Product Red Today

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Product Red September 9

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9to5Mac has been reporting that Apple was planning some cosmetic updates to the Apple Watch, including new Sport bands and a gold aluminum Apple Watch Sport, for some time. A few hours ahead of Apple’s event, an image has appeared on Twitter depicting what appears to be a Product (RED) Apple Watch Sport band. To date, Apple has offered Apple Watch Sport bands in white, black, green, blue and pink.

Although Apple is supportive of the charity, the Apple Watch notably debuted without any Product (RED) affiliation. This appears to be changing today …

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Product Red December 2, 2014

Apple CEO Tim Cook tweeted a couple of photos of a visit yesterday to the Apple Store in Georgetown, Washington DC, to help promote World AIDS Day. He was accompanied by (RED) CEO Deborah Dugan, who tweeted a couple of additional photos from the visit (show below) …  expand full story


Product Red November 27, 2014

While Apple Store customers in the U.S. can look forward to gift cards on selected purchases on Black Friday, it seems European customers may be missing out. Apple last year offered its European customers discounted pricing rather than gift cards, but rumors – including from the usually reliable MacG – say that there will be neither cards nor discounts this year …  expand full story

Product Red November 24, 2014

Apple announced last night its campaign to support World AIDS Day 2014 with a series of App Store promotions and plans to donate a portion of Apple Store sales on Black Friday and Cyber Monday to the Global Fund to support the fight against AIDS. Specifically for November 28th, or Black Friday, Apple shared that select Apple products will include a special edition (RED) iTunes gift care with a percentage going toward the Global Fund, and now we know exactly which products will qualify for Apple’s (RED) promotion on Black Friday.

Supported products include the iPhone 6 Plus, iPhone 6, iPhone 5s, and iPhone 5c as well as each iPad mini, iPad Air, and iPad Air 2 which will include a $50 iTunes gift card (as well as the donation). Customers picking up an iMac, Retina iMac, MacBook Pro, Retina MacBook Pro, or MacBook Air will receive a $100 iTunes gift card. Finally, Apple will include a $25 iTunes gift card with the purchase of an iPod nano, iPod touch, Apple TV, or Beats headphones or speakers.

While it’s nice to see Apple use the Black Friday shopping event to promote (RED), its deals are admittedly less charitable than some other retailers if you’re trying to save some actual cash on your Apple or Beats purchases rather than picking up credit for iTunes or the App Store.

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Product Red July 1, 2014


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