Product Red thanks Apple for partnership, clarifies Bono’s comments at Cannes Lions appearance

Bono, Shane Smith, and Jony Ive at Cannes Lions Festival

Bono, Shane Smith, and Jony Ive at Cannes Lions Festival

Earlier this week, we noted Apple SVP of Design Jony Ive and U2 pop star Bono made a joint appearance at the Cannes Lions Festival to discuss Apple and Product Red’s partnership in raising funds for AIDS/HIV programs in Africa. During that appearance, Bono pointed out with Jony Ive on stage that Apple does not prominently display the Product Red logo on the products that support the effort, according to AdWeek’s account of the event (the full video has not been made available and the clip showing Bono relaying another story on Steve Jobs has since been made private):

“Where’s the (Red) branding?” he asked Ive. “Nobody can see that. This is modesty run amok. This is the Apple way. They’re like a religious cult.”

Bono began that bit saying that Apple is “f*cking annoyingly quiet about the fact they’ve raised $75 million.” Product Red followed up today on Bono’s position, though, toning down the nature of Bono’s comments in a blog post thanking Apple for its partnership and the success of Product Red: Read more

Jony Ive and Bono discuss Steve Jobs, Apple, and Product Red at Cannes Lions Festival (Video)

Jony Ive Bono Cannes Lions Festival

Jony Ive presenting Bono with Cannes LionHeart Award

Apple’s SVP of Design Jony Ive joined U2 pop star and activist Bono in a joint interview over the weekend at the Cannes Lions Festival to discuss Product Red and Apple’s partnership as we previously mentioned. Product Red, of course, partners with brands to raise money to fund AID/HIV programs in Africa, and Apple has long supported the effort with a number of Red-branded products including iPhone and iPad cases as well as iPods and iPod touches.

As part of the festival, Jony Ive presented Bono with the first Cannes LionHeart Award to honor his work with Product Red as you can see above. During the discussion segment of their appearance, Bono shared his account of working with Steve Jobs when establishing the Product Red partnership with Apple and Jobs’ desire to control the Product Red branding right down to the parentheses in the Product Red logo… Read more

After the (RED) Leica, the (RED) desk (in aluminum, of course)

1

Following the interview in which Jony Ives and Marc Newson talked about their collaborative design of the one-off Leica M camera for the (RED) charity auction, the one-of-a-kind desk designed by the two has also been unveiled.

As you might expect, it’s made from machined aluminum, fabricated by renowned aluminum specialists Neal Feay Studio. The design is, though, not quite as minimalist as I’d expected, featuring a mosaic pattern on its surface. More photos below the fold …

Read more

This is the Jony Ive-designed aluminum Leica M camera for upcoming RED auction (Gallery)

Last month we reported that Apple’s Senior Vice President of Design Jony Ive had teamed up with designer & friend Marc Newson to create one of a kind pieces for Bono’s (Product) RED charity auction scheduled for November 23 at Sotheby’s New York. Those pieces included one-of-a-kind 18k sold rose gold Apple EarPods, and Steinway & Sons piano, and other unique items designed by the pair. Today we get a look at another beautifully designed product set to go up for auction next month.

In the gallery below we get a look at the gorgeous aluminum Leica M for (RED) designed by Ive and Newson that features “a laser machined aluminum body and an anodized aluminum outer shell.” The one of a kind camera took 85 days to create with the team going through 561 models and nearly 1000 prototype parts: Read more

‘iPhone 5S’, cheaper iPhone to come in multiple new colors, July announcement?

Screen Shot 2013-04-09 at 5.49.27 PM

According to Macotakara, new colors will be one of the more visible features of Apple’s next-generation iPhone models. According to a new report from the Japanese website, Apple’s iPhone 5 successor, already dubbed by some as the “iPhone 5S,” will come in three additional colors on top of the already existing black/slate and white/silver designs found on the iPhone 5.

It seems that it will have gossiped if the 5-color lineup of low-priced edition iPhone is carried out until now, but iPhone 5S may be 3 colors added to 2 colors of iPhone 5 1 color somehow. However, the informed sources did not tell about the kind of detailed color.

The site also claims that Apple’s already-rumored cheaper iPhone will come in five colors, but the report does not specify if this is five colors in addition to the black and white models or including the black and white options. Multiple analyst reports have previously claimed that Apple’s next iPhones will likely come in new colors.

Read more