red Stories August 1

AAPL: 150.05

1.32

Red to sell its ‘Red Raven’ camera bundle exclusively through Apple

Camera company Red today announced that it will make its Red Raven camera kit available exclusively at Apple retail stores and on Apple.com. The camera kit will be priced at $14,995.95 and includes a host of accessories and other goods.

red Stories November 30, 2016

AAPL: 110.52

-0.94

Update: Tim Cook has tweeted an animated GIF showing an Apple Store logo being turned red to mark ’10 years of progress toward an AIDS-free generation.’

As it has done for a decade now, Apple is once more supporting the (RED) campaign to support the fight against HIV/AIDS. Each year, the company turns the store logos red, offers a number of special-edition (RED) products and donates money to the cause.

Apple said that this year offers more opportunities than ever for customers to participate, with 20 of the most popular games in the App Store offering exclusive (RED) in-app purchases, the proceeds of which all go to the campaign’s Global Fund. Apple has also announced the addition of four new special edition products to its (RED) line-up …

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red Stories January 20, 2016

AAPL: 96.79

0.13

Jony Ive reflects on a decade of Bono’s Product RED campaign to combat HIV/AIDS

Bono’s Product RED campaign to fight against HIV/AIDS in Africa has partnered with Apple for so long that you could easily mistake it as an Apple-created initiative, and this year the effort turns 10 years old with more than $350 million raised according to the Financial Times. In marking the decade-long effort to raise awareness and eliminate the virus/disease, FT highlighted Apple’s roots in the campaign:

The late Steve Jobs was involved with Red, designing and selling a Red-branded iPod. Apple has maintained its connection since Jobs’ death in 2011. Two years ago, Sir Jonathan Ive, Apple’s chief design officer, and his colleague Marc Newson, ran an auction of specially designed products, including a Leica Digital Rangefinder camera the pair customised, which sold for $1.8m. The auction raised $13m for Red, matched by The Bill & Melinda Gates Foundation.

Apple’s design chief Jony Ive shared his take in the piece on how Product RED has had a humanitarian reach, challenging the idea of any corporate effect.

Does Sir Jonathan think Red affected how companies think of corporate social responsibility? He demurs. “I’m much more interested in how a mother feels whose daughter is still alive than whether Red has had an impact on other companies.”

He adds: “The thing that first struck me was that the magnitude and ugliness of the problem would normally be cause for people to turn away. I loved the way Bono saw it as a problem to be solved.”

You can read the full piece on a decade of Bono’s Product RED campaign here.

red Stories December 1, 2015

AAPL: 117.34

-0.96

Update: Tim Cook has now tweeted about the logo change, being made globally.

[tweet https://twitter.com/tim_cook/status/671793179767672834 align=’center’]

Apple is lending its usual support to World AIDS Day, turning its store logos red and promoting (PRODUCT)RED items on its homepage (below). The company also notes its own role in fundraising for the charity, which works to eradicate AIDS within a generation.

When you buy (PRODUCT)RED merchandise, you’re supporting the fight for an AIDS-free generation. So far, over $320 million has been raised for the Global Fund — more than $100 million by Apple alone — to provide education and medical care to those most affected.

A number of special (RED) versions of Apple products are featured on the RED.org website as well …  expand full story

red Stories November 30, 2015

AAPL: 118.30

0.49

Apple iPhone 6s Leather Case now available in (PRODUCT)RED

Apple has today released a (PRODUCT)RED version of its iPhone 6s Leather Case, available to buy now from Apple.com with Wednesday shipping. The omission of the color was odd back in September, as the Silicone Case was offered in (PRODUCT)Red since the iPhone 6s launch. Apple has just about got stock of the item in time for the holidays, if you still happen to be hunting for an official red iPhone case (there are plenty of third-party red iPhone cases available).

red Stories December 2, 2014

Apple CEO Tim Cook tweeted a couple of photos of a visit yesterday to the Apple Store in Georgetown, Washington DC, to help promote World AIDS Day. He was accompanied by (RED) CEO Deborah Dugan, who tweeted a couple of additional photos from the visit (show below) …  expand full story

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