Black Friday Stories November 24, 2017

Apple has officially launched its Black Friday promotions in the United States. As usual, the company isn’t offering straight cash discounts on any of its products, but rather rewarding customers with an Apple Store gift card with select purchases.

You can get up to a $150 gift card with your purchase, but that hardly compares to deals we’re seeing elsewhere. We’re also seeing significant accessory deals across the web

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Black Friday Stories November 13, 2017

Get 8 Top Mac Apps w/ the Black Friday Bundle ft. PDF Expert, Roxio Toast Titanium, more: $30 (Orig. $493)

Black Friday might be a week away, but the price drops are just starting. With the Black Friday Mac Bundle, you can get PDF Expert, Roxio Toast Titanium and six more great apps for just $30 (Orig. $493) at 9to5Toys Specials using exclusive coupon code BFMAC9. That’s less than the price of any one of these apps, some by more than a magnitude of 3…

Black Friday Stories November 25, 2016

Best Black Friday Apple Deals: iPad Pro 9.7″ from $449, Apple Watch Series 1 $198, iPhone 7/Plus w/ $250 GC, more

As Black Friday approaches, the 9to5Toys team has been working diligently to find the best deals leading up to the biggest deal day of the year. While the Toys team covers all of the big deals and new gear from the retailers you trust, we’re paying particular attention to Apple Deals here.

First, you’ll want to be sure that you’re following 9to5Toys on Twitter, RSS and Facebook for all of the latest deals as they pop up. This is important because retailers have gotten tricky with their Black Friday deals and the best deals often only last minutes at a time. Second, you don’t want to leave your computer on Black Friday. The best deals are online. Waiting in lines and wrestling HDTVs from Black Friday Deal shoppers is for suckers.

As you likely know, Apple rarely does Black Friday deals (although that may be changing!). However, third-party retailers like Amazon, Best Buy, B&H, eBay, Walmart, Target and others are offering aggressive discounts. Head below for a look at our top picks for the season so far…

Black Friday Stories November 24, 2016

We’ve been rounding up the best Apple Black Friday deals for the past few weeks but we got a surprise today. Apple let us know earlier that it would have a ‘one-day shopping event’ – Applespeak for Black Friday sale – and the deals have now gone live in Australia and New Zealand. I wrote earlier that we weren’t expecting too much, and that has sadly been confirmed.

Make sure to check our roundup of the Best Apple Black Friday Deals here and up-to-the-second Black Friday deals at (rss, Twitter/Facebook)

Apple is offering gift cards with a selection of purchases. These range from Aus$35 ($25) when you buy an Apple Watch or Apple TV, through to Aus$200 ($150) on a Mac – but there’s a sting in the tail …

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Black Friday Stories December 9, 2015

Why is Apple Watch receiving unprecedented 30% discounts at authorized retailers?

To say Apple’s launch of its first wearable has been out-of-character for the usually steady company would be an understatement. From a convoluted rollout to messy software updates, it was a bumpy first few months for Apple Watch. Now we’re coming up on the 3rd quarter of its availability and although inventory levels have settled and most early bugs have been squashed, Best Buy has just hit it with a massive $100 price drop across the board.

That’s the first full $100 price drop we’ve seen though both Target and B&H offer $100 in combined discounts and gift cards. For the smaller 38mm Sport model, that’s a discount of nearly 30%. In years’ past Apple products were almost never discounted at all, let alone a relatively new, hotly-anticipated gadget like Apple Watch. One outlier is the original iPhone that received a swift $200 price cut.

Apple most certainly has a say as to whether or not a major retailer like Best Buy can discount Apple Watch. So what gives? Is this Apple acknowledging that it overpriced Apple Watch for the market? Is Apple feeling the heat from low-cost alternatives, especially since Android Wear is now compatible with iOS? Or maybe demand has been sagging and this is Apple’s way of trying to jumpstart sales? Perhaps Apple would like to clear out inventory now that a new model is expected in March.

There’s no way to know for sure, but it’s certainly an interesting turn of events. There’s no doubt Apple has loosened its typically tight grip on pricing, but if relatively slow growth is any indication, there may be more to it than that for Apple Watch.

Big discounts haven’t been limited to just Apple Watch this holiday season either. Over at 9to5Toys we’ve seen the brand new Apple TV with Siri go 25% off, iPad Air 2 regularly available for $100+ below retail, and even iPhone 6s has received several substantial promotions. It’s possible that this pricing strategy is part of Apple’s plan to outsource discounting to authorized resellers. No matter the reason for more frequent Apple product discounts, it’s a win for consumers and a welcome relief for holiday shoppers

Black Friday Stories December 7, 2015

9to5Toys Last Call: $100 iTunes credit for $80, Apple Watch w/ free $100 Gift Card, Afterlight (iOS) free, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.


Last Call Updates:

Griffin offers 25% off all its Apple Watch accessories: WatchStand $23.50 (Reg. $30), more

$100 iTunes Physical Gift Card for $80 w/ free shipping (20% off)

Apple Watch comes w/ a free $100 gift card right now (effective savings up to 29%)

Apple’s latest freebie is Afterlight image editing app for iPhone and iPad ($1 value)

Justin’s Holiday Gift Guide: speakers, Lightning mics, storage, pocket synths & more to up your home recording set-up

Giveaway: SanDisk USB flash drives for iPhone, iPad, and Android mobile devices


This Leviton wall outlet has a pair of powerful USB ports, get it for $17 Prime shipped (Orig. $30)


Grab Nomad’s gorgeous aluminum Apple Watch Stand at its best price ever: $41 shipped (Reg. $60)

App Store Free App of the Week: Monument Valley goes free (Reg. $4)

TextExpander 5 for Mac, award-winning productivity app now $22 (Orig. $45)


Razor details its new Hovertrax Smart Scooter ahead of release

Anova Culinary updates its sous vide Precision Cooker w/ Wi-Fi  for cooking away from home

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