Product Red Stories April 26
Product Red Stories March 22
Update 2: When asked, CEO Tim Cook reportedly said “We donate to the Global Fund on every iPhone 7 and iPhone 7 Plus we sell in every country in the world,” suggesting Apple is still donating funds from red iPhones sold in China.
Update: Some are suggesting the move may be because recent changes in the law prevent businesses selling products which use a charity branding to help drive sales. If this theory is correct, this could also mean that red iPhones sold in China will not raise money for (RED).
Apple’s announcement of a red iPhone 7/Plus yesterday wasn’t just notable for the introduction of a mid-cycle color option, but also because it represented the company’s greatest ever support for the AIDS-fighting charity (RED).
Tim Cook said yesterday it was in celebration of ten years’ partnership with the charity, and the PRODUCT(RED) branding was prominent on the homepage of its websites around the world – except in China, that is …
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9to5Mac has been reporting that Apple was planning some cosmetic updates to the Apple Watch, including new Sport bands and a gold aluminum Apple Watch Sport, for some time. A few hours ahead of Apple’s event, an image has appeared on Twitter depicting what appears to be a Product (RED) Apple Watch Sport band. To date, Apple has offered Apple Watch Sport bands in white, black, green, blue and pink.
Although Apple is supportive of the charity, the Apple Watch notably debuted without any Product (RED) affiliation. This appears to be changing today …