Update: Tim Cook has tweeted an animated GIF showing an Apple Store logo being turned red to mark ’10 years of progress toward an AIDS-free generation.’

As it has done for a decade now, Apple is once more supporting the (RED) campaign to support the fight against HIV/AIDS. Each year, the company turns the store logos red, offers a number of special-edition (RED) products and donates money to the cause.

Apple said that this year offers more opportunities than ever for customers to participate, with 20 of the most popular games in the App Store offering exclusive (RED) in-app purchases, the proceeds of which all go to the campaign’s Global Fund. Apple has also announced the addition of four new special edition products to its (RED) line-up …

The 20 participating games include Angry Birds 2, Angry Birds POP!, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash of Clans, Clash Royale, CSR2, Episode, Farm Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions, PewDiePie’s Tuber Simulator, Plants vs. Zombies Heroes, SimCity BuildIt, War Dragons and YAHTZEE With Buddies. 

The new products added this year are an iPhone 7 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones and the Pill+ Portable Speaker – all of which are available from today.

Apple CEO Tim Cook told Buzzfeed news:

“We look for ways we think we can uniquely contribute to the world in which we live,” Cook said. “And we’ll always touch more people through our products than anything else. … It’s that area — an area in which we have expertise — where we think we can make a contribution that multiplies well beyond simply writing a check. We want to advocate for human rights in a way that people can look at what we’re doing and say ‘you know, I could be a part of something like that’ — ‘I could do something like that.’ For us this is critically important.”

More than 400 Apple Stores will feature red logos or decals, and the company will donate $1 to (RED) for every purchase made with Apple Pay at its retail and online stores, up to a total of $1M. Bank of America is also chipping in a donation for every Apple Pay transaction using its cards, also up to $1 million.

Finally, for those into holiday music, there’s a special iTunes album.

The Killers’ holiday album, Don’t Waste Your Wishes, is exclusively available on iTunes featuring all 10 of their holiday singles, as well as a new track, “I’ll Be Home for Christmas,” with 100 percent of the proceeds in the US going to the Global Fund. 

Apple has raised more than $350M $120M for (RED) over the past decade, while the organization has raised $350M total.