Apple Watch. Apparently, Sullivan (the Vogue interviewer) was allowed to see the watch several weeks before the September 9th public unveiling.

When Ive shows it to me—weeks before the product’s exhaustive launch, hosted by new CEO Tim Cook—in a situation room that has us surrounded by guards, it feels like a matter of national security. Yet despite all the pressure, he really just wants you to touch it, to feel it, to experience it as a thing. And if you comment on, say, the weight of it, he nods. “Because it’s real materials,” he says proudly. Then he wants you to feel the connections, the magnets in the strap, the buckle, to witness the soft but solid snap, which he just loves as an interaction with design, a pure, tactile idea. “Isn’t that fantastic?”

Ive once again mentions that Apple Watch development began over three years ago. Cook has previously said that work on the project started just after Jobs died, in October 2011. In the interview, Ive discusses the evolution of watches and how the wristwatch concept was actually very late to the game relatively.

He also touches on how he believes Apple Watch will enable new forms of communication, referencing the drawing, walkie-talkie and emoticon features.

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Jony Ive discusses Apple Watch design in new ABC News interview clip

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Earlier this week, ABC News teased an exclusive look at Apple’s newly-revealed product lineup. Today, the network put the first clip from that segment online, giving viewers a peek at an interiew with Tim Cook conducted right after the press event. Now ABC anchor David Muir has posted another clip, this time featuring Apple’s design chief Jony Ive.

In the clip, Ive notes that the entire Apple Watch project has been in development for about three years and discusses the “millions” of possible band, face, and casing combinations that make up the full family of wearables.

You can view the two-minute video below. The full interview aired earlier this evening, but is not yet available online.

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Famous designer Marc Newson (and close friend of Jony Ive) joining Apple’s design team

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Marc Newson has joined Apple’s design team under Jony Ive, according to a new report which was confirmed by Apple. The duo have previously worked together to create such products as a special edition red Mac Pro and a similar Lieca M camera, so it’s no surprise to see Newson officially join forces with his good friend at Cupertino. As quoted by Vanity Fair:

“Marc is without question one of the most influential designers of this generation,” Ive said in a statement provided to VF Daily. “He is extraordinarily talented. We are particularly excited to formalize our collaboration as we enjoy working together so much and have found our partnership so effective.”

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Product Red thanks Apple for partnership, clarifies Bono’s comments at Cannes Lions appearance

Bono, Shane Smith, and Jony Ive at Cannes Lions Festival

Bono, Shane Smith, and Jony Ive at Cannes Lions Festival

Earlier this week, we noted Apple SVP of Design Jony Ive and U2 pop star Bono made a joint appearance at the Cannes Lions Festival to discuss Apple and Product Red’s partnership in raising funds for AIDS/HIV programs in Africa. During that appearance, Bono pointed out with Jony Ive on stage that Apple does not prominently display the Product Red logo on the products that support the effort, according to AdWeek’s account of the event (the full video has not been made available and the clip showing Bono relaying another story on Steve Jobs has since been made private):

“Where’s the (Red) branding?” he asked Ive. “Nobody can see that. This is modesty run amok. This is the Apple way. They’re like a religious cult.”

Bono began that bit saying that Apple is “f*cking annoyingly quiet about the fact they’ve raised $75 million.” Product Red followed up today on Bono’s position, though, toning down the nature of Bono’s comments in a blog post thanking Apple for its partnership and the success of Product Red: Read more

Jony Ive and Bono discuss Steve Jobs, Apple, and Product Red at Cannes Lions Festival (Video)

Jony Ive Bono Cannes Lions Festival

Jony Ive presenting Bono with Cannes LionHeart Award

Apple’s SVP of Design Jony Ive joined U2 pop star and activist Bono in a joint interview over the weekend at the Cannes Lions Festival to discuss Product Red and Apple’s partnership as we previously mentioned. Product Red, of course, partners with brands to raise money to fund AID/HIV programs in Africa, and Apple has long supported the effort with a number of Red-branded products including iPhone and iPad cases as well as iPods and iPod touches.

As part of the festival, Jony Ive presented Bono with the first Cannes LionHeart Award to honor his work with Product Red as you can see above. During the discussion segment of their appearance, Bono shared his account of working with Steve Jobs when establishing the Product Red partnership with Apple and Jobs’ desire to control the Product Red branding right down to the parentheses in the Product Red logo… Read more

San Francisco MOMA to honor Apple’s Jony Ive with Lifetime Achievement award

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Jony Ive, Apple’s revered Senior Vice President of Design, is set to receive a Lifetime Achievement award from the San Francisco Museum of Modern Art (MOMA). The 2014 SFMOMA award will be presented to Ive on October 30th, and Ive will follow a legendary list of previous recipients that includes Star Wars creator George Lucas. In a statement, the Museum calls Ive “our generation’s most innovative and influential figure in the field of industrial design:”

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Marissa Mayer planning to push Apple to make Yahoo! the default iOS search engine

Jony Ive and Marissa Mayer eat pizza with other industry executives

Jony Ive and Marissa Mayer (right) eat pizza with other industry executives

Re/code reports that Yahoo! CEO Marissa Mayer is planning an attempt at persuading Apple to switch its default iOS search engine from Google to her company’s own offering. According to Re/code’s sources, Mayer has built what she hopes will be a convincing arguement in favor of the change.

Yahoo! current powers the weather and stocks apps and Notification Center widgets found in iOS 7 as well as a few Siri functions, such as sports, but lost out on the chance to power Siri’s web search to Microsoft’s Bing. Both Yahoo! and Bing are included as optional search engines in the Safari browser, but the default selection is Google.

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Jony Ive shakes up Apple’s software design group, iPhone interface creator Greg Christie departing

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Following friction between top Apple Human Interface Vice President Greg Christie and Senior Vice President Jony Ive, Apple’s hardware and software design is being dramatically shaken up, according to sources familiar with the matter. After adding human interface design direction to his responsibilities in 2012, Ive will soon completely subsume Apple’s software design group, wresting control away from long-time human interface design chief Christie, according to sources briefed on the matter. Previous to this shakeup, all Apple software design has been led by Christie, who has reported to Craig Federighi, and Ive has been attending interface design meetings and providing instruction…

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