red ▪ December 2, 2014
red ▪ November 30, 2014
Like it did last year, Apple’s participation in this year’s Worlds AIDS Day will include changing the iconic glowing white Apple logo that hangs outside its retail stores to red in order to raise awareness for the fight against AIDS. The new red Apple signage is already up at Apple’s Australian stores (pictured above) as we roll into Dec. 1 local time. expand full story
red ▪ November 24, 2014
Apple announced last night its campaign to support World AIDS Day 2014 with a series of App Store promotions and plans to donate a portion of Apple Store sales on Black Friday and Cyber Monday to the Global Fund to support the fight against AIDS. Specifically for November 28th, or Black Friday, Apple shared that select Apple products will include a special edition (RED) iTunes gift care with a percentage going toward the Global Fund, and now we know exactly which products will qualify for Apple’s (RED) promotion on Black Friday.
Supported products include the iPhone 6 Plus, iPhone 6, iPhone 5s, and iPhone 5c as well as each iPad mini, iPad Air, and iPad Air 2 which will include a $50 iTunes gift card (as well as the donation). Customers picking up an iMac, Retina iMac, MacBook Pro, Retina MacBook Pro, or MacBook Air will receive a $100 iTunes gift card. Finally, Apple will include a $25 iTunes gift card with the purchase of an iPod nano, iPod touch, Apple TV, or Beats headphones or speakers.
While it’s nice to see Apple use the Black Friday shopping event to promote (RED), its deals are admittedly less charitable than some other retailers if you’re trying to save some actual cash on your Apple or Beats purchases rather than picking up credit for iTunes or the App Store.
red ▪ November 23, 2014
A range of apps have been updated today with limited-time promotions, in aid of the (RED) charity. Apple has participated in the event with an update to GarageBand, offering a limited-edition In-App Purchase that makes over 300 new drum, guitar, synth and bass loops available as an In-App Purchase. All proceeds from the sale of this expansion pack go directly to the (RED) charity, which sends the money to the Global Fund to fight AIDS, Tuberculosis and Malaria. The In-App Purchase, which is priced at $0.99, will be available until December 7th.
Other notable developers are also participating, many of which including exclusive additional content. For example, Threes has been updated, with a fresh red theme and updated icon. Monument Valley has added one special (RED) level, Star Walk has added exploration of Mars, The Red Planet. The popular drawing app, Paper, has also participated with a red application theme and icon. The ‘Over’ app has made special edition font and artwork packs available for purchase. djay and Heads Up! are also taking part in the event. Like GarageBand, 100% of proceeds of app and IAP sales go to the (RED) fund.
red ▪ June 25, 2014
Earlier this week, we noted Apple SVP of Design Jony Ive and U2 pop star Bono made a joint appearance at the Cannes Lions Festival to discuss Apple and Product Red’s partnership in raising funds for AIDS/HIV programs in Africa. During that appearance, Bono pointed out with Jony Ive on stage that Apple does not prominently display the Product Red logo on the products that support the effort, according to AdWeek’s account of the event (the full video has not been made available and the clip showing Bono relaying another story on Steve Jobs has since been made private):
“Where’s the (Red) branding?” he asked Ive. “Nobody can see that. This is modesty run amok. This is the Apple way. They’re like a religious cult.”
Bono began that bit saying that Apple is “f*cking annoyingly quiet about the fact they’ve raised $75 million.” Product Red followed up today on Bono’s position, though, toning down the nature of Bono’s comments in a blog post thanking Apple for its partnership and the success of Product Red: expand full story
red ▪ June 23, 2014
Jony Ive presenting Bono with Cannes LionHeart Award
Apple’s SVP of Design Jony Ive joined U2 pop star and activist Bono in a joint interview over the weekend at the Cannes Lions Festival to discuss Product Red and Apple’s partnership as we previously mentioned. Product Red, of course, partners with brands to raise money to fund AID/HIV programs in Africa, and Apple has long supported the effort with a number of Red-branded products including iPhone and iPad cases as well as iPods and iPod touches.
As part of the festival, Jony Ive presented Bono with the first Cannes LionHeart Award to honor his work with Product Red as you can see above. During the discussion segment of their appearance, Bono shared his account of working with Steve Jobs when establishing the Product Red partnership with Apple and Jobs’ desire to control the Product Red branding right down to the parentheses in the Product Red logo… expand full story