Parker Ortolani is a marketing strategist and product designer based in New York. In addition to contributing to 9to5mac, he also oversees product development and marketing for BuzzFeed. A longtime reader, Parker is excited to share his product concepts and thoughts with the 9to5mac audience.
Earlier this week, we shared the first part of our iOS 16 concept and explained why we were publishing these ideas so far in advance, especially with the first iOS 15 beta just dropping. That first piece focused on changes to system components, while this piece focuses on individual apps and ties the two together. We looked at a few of Apple’s built-in apps that we believe could use some additional love, as well as ways for Apple to go after some of its biggest competitors.