The one of a kind, special edition red Mac Pro designed by Jony Ive and Marc Newson brought in a whopping $977k at Sotheby’s (RED) Auction this evening in New York. The custom Mac was estimated to sell for $40-60,000, but ended up fetching quite a bit more than its value, as did the majority of the other items sold at the charity auction. Recently, Ive and Newson shared their thoughts on the auction and design in an interview on Charlie Rose. 

Also sold at tonight’s auction were a custom designed Leica camera created by Marc and Jony which sold for over $1.8M, a set of gold Apple EarPods that brought in $461k, and a one of a kind aluminum desk, again designed by Newson and Ive, that sold for a staggering $1.68M, after being estimated at $300-$500k. For a listing of all of the products sold at tonight’s auction, check out the Sotheby auction page. 

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19 Responses to “Jony Ive and Marc Newson’s special edition red Mac Pro sells for $977,000 at Sotheby’s auction”

  1. darkmx2000 says:

    All I can say is WHY? That’s way to much for a $3500 dollar system :( I know it’s for a good cause but DAMN!


  2. How will now, we “Apple’s fanboys” convince others that there is not any “Apple’s tax” over their products?


  3. That’s pretty cool that they get the mac pro before everyone else :D And they donated all that money for it. Bravo. All I can say is, it must be nice to have all that money…


  4. I don’t even know what to write. It s overwhelming to think the buyers of these products probably go there to spend a casual shopping day. So much money just for “fun”.


  5. 311sie says:

    Anyone else thinks this is the reason for the new MacPro not being available for sale?


  6. jimgramze says:

    Does the buyer get iLife, iWork, and Mavericks for free?

    I wonder if that thing is fully loaded, which would really push up the actual retail price. I bet it will never be plugged in, the buyer must be able to purchase others for that purpose.


  7. drtyrell969 says:

    ..ships in Dec 2014.


  8. What is the money used for for these RED charity products?


  9. Scott Heysen says:

    The price you have to pay to be assured that you are the first buyer of the new MacPro. Sometimes it tough to be an early adopter ;)


  10. Bob Black says:

    and we wonder why people feel our system is out of control… time to build guillotines..

    Liked by 1 person

    • tallestskil says:

      How stupid and worthless can you possibly be? You recognize this is 100% charity, yes? Not some masturbatory rich person’s auction? Shut up about things you can’t possibly comprehend.


  11. va1an says:

    Charity, when it helps, is a good thing but spending that much on a mass produced item? Even if it looks great anodised red, it is astonishing.
    Given there were much more unique Pieces, the MacPro gets a million bucks?

    Jony must be pleased but scratching his ‘ead.