Jony Ive via Telegraph.co.uk

Following a few quotes from a Jony Ive interview with The New York Times appearing in a longer piece about Tim Cook over the weekend, the publication has now published a longer transcript from the interview. In the interview, Ive was asked about working with Cook, how things have changed post Steve Jobs, and he also gave some insight into his daily work routine.  We meet on average three times a week. Sometimes those meetings are over in his space, sometimes here in the design studio. We all see the same physical object. Something happens between what we objectively see and what we perceive it to be.”

Ive described his new role leading software design at the company as “some leadership and direction in terms of user interface – a subset of software,” and most interestingly seemed to hint at using new materials for products that the company hasn’t worked with before. Naturally, Ive would have loved to say more but couldn’t: I would love to talk about future stuff – they’re materials we haven’t worked in before. I’ve been working on this stuff for a few years now. Tim is fundamentally involved in pushing into these new areas and into these materials.”

It is hard for us all to be patient. It was hard for Steve. It is hard for Tim. At any point in time, working on something, it’s always hard to just keep focusing on the product. One of the things different between us and some of our competitors is we just focus on the product, developing good products.

The full interview with Ive available on The New York Times is an interesting read.

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