Product Red ▪ December 2, 2014

Apple CEO Tim Cook tweeted a couple of photos of a visit yesterday to the Apple Store in Georgetown, Washington DC, to help promote World AIDS Day. He was accompanied by (RED) CEO Deborah Dugan, who tweeted a couple of additional photos from the visit (show below) …  expand full story

Product Red ▪ November 27, 2014

While Apple Store customers in the U.S. can look forward to gift cards on selected purchases on Black Friday, it seems European customers may be missing out. Apple last year offered its European customers discounted pricing rather than gift cards, but rumors – including from the usually reliable MacG – say that there will be neither cards nor discounts this year …  expand full story

Product Red ▪ November 24, 2014

Apple announced last night its campaign to support World AIDS Day 2014 with a series of App Store promotions and plans to donate a portion of Apple Store sales on Black Friday and Cyber Monday to the Global Fund to support the fight against AIDS. Specifically for November 28th, or Black Friday, Apple shared that select Apple products will include a special edition (RED) iTunes gift care with a percentage going toward the Global Fund, and now we know exactly which products will qualify for Apple’s (RED) promotion on Black Friday.

Supported products include the iPhone 6 Plus, iPhone 6, iPhone 5s, and iPhone 5c as well as each iPad mini, iPad Air, and iPad Air 2 which will include a $50 iTunes gift card (as well as the donation). Customers picking up an iMac, Retina iMac, MacBook Pro, Retina MacBook Pro, or MacBook Air will receive a $100 iTunes gift card. Finally, Apple will include a $25 iTunes gift card with the purchase of an iPod nano, iPod touch, Apple TV, or Beats headphones or speakers.

While it’s nice to see Apple use the Black Friday shopping event to promote (RED), its deals are admittedly less charitable than some other retailers if you’re trying to save some actual cash on your Apple or Beats purchases rather than picking up credit for iTunes or the App Store.

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Product Red ▪ July 1, 2014

Product Red ▪ June 25, 2014

Bono, Shane Smith, and Jony Ive at Cannes Lions Festival

Bono, Shane Smith, and Jony Ive at Cannes Lions Festival

Earlier this week, we noted Apple SVP of Design Jony Ive and U2 pop star Bono made a joint appearance at the Cannes Lions Festival to discuss Apple and Product Red’s partnership in raising funds for AIDS/HIV programs in Africa. During that appearance, Bono pointed out with Jony Ive on stage that Apple does not prominently display the Product Red logo on the products that support the effort, according to AdWeek’s account of the event (the full video has not been made available and the clip showing Bono relaying another story on Steve Jobs has since been made private):

“Where’s the (Red) branding?” he asked Ive. “Nobody can see that. This is modesty run amok. This is the Apple way. They’re like a religious cult.”

Bono began that bit saying that Apple is “f*cking annoyingly quiet about the fact they’ve raised $75 million.” Product Red followed up today on Bono’s position, though, toning down the nature of Bono’s comments in a blog post thanking Apple for its partnership and the success of Product Red: expand full story

Product Red ▪ June 23, 2014

Jony Ive presenting Bono with Cannes LionHeart Award

Apple’s SVP of Design Jony Ive joined U2 pop star and activist Bono in a joint interview over the weekend at the Cannes Lions Festival to discuss Product Red and Apple’s partnership as we previously mentioned. Product Red, of course, partners with brands to raise money to fund AID/HIV programs in Africa, and Apple has long supported the effort with a number of Red-branded products including iPhone and iPad cases as well as iPods and iPod touches.

As part of the festival, Jony Ive presented Bono with the first Cannes LionHeart Award to honor his work with Product Red as you can see above. During the discussion segment of their appearance, Bono shared his account of working with Steve Jobs when establishing the Product Red partnership with Apple and Jobs’ desire to control the Product Red branding right down to the parentheses in the Product Red logo… expand full story

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