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Apple’s (PRODUCT)RED contributions have reached over $65 million

Product-RED

Apple has contributed to Bono’s (PRODUCT)RED charity for quite sometime by donating a portion of profits from sales of special red editions of iOS devices and accessories. Today, the official PRODUCT(RED) Twitter account (via TheLoop) revealed that Apple’s contributions to fighting AIDS through the charity have now topped $65 million, making it the largest contributor to the charity out of all participating companies.

U2 singer Bono, who cofounded the charity back in 2006, commented that “Apple is certainly leading the crew” when it comes to donations from (PRODUCT)RED partners.

Apple currently sells red versions of the iPod shuffle, iPod nano, iPod touch, iPad Smart Cover, and iPhone 4S bumper under the (PRODUCT)RED branding.

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Comments

  1. William - 10 years ago

    Reblogged this on William's iBlog and commented:
    See? Apple does participate in charity.

Author

Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s Logic Pros series.