The one of a kind, special edition red Mac Pro designed by Jony Ive and Marc Newson brought in a whopping $977k at Sotheby’s (RED) Auction this evening in New York. The custom Mac was estimated to sell for $40-60,000, but ended up fetching quite a bit more than its value, as did the majority of the other items sold at the charity auction. Recently, Ive and Newson shared their thoughts on the auction and design in an interview on Charlie Rose.
Also sold at tonight’s auction were a custom designed Leica camera created by Marc and Jony which sold for over $1.8M, a set of gold Apple EarPods that brought in $461k, and a one of a kind aluminum desk, again designed by Newson and Ive, that sold for a staggering $1.68M, after being estimated at $300-$500k. For a listing of all of the products sold at tonight’s auction, check out the Sotheby auction page.